{"id":3822,"date":"2023-05-29T14:13:10","date_gmt":"2023-05-29T06:13:10","guid":{"rendered":"https:\/\/goodsfox.com\/blog\/?p=3822"},"modified":"2023-06-01T09:49:28","modified_gmt":"2023-06-01T01:49:28","slug":"emerging-overseas-brand-how-did-colorkey-ignite-the-beauty-category-on-tiktok","status":"publish","type":"post","link":"https:\/\/adfox.ai\/blog\/emerging-overseas-brand-how-did-colorkey-ignite-the-beauty-category-on-tiktok\/","title":{"rendered":"Emerging Overseas Brand! How did Colorkey ignite the Beauty Category on TikTok?"},"content":{"rendered":"
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In\u00a0recent\u00a0years,\u00a0with\u00a0market\u00a0expansion,\u00a0increased\u00a0consumer\u00a0demand,\u00a0and\u00a0the\u00a0rise\u00a0of\u00a0the\u00a0industry,\u00a0Chinese\u00a0cosmetics\u00a0have\u00a0entered\u00a0a\u00a0“golden\u00a0period”\u00a0of\u00a0development.\u00a0Many\u00a0brands\u00a0have\u00a0successfully\u00a0entered\u00a0the\u00a0international\u00a0market,\u00a0igniting\u00a0a\u00a0trend\u00a0of\u00a0Chinese\u00a0makeup\u00a0products\u00a0and\u00a0challenging\u00a0the\u00a0dominance\u00a0of\u00a0Western\u00a0brands.\u00a0From\u00a0the\u00a0timeline\u00a0of\u00a0overseas\u00a0expansion,\u00a0we\u00a0have\u00a0seen\u00a0benchmark\u00a0cases\u00a0such\u00a0as\u00a0Perfect\u00a0Diary\u00a0and\u00a0<\/span>Florasis<\/span>,\u00a0followed\u00a0by\u00a0emerging\u00a0brands\u00a0like\u00a0<\/span>Judydoll<\/span>\u00a0and\u00a0ZEESEA,\u00a0which\u00a0have\u00a0quickly\u00a0made\u00a0their\u00a0presence\u00a0known\u00a0in\u00a0international\u00a0markets.\u00a0Currently,\u00a0Chinese\u00a0cosmetics\u00a0have\u00a0established\u00a0a\u00a0presence\u00a0in\u00a0over\u00a010\u00a0countries,\u00a0including\u00a0Japan,\u00a0Vietnam,\u00a0Malaysia,\u00a0the\u00a0United\u00a0States,\u00a0and\u00a0Australia.<\/span><\/article>\n
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Recently,\u00a0there\u00a0is\u00a0another\u00a0Chinese\u00a0cosmetics\u00a0brand\u00a0quietly\u00a0making\u00a0its\u00a0entry\u00a0into\u00a0Southeast\u00a0Asia.\u00a0Leveraging\u00a0the\u00a0TikTok\u00a0platform,\u00a0this\u00a0brand\u00a0has\u00a0swiftly\u00a0risen\u00a0to\u00a0become\u00a0the\u00a0top\u00a0brand\u00a0across\u00a0all\u00a0categories\u00a0on\u00a0Vietnam\u00a0TikTok\u00a0Shop\u00a0in\u00a0just\u00a0five\u00a0months,\u00a0becoming\u00a0a\u00a0sensation\u00a0in\u00a0the\u00a0local\u00a0market.\u00a0According\u00a0to\u00a0data\u00a0from\u00a0GoodsFox,\u00a0Colorkey’s\u00a0Water\u00a0Tint\u00a0series\u00a0of\u00a0lip\u00a0tints\u00a0and\u00a0B5\u00a0series\u00a0of\u00a0face\u00a0masks\u00a0have\u00a0achieved\u00a0impressive\u00a0sales\u00a0performance\u00a0in\u00a0the\u00a0past\u00a0seven\u00a0days,\u00a0ranking\u00a0second\u00a0and\u00a0third\u00a0respectively\u00a0in\u00a0the\u00a0beauty\u00a0category.<\/span><\/article>\n<\/section>\n
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01 <\/span><\/strong>Brand\u00a0Overview<\/p>\n<\/section>\n

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Colorkey\u00a0is\u00a0backed\u00a0by\u00a0Meishang\u00a0(Guangzhou)\u00a0Cosmetics\u00a0Co.,\u00a0Ltd.,\u00a0which\u00a0was\u00a0established\u00a0in\u00a02018.\u00a0As\u00a0a\u00a0rising\u00a0star\u00a0in\u00a0the\u00a0beauty\u00a0industry,\u00a0Colorkey\u00a0has\u00a0gained\u00a0rapid\u00a0popularity\u00a0in\u00a0the\u00a0domestic\u00a0market\u00a0through\u00a0its\u00a0strategy\u00a0of\u00a0creating\u00a0popular\u00a0single\u00a0products\u00a0and\u00a0leveraging\u00a0influencer\u00a0partnerships.\u00a0The\u00a0brand\u00a0is\u00a0primarily\u00a0targeted\u00a0towards\u00a0young\u00a0women\u00a0and\u00a0aims\u00a0to\u00a0unlock\u00a0the\u00a0beauty\u00a0of\u00a0the\u00a0Z\u00a0generation\u00a0by\u00a0promoting\u00a0a\u00a0sense\u00a0of\u00a0independence\u00a0and\u00a0coolness.<\/span><\/article>\n
In the early stages, Colorkey followed a similar trajectory to many other influencer-driven brands. It utilized a “viral marketing” strategy on popular social media platforms in China, such as Xiaohongshu (Little Red Book), Douyin (TikTok), and Bilibili, to quickly generate high brand awareness. The brand successfully created its first “hit product,” the Air Lip Tint, which became the top-selling beauty product on Tmall within four months of its launch. Subsequently, Colorkey signed popular actress Dilraba Dilmurat as its brand ambassador and collaborated with iconic IPs such as Hello Kitty, Doraemon, and Pok\u00e9mon to release limited-edition makeup collections, further elevating the brand’s profile.<\/span><\/article>\n<\/section>\n
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Benefiting\u00a0from\u00a0its\u00a0successful\u00a0domestic\u00a0experience,\u00a0Colorkey\u00a0swiftly\u00a0applied\u00a0the\u00a0same\u00a0marketing\u00a0approach\u00a0to\u00a0overseas\u00a0markets.\u00a0Moreover,\u00a0due\u00a0to\u00a0the\u00a0similarities\u00a0between\u00a0Japanese,\u00a0Southeast\u00a0Asian,\u00a0and\u00a0Chinese\u00a0consumers\u00a0in\u00a0terms\u00a0of\u00a0skin\u00a0tone,\u00a0culture,\u00a0and\u00a0aesthetic\u00a0preferences,\u00a0Colorkey\u00a0identified\u00a0Japan\u00a0and\u00a0Southeast\u00a0Asia\u00a0as\u00a0their\u00a0preferred\u00a0initial\u00a0destinations\u00a0for\u00a0international\u00a0expansion.\u00a0Additionally,\u00a0their\u00a0brand\u00a0ambassador,\u00a0Dilraba\u00a0Dilmurat,\u00a0enjoys\u00a0significant\u00a0popularity\u00a0in\u00a0both\u00a0markets,\u00a0which\u00a0facilitates\u00a0the\u00a0activation\u00a0of\u00a0marketing\u00a0resources\u00a0and\u00a0enables\u00a0a\u00a0swift\u00a0entry\u00a0into\u00a0the\u00a0local\u00a0markets.<\/span><\/article>\n
It\u00a0is\u00a0known\u00a0that\u00a0Colorkey\u00a0has\u00a0established\u00a0its\u00a0presence\u00a0in\u00a0Japan\u00a0through\u00a0platforms\u00a0such\u00a0as\u00a0Amazon\u00a0and\u00a0the\u00a0Cosme\u00a0Awards,\u00a0a\u00a0popular\u00a0beauty\u00a0website.\u00a0In\u00a0the\u00a0Southeast\u00a0Asian\u00a0market,\u00a0Colorkey\u00a0has\u00a0taken\u00a0advantage\u00a0of\u00a0the\u00a0TikTok\u00a0platform\u00a0and\u00a0quickly\u00a0established\u00a0its\u00a0presence\u00a0in\u00a0the\u00a0TikTok\u00a0Vietnam\u00a0store,\u00a0marking\u00a0a\u00a0crucial\u00a0step\u00a0in\u00a0its\u00a0global\u00a0expansion\u00a0strategy.<\/span><\/article>\n<\/section>\n
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02 <\/span><\/strong>Product Analysis<\/p>\n<\/section>\n

According to GoodsFox data, Colorkey has more than 15 products with sales performance in the Vietnam TikTok Shop in the last 30 days. Among them, there is a significant difference in sales between the top-selling products and the rest. The best-selling product in the past 30 days is the Matte Water Tint Lip Series, with total sales exceeding 30,000 units. The second-ranked product is a Rose Lock Foundation Liquid, which has achieved sales close to 7,000 units in the past 30 days. These products were all launched in October 2022 and continue to maintain strong sales performance.<\/span><\/article>\n
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\u6765\u6e90\uff1aGoodsFox\uff0c\u65e5\u671f\uff1a2023.5.9<\/p>\n<\/section>\n

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Colorkey\u00a0water\u00a0tint<\/strong><\/article>\n<\/section>\n
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This product is a best-selling lip tint launched by Colorkey in the TikTok store last year. In terms of product features, it offers long-lasting adhesion, lasting hydration, and a natural transparent finish. Based on customer reviews, the majority of users are satisfied and highly appreciate its moisturizing, long-lasting formula. In terms of pricing, this product is priced at $5.76 on TikTok, which offers a competitive price compared to other similar products in the market.<\/span><\/article>\n
In\u00a0terms\u00a0of\u00a0sales,\u00a0this\u00a0product\u00a0has\u00a0achieved\u00a0an\u00a0increase\u00a0of\u00a030,190\u00a0units\u00a0in\u00a0the\u00a0past\u00a030\u00a0days,\u00a0resulting\u00a0in\u00a0a\u00a0sales\u00a0revenue\u00a0of\u00a0$173,000.\u00a0The\u00a0product’s\u00a0sales\u00a0trend\u00a0has\u00a0been\u00a0consistently\u00a0strong,\u00a0with\u00a0the\u00a0highest\u00a0daily\u00a0sales\u00a0reaching\u00a02,896\u00a0units.\u00a0The\u00a0most\u00a0recent\u00a0peak\u00a0in\u00a0sales\u00a0occurred\u00a0around\u00a0May\u00a04th,\u00a0with\u00a0a\u00a0maximum\u00a0of\u00a02,465\u00a0units\u00a0sold\u00a0in\u00a0a\u00a0single\u00a0day.\u00a0It\u00a0is\u00a0expected\u00a0that\u00a0this\u00a0product\u00a0will\u00a0continue\u00a0to\u00a0maintain\u00a0a\u00a0strong\u00a0sales\u00a0performance\u00a0for\u00a0an\u00a0extended\u00a0period\u00a0of\u00a0time.<\/span><\/article>\n<\/section>\n
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Colorkey\u00a0foundation\u00a0Airy\u00a0Rose-Kem<\/strong><\/article>\n<\/section>\n
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This\u00a0product,\u00a0also\u00a0launched\u00a0on\u00a0TikTok\u00a0Shop\u00a0in\u00a0October\u00a0last\u00a0year,\u00a0is\u00a0a\u00a0popular\u00a0foundation\u00a0liquid\u00a0from\u00a0Colorkey,\u00a0which\u00a0has\u00a0gained\u00a0significant\u00a0traction\u00a0in\u00a0the\u00a0domestic\u00a0market.\u00a0The\u00a0product\u00a0boasts\u00a0two\u00a0key\u00a0features:\u00a0long-lasting\u00a0performance\u00a0with\u00a0a\u00a0duration\u00a0of\u00a0up\u00a0to\u00a012\u00a0hours\u00a0and\u00a0high\u00a0coverage\u00a0that\u00a0effectively\u00a0conceals\u00a0flaws\u00a0and\u00a0minimizes\u00a0pores.\u00a0It\u00a0is\u00a0priced\u00a0at\u00a0$9.86\u00a0on\u00a0TikTok.<\/span><\/article>\n
Although\u00a0not\u00a0as\u00a0popular\u00a0as\u00a0the\u00a0lipstick\u00a0mentioned\u00a0earlier,\u00a0this\u00a0foundation\u00a0liquid\u00a0can\u00a0still\u00a0be\u00a0considered\u00a0a\u00a0“mini\u00a0hit”\u00a0among\u00a0products\u00a0in\u00a0the\u00a0same\u00a0price\u00a0range.\u00a0In\u00a0the\u00a0past\u00a030\u00a0days,\u00a0it\u00a0has\u00a0gained\u00a0an\u00a0additional\u00a0sales\u00a0volume\u00a0of\u00a06,743\u00a0units,\u00a0generating\u00a0a\u00a0total\u00a0revenue\u00a0of\u00a0$66,000.\u00a0The\u00a0sales\u00a0trend\u00a0of\u00a0this\u00a0product\u00a0has\u00a0shown\u00a0some\u00a0variations,\u00a0with\u00a0the\u00a0highest\u00a0number\u00a0of\u00a0daily\u00a0orders\u00a0reaching\u00a0940\u00a0units\u00a0on\u00a0April\u00a025th.\u00a0The\u00a0most\u00a0recent\u00a0sales\u00a0peak\u00a0occurred\u00a0on\u00a0May\u00a04th,\u00a0with\u00a0a\u00a0total\u00a0of\u00a0593\u00a0units\u00a0sold\u00a0on\u00a0that\u00a0day.<\/span><\/article>\n<\/section>\n
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03<\/span> <\/strong>Marketing\u00a0<\/span>Analysis<\/span><\/p>\n<\/section>\n

Colorkey\u00a0primarily\u00a0focuses\u00a0on\u00a0building\u00a0an\u00a0overseas\u00a0social\u00a0media\u00a0matrix\u00a0for\u00a0promotion.\u00a0It\u00a0is\u00a0understood\u00a0that\u00a0Colorkey\u00a0has\u00a0currently\u00a0established\u00a0a\u00a0presence\u00a0on\u00a0media\u00a0platforms\u00a0including\u00a0Instagram,\u00a0Facebook,\u00a0and\u00a0TikTok.\u00a0Among\u00a0them,\u00a0Colorkey\u00a0places\u00a0particular\u00a0emphasis\u00a0on\u00a0TikTok\u00a0and\u00a0has\u00a0created\u00a0a\u00a0series\u00a0of\u00a0official\u00a0accounts,\u00a0such\u00a0as\u00a0TikTok\u00a0Japan\u00a0Official\u00a0Account,\u00a0TikTok\u00a0Vietnam\u00a0Official\u00a0Account,\u00a0and\u00a0TikTok\u00a0Malaysia\u00a0Official\u00a0Account.\u00a0Currently,\u00a0Colorkey\u00a0has\u00a0garnered\u00a0over\u00a0200,000\u00a0followers\u00a0on\u00a0TikTok.<\/span><\/article>\n
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In\u00a0terms\u00a0of\u00a0marketing,\u00a0Colorkey\u00a0primarily\u00a0focuses\u00a0on\u00a0building\u00a0an\u00a0overseas\u00a0social\u00a0media\u00a0matrix\u00a0for\u00a0promotion.\u00a0It\u00a0is\u00a0known\u00a0that\u00a0Colorkey\u00a0has\u00a0established\u00a0a\u00a0presence\u00a0on\u00a0various\u00a0media\u00a0platforms,\u00a0including\u00a0Instagram,\u00a0Facebook,\u00a0and\u00a0TikTok.\u00a0Among\u00a0them,\u00a0TikTok\u00a0is\u00a0a\u00a0key\u00a0channel\u00a0for\u00a0Colorkey,\u00a0and\u00a0they\u00a0have\u00a0created\u00a0a\u00a0series\u00a0of\u00a0official\u00a0accounts,\u00a0such\u00a0as\u00a0TikTok\u00a0Japan\u00a0Official,\u00a0TikTok\u00a0Vietnam\u00a0Official,\u00a0and\u00a0TikTok\u00a0Malaysia\u00a0Official.\u00a0Currently,\u00a0Colorkey\u00a0has\u00a0amassed\u00a0over\u00a0200,000\u00a0followers\u00a0on\u00a0TikTok.<\/span><\/article>\n
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Apart\u00a0from\u00a0the\u00a0aforementioned\u00a0marketing\u00a0strategies,\u00a0Colorkey\u00a0also\u00a0demonstrates\u00a0notable\u00a0performance\u00a0in\u00a0advertising\u00a0on\u00a0TikTok.\u00a0According\u00a0to\u00a0GoodsFox,\u00a0most\u00a0of\u00a0the\u00a0popular\u00a0products\u00a0from\u00a0Colorkey\u00a0have\u00a0advertising\u00a0presence.\u00a0The\u00a0advertising\u00a0creatives\u00a0of\u00a0Colorkey\u00a0on\u00a0TikTok\u00a0exhibit\u00a0several\u00a0key\u00a0features:<\/span><\/article>\n
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To visually demonstrate the product’s performance features, Colorkey utilizes video materials that highlight specific aspects. In the example below, the video showcases the “non-transferable” feature to reflect the advantage of the long-lasting adherence of the lip gloss. This effectively enhances the brand image and boosts the product’s selling power. Such materials enable consumers to gain a deeper understanding of the product’s performance and characteristics, strengthening their determination and confidence to make a purchase.<\/span><\/article>\n
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Showcasing\u00a0a\u00a0wide\u00a0range\u00a0of\u00a0available\u00a0lip\u00a0gloss\u00a0shades.\u00a0In\u00a0the\u00a0example\u00a0below,\u00a0the\u00a0material\u00a0compares\u00a0and\u00a0displays\u00a0multiple\u00a0color\u00a0options,\u00a0effectively\u00a0capturing\u00a0users’\u00a0attention\u00a0and\u00a0satisfying\u00a0their\u00a0personalized\u00a0demand\u00a0for\u00a0a\u00a0variety\u00a0of\u00a0shades.\u00a0This\u00a0enhances\u00a0the\u00a0consumers’\u00a0willingness\u00a0to\u00a0purchase\u00a0by\u00a0offering\u00a0them\u00a0a\u00a0diverse\u00a0selection\u00a0to\u00a0choose\u00a0from.<\/span><\/article>\n
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Collaborating\u00a0with\u00a0Key\u00a0Opinion\u00a0Leaders\u00a0(KOLs)\u00a0for\u00a0product\u00a0endorsement\u00a0videos.\u00a0In\u00a0the\u00a0example\u00a0below,\u00a0the\u00a0material\u00a0features\u00a0a\u00a0real\u00a0person\u00a0providing\u00a0detailed\u00a0explanations\u00a0and\u00a0reviews\u00a0of\u00a0the\u00a0product,\u00a0effectively\u00a0bridging\u00a0the\u00a0gap\u00a0between\u00a0the\u00a0brand\u00a0and\u00a0the\u00a0users\u00a0and\u00a0creating\u00a0a\u00a0sense\u00a0of\u00a0closeness.\u00a0Additionally,\u00a0leveraging\u00a0the\u00a0KOL’s\u00a0influence\u00a0within\u00a0their\u00a0community\u00a0can\u00a0help\u00a0the\u00a0brand\u00a0rapidly\u00a0expand\u00a0its\u00a0reach,\u00a0enhance\u00a0its\u00a0influence,\u00a0and\u00a0drive\u00a0sales.<\/span><\/article>\n
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In\u00a0recent\u00a0years,\u00a0with\u00a0market\u00a0expansion,\u00a0increased\u00a0consumer\u00a0demand,\u00a0and\u00a0the\u00a0rise\u00a0of\u00a0the\u00a0industry,\u00a0Chinese\u00a0cosmetics\u00a0have\u00a0entered\u00a0a\u00a0“golden\u00a0period”\u00a0of\u00a0development.\u00a0Many\u00a0brands\u00a0have\u00a0successfully\u00a0entered\u00a0the\u00a0international\u00a0market,\u00a0igniting\u00a0a\u00a0trend\u00a0of\u00a0Chinese\u00a0makeup\u00a0products\u00a0and\u00a0challenging\u00a0the\u00a0dominance\u00a0of\u00a0Western\u00a0brands.\u00a0From\u00a0the\u00a0timeline\u00a0of\u00a0overseas\u00a0expansion,\u00a0we\u00a0have\u00a0seen\u00a0benchmark\u00a0cases\u00a0such\u00a0as\u00a0Perfect\u00a0Diary\u00a0and\u00a0Florasis,\u00a0followed\u00a0by\u00a0emerging\u00a0brands\u00a0like\u00a0Judydoll\u00a0and\u00a0ZEESEA,\u00a0which\u00a0have\u00a0quickly\u00a0made\u00a0their\u00a0presence\u00a0known\u00a0in\u00a0international\u00a0markets.\u00a0Currently,\u00a0Chinese\u00a0cosmetics\u00a0have\u00a0established\u00a0a\u00a0presence\u00a0in\u00a0over\u00a010\u00a0countries,\u00a0including\u00a0Japan,\u00a0Vietnam,\u00a0Malaysia,\u00a0the\u00a0United\u00a0States,\u00a0and\u00a0Australia. Recently,\u00a0there\u00a0is\u00a0another\u00a0Chinese\u00a0cosmetics\u00a0brand\u00a0quietly\u00a0making\u00a0its\u00a0entry\u00a0into\u00a0Southeast\u00a0Asia.\u00a0Leveraging\u00a0the\u00a0TikTok\u00a0platform,\u00a0this\u00a0brand\u00a0has\u00a0swiftly\u00a0risen\u00a0to\u00a0become\u00a0the\u00a0top\u00a0brand\u00a0across\u00a0all\u00a0categories\u00a0on\u00a0Vietnam\u00a0TikTok\u00a0Shop\u00a0in\u00a0just\u00a0five\u00a0months,\u00a0becoming\u00a0a\u00a0sensation\u00a0in\u00a0the\u00a0local\u00a0market.\u00a0According\u00a0to\u00a0data\u00a0from\u00a0GoodsFox,\u00a0Colorkey’s\u00a0Water\u00a0Tint\u00a0series\u00a0of\u00a0lip\u00a0tints\u00a0and\u00a0B5\u00a0series\u00a0of\u00a0face\u00a0masks\u00a0have\u00a0achieved\u00a0impressive\u00a0sales\u00a0performance\u00a0in\u00a0the\u00a0past\u00a0seven\u00a0days,\u00a0ranking\u00a0second\u00a0and\u00a0third\u00a0respectively\u00a0in\u00a0the\u00a0beauty\u00a0category. 01 Brand\u00a0Overview Colorkey\u00a0is\u00a0backed\u00a0by\u00a0Meishang\u00a0(Guangzhou)\u00a0Cosmetics\u00a0Co.,\u00a0Ltd.,\u00a0which\u00a0was\u00a0established\u00a0in\u00a02018.\u00a0As\u00a0a\u00a0rising\u00a0star\u00a0in\u00a0the\u00a0beauty\u00a0industry,\u00a0Colorkey\u00a0has\u00a0gained\u00a0rapid\u00a0popularity\u00a0in\u00a0the\u00a0domestic\u00a0market\u00a0through\u00a0its\u00a0strategy\u00a0of\u00a0creating\u00a0popular\u00a0single\u00a0products\u00a0and\u00a0leveraging\u00a0influencer\u00a0partnerships.\u00a0The\u00a0brand\u00a0is\u00a0primarily\u00a0targeted\u00a0towards\u00a0young\u00a0women\u00a0and\u00a0aims\u00a0to\u00a0unlock\u00a0the\u00a0beauty\u00a0of\u00a0the\u00a0Z\u00a0generation\u00a0by\u00a0promoting\u00a0a\u00a0sense\u00a0of\u00a0independence\u00a0and\u00a0coolness. In the early stages, Colorkey followed a similar trajectory to many other influencer-driven brands. It utilized a “viral marketing” strategy on popular social media platforms in China, such as Xiaohongshu (Little Red Book), Douyin (TikTok), and Bilibili, to quickly generate high brand awareness. The brand successfully created its first “hit […]<\/p>\n","protected":false},"author":6,"featured_media":3788,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172,176],"tags":[],"class_list":["post-3822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-analysis","category-marketing-analysis"],"blocksy_meta":[],"yoast_head":"\nEmerging Overseas Brand! 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