{"id":4429,"date":"2023-08-18T17:07:08","date_gmt":"2023-08-18T09:07:08","guid":{"rendered":"https:\/\/goodsfox.com\/blog\/?p=4429"},"modified":"2023-08-18T17:07:08","modified_gmt":"2023-08-18T09:07:08","slug":"tiktok-ecommerce-closed-loop","status":"publish","type":"post","link":"https:\/\/adfox.ai\/blog\/zh\/tiktok-ecommerce-closed-loop\/","title":{"rendered":"\u5168\u9762\u89e3\u8bfb\uff01TikTok\u53d1\u529b\u201c\u5168\u95ed\u73af\u201d\u4e0b\u5356\u5bb6\u6709\u4f55\u673a\u4f1a\u70b9\uff1f"},"content":{"rendered":"<section style=\"font-size: 15px; color: #565656; letter-spacing: 1px; line-height: 1.75; padding-right: 8px; padding-left: 8px;\">\n<section style=\"text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0;\"><\/section>\n<p style=\"text-wrap: wrap;\"><strong>\u8fd1\u671f\u8de8\u5883\u5708\u53c8\u5f00\u59cb\u201c\u70ed\u95f9\u201d\u8d77\u6765\uff0c\u800c\u7126\u70b9\u5219\u662f\u5728<a href=\"https:\/\/www.tiktok.com\/en\/\">TikTok<\/a>\u4e00\u76f4\u96be\u4ee5\u5543\u52a8\u7684\u7f8e\u56fd\u5e02\u573a\u3002<\/strong><\/p>\n<p style=\"text-wrap: wrap;\">\u4e0d\u7ba1\u662f\u4ece\u5e02\u573a\u4f53\u91cf\u8fd8\u662f\u8d2d\u4e70\u529b\u6765\u770b\uff0c\u7f8e\u56fd\u88ab\u516c\u8ba4\u662f\u5168\u7403\u7535\u5546\u51fa\u6d77\u7684\u201c\u9ec4\u91d1\u5927\u9646\u201d\uff0c\u800c\u5bf9\u4e8e\u662f\u5426\u80fd\u5728\u7f8e\u56fd\u5e02\u573a\u5206\u5f97\u4e00\u676f\u7fb9\uff0cTikTok\u4e5f\u662f\u89ca\u671b\u5df2\u4e45\u3002\u5c3d\u7ba1TikTok\u5728\u7f8e\u56fd\u7684\u7528\u6237\u91cf\u5df2\u7ecf\u8d85\u8fc71.5\u4ebf\uff08\u5360\u7f8e\u56fd\u4eba\u53e3\u8fd1\u4e00\u534a\uff09\uff0c\u4f46\u53d7\u9650\u4e8e\u653f\u7b56\u539f\u56e0\uff0cTikTok\u5728\u7f8e\u7684\u7535\u5546\u63a8\u8fdb\u4e00\u76f4\u90fd\u662f\u5949\u884c\u201c\u8c28\u5c0f\u614e\u5fae\u201d\u7b56\u7565\uff0c\u7136\u800c\u4eca\u5e74\u60c5\u51b5\u53d1\u751f\u8f6c\u53d8\u3002<\/p>\n<section style=\"line-height: 0; text-align: center;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0; border-radius: 5px; overflow: hidden;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2023\/08\/frc-53a688d66963480a3f7e5eea93b81bc0.png\" \/><\/section>\n<\/section>\n<p style=\"text-wrap: wrap;\">\u5c31\u5728\u6700\u8fd1\uff0c\u636e\u5185\u90e8\u4eba\u58eb\u900f\u9732\u6d88\u606f\uff1aTikTok\u5c06\u4e8e8\u6708\u5e95\u6b63\u5f0f\u5173\u95ed\u201c\u534a\u95ed\u73af\u6a21\u5f0f\u201d\u3002\u53ef\u4ee5\u53d1\u73b0\uff0c\u4ece\u4eca\u5e74\u4e0a\u7ebf\u201c\u5168\u6258\u7ba1\u201d\u3001\u5230\u5f00\u653e\u201c\u5546\u573a\u201d\u5165\u53e3\uff0c\u518d\u5230\u5207\u65ad\u201c\u5916\u94fe\u201d\u4e00\u6c14\u5475\u6210\uff0cTikTok\u6b63\u5728\u52a0\u901f\u6253\u9020\u7535\u5546\u95ed\u73af\u3002<\/p>\n<p style=\"text-wrap: wrap;\"><strong><a href=\"https:\/\/www.tiktok.com\/en\/\">TikTok<\/a>\u4e3a\u4f55\u8f6c\u5411\u201c\u5168\u95ed\u73af\u201d\uff1f<\/strong><\/p>\n<p style=\"text-wrap: wrap;\">\u8981\u60f3\u89e3\u8bfb\u8be5\u6761\u201c\u65b0\u653f\u7b56\u201d\uff0c\u5f97\u5148\u68b3\u7406TikTok\u7535\u5546\u5728\u7f8e\u533a\u7684\u53d1\u5c55\u3002TikTok\u7535\u5546\u5728\u7f8e\u56fd\u7ecf\u5386\u4e86\u4e3b\u9875\u5bfc\u72ec\u7acb\u7ad9\u3001\u534a\u95ed\u73af\u3001\u672c\u571f\u5e97\u3001\u82f1\u7f8e\u878d\u5408\u8f66\uff0c\u518d\u5230\u5373\u5c06\u8fce\u6765\u7684\u5168\u6258\u7ba1\u548c\u5168\u95ed\u73af\u3002\u53ef\u4ee5\u8bf4TikTok\u7535\u5546\u662f\u5728\u4e0d\u65ad\u201c\u8bd5\u63a2\u201d\u548c\u201c\u6478\u7d22\u201d\u4e0b\u5f00\u542f\u5546\u4e1a\u5316\uff0c\u800c\u534a\u95ed\u73af\u5728\u5176\u8fc7\u7a0b\u8d77\u5230\u91cd\u8981\u7684\u6865\u6881\u4f5c\u7528\u3002<\/p>\n<p style=\"text-wrap: wrap;\">\u4ec0\u4e48\u662f\u201c\u534a\u95ed\u73af\u201d\uff1f\u201c\u534a\u95ed\u73af\u201d\u53ef\u4ee5\u7b80\u5355\u7406\u89e3\u4e3a\u662fTikTok\u9488\u5bf9\u7f8e\u533a\u4e0a\u7ebf\u7684\u201c\u7279\u4f9b\u7248\u201d\u5c0f\u5e97\uff0c<strong>\u5373\u201cTikTok\uff0bShopify\u201d\u7684\u6a21\u5f0f<\/strong>\u3002\u8be5\u6a21\u5f0f\u4e8e2021\u5e74\u5168\u9762\u63a8\u5f00\uff0c\u5f00\u901a\u8be5\u8d26\u53f7\u7684Shopify\u5356\u5bb6\u53ef\u4ee5\u5728TikTok\u4e0a\u901a\u8fc7\u77ed\u89c6\u9891\/\u76f4\u64ad\/\u5e7f\u544a\u6765\u5c55\u793a\u81ea\u5df1\u7684\u5546\u54c1\u94fe\u63a5\uff0c\u628a\u7528\u6237\u5f15\u5bfc\u5230\u72ec\u7acb\u7ad9\u4e0b\u5355\u8d2d\u4e70\u3002<\/p>\n<section style=\"transform-origin: left top;\">\n<section style=\"line-height: 0; text-align: center;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0; border-radius: 5px; overflow: hidden; width: 60%; height: auto;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2023\/08\/frc-cc1e6440a32ff174d543f4c40baebaba.jpeg\" \/><\/section>\n<\/section>\n<\/section>\n<section style=\"font-size: 12px;\">\n<p style=\"text-align: center; text-wrap: wrap;\">\u6765\u6e90\uff1aTikTok<\/p>\n<\/section>\n<p style=\"text-wrap: wrap;\">\u5728\u8fd9\u6a21\u5f0f\u4e0b\uff0c<strong>TikTok\u66f4\u591a\u662f\u4f5c\u4e3a\u5f15\u6d41\u6e20\u9053\uff0c\u540e\u7aef\u7684\u652f\u4ed8\u3001\u7269\u6d41\u3001\u552e\u540e\u7b49\u95ee\u9898\u90fd\u7531\u7b2c\u4e09\u65b9\u5356\u5bb6\u627f\u5f53<\/strong>\u3002\u4ece\u65e9\u671f\u6765\u770b\uff0cTikTok\u662f\u60f3\u901a\u8fc7\u8be5\u6a21\u5f0f\u6536\u62e2\u5230\u4e00\u6279\u76f8\u8f83\u6210\u719f\u7684\u72ec\u7acb\u7ad9\u5356\u5bb6\u5e76\u4ee5\u6b64\u6253\u5f00\u7f8e\u56fd\u7535\u5546\u5e02\u573a\uff0c\u6bd5\u7adf\u8981\u77e5\u9053\u5f7c\u65f6\u6b63\u503cShopify\u589e\u52bf\u8fc5\u731b\u671f\uff0c\u5e73\u53f0\u5546\u5bb6\u6570\u8d85\u8fc7\u767e\u4e07\u3002\u4e00\u8fb9\u624b\u63e1\u6d41\u91cf\uff0c\u4e00\u8fb9\u62e5\u6709\u5927\u91cf\u5546\u5bb6\uff0c\u4e8e\u662f\u53cc\u65b9\u4e00\u62cd\u5373\u5408\u3002\u534a\u95ed\u73af\u7535\u5546\u4e5f\u786e\u5b9e\u8ba9\u5f88\u591a\u5356\u5bb6\u5c1d\u5230\u4e86TikTok\u6d41\u91cf\u7ea2\u5229\u7684\u751c\u5934\uff0c\u636e\u300cTK\u589e\u957f\u4f1a\u300d\u4e86\u89e3\uff1a\u4e00\u4e9b\u73cd\u73e0\u3001\u6c34\u6676\u3001\u5047\u53d1\u5356\u5bb6\u5c24\u4e3a\u83b7\u5229\uff0c<strong>\u9ad8\u5cf0\u671f\u4e00\u573a\u76f4\u64adGMV\u53ef\u4ee5\u505a\u523010-20\u4e07\u7f8e\u91d1<\/strong>\u3002<\/p>\n<section style=\"line-height: 0; text-align: center;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0; border-radius: 5px; overflow: hidden;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2023\/08\/frc-9a7ba019e355c13409a1d14277726778.png\" \/><\/section>\n<\/section>\n<section style=\"font-size: 12px;\">\n<p style=\"text-align: center; text-wrap: wrap;\">\u6765\u6e90\uff1aTikTok<\/p>\n<\/section>\n<section>\n<p style=\"text-wrap: wrap;\">\u4f46\u4e0e\u6b64\u540c\u65f6\uff0c\u4e5f\u4f1a\u6ecb\u751f\u8bf8\u591a\u95ee\u9898\u3002\u4ece\u5185\u90e8\u6e20\u9053\u6765\u770b\uff0c\u5982\u4ea4\u6613\u98ce\u9669\u3001\u6536\u6b3e\u4e0d\u53d1\u8d27\u3001\u8d27\u4e0d\u5bf9\u677f\u7b49\u8fd9\u4e9b\u90fd\u662fTikTok\u96be\u4ee5\u76d1\u7ba1\u7684\u3002\u53e6\u5916\uff0c\u5bf9\u4e8e\u5df2\u7ecf\u5165\u9a7bTikTok\u7684\u5546\u5bb6\u6765\u8bf4\uff0c\u6276\u6301\u7684\u8d44\u6e90\u65e0\u6cd5\u5f97\u5230\u6709\u6548\u4fdd\u969c\uff1b\u5bf9\u4e8e\u5e73\u53f0\u800c\u8a00\uff0c\u7ee7\u7eed\u63a8\u884c\u201c\u534a\u95ed\u73af\u201d\u96be\u4ee5\u5b9e\u73b0\u81ea\u8eab\u7684GMV\u76ee\u6807\u7b49\u7b49\u3002<\/p>\n<p style=\"text-wrap: wrap;\">\u6b64\u5916\uff0c\u6765\u81ea\u5916\u90e8\u7684\u538b\u529b\u4e5f\u662f\u5f71\u54cdTikTok\u653f\u7b56\u53d8\u5316\u7684\u91cd\u8981\u539f\u56e0\uff0c\u5176\u7ade\u5bf9Temu\u81ea\u4ece\u53bb\u5e749\u6708\u4efd\u5f00\u59cb\uff0c\u4f9d\u9760\u91cd\u91d1\u8425\u9500\u548c\u6781\u81f4\u6027\u4ef7\u6bd4\u7b56\u7565\uff0c\u8fc5\u901f\u64ac\u5f00\u4e86\u7f8e\u56fd\u7535\u5546\u5e02\u573a\uff0c<strong>\u4eca\u5e746\u6708\u7684\u6708\u6d3b\u7528\u6237\u66f4\u662f\u8d85\u8fc74\u5343\u4e07\uff0c<\/strong><strong>\u4e0a\u534a\u5e74\u6574\u4f53GMV\u5df2\u63a5\u8fd130\u4ebf\u7f8e\u5143<\/strong>\uff0c\u62a2\u5360\u4e86\u4e9a\u9a6c\u900a\u3001\u6c83\u5c14\u739b\u3001Wish\u7b49\u4f17\u591a\u7ade\u4e89\u5bf9\u624b\u7684\u5e02\u573a\u4efd\u989d\u3002\u800c\u540c\u6837\u7784\u51c6\u4e2d\u4f4e\u7aef\u6d88\u8d39\u5ba2\u7fa4\uff08\u4ee5\u5e73\u53f0\u5ba2\u5355\u4ef7\u5224\u65ad\uff09\u7684TikTok\u6b63\u4e2d\u67aa\u53e3\uff0c\u53ef\u4ee5\u8bf4\u4e24\u4e2a\u5e73\u53f0\u7ade\u4e89\u9010\u6e10\u767d\u70ed\u5316\uff0c\u66f4\u522b\u8bf4\u540e\u9762\u8fd8\u6709SHEIN\u5728\u864e\u89c6\u7708\u7708\u3002<\/p>\n<\/section>\n<section style=\"line-height: 0; text-align: center;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0; border-radius: 5px; overflow: hidden;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2023\/08\/frc-e2ba17f215eafa922e8112cf5f109447.png\" \/><\/section>\n<\/section>\n<p style=\"text-wrap: wrap;\">\u56e0\u6b64\uff0c\u65e0\u8bba\u662f\u57fa\u4e8e\u7559\u4f4f\u7528\u6237\uff0c\u8fd8\u662f\u63d0\u9ad8\u5e73\u53f0GMV\uff0c\u6216\u662f\u5176\u5b83\u539f\u56e0\uff0cTikTok\u5173\u95ed\u201c\u534a\u95ed\u73af\u201d\u662f\u610f\u6599\u4e2d\u7684\u8d8b\u52bf\u3002<\/p>\n<p style=\"text-wrap: wrap;\"><strong>\u201c\u5168\u95ed\u73af\u201d\u4e0b\u5356\u5bb6\u6709\u4f55\u673a\u4f1a\u70b9\uff1f<\/strong><\/p>\n<p style=\"text-wrap: wrap;\">\u5bf9\u4e8e\u5927\u90e8\u5206\u534a\u95ed\u73af\u5546\u5bb6\uff0c\u6253\u51fb\u65e0\u7591\u662f\u5de8\u5927\u7684\u3002\u636e\u4e86\u89e3\uff0c<a href=\"https:\/\/www.tiktok.com\/en\/\">TikTok<\/a>\u5176\u5b9e\u65e9\u5728\u51e0\u4e2a\u6708\u524d\uff0c\u5c31\u5df2\u7ecf\u9646\u7eed\u505c\u6b62\u534a\u95ed\u73af\u8d26\u53f7\u7684\u901a\u8fc7\u3002\u6709\u5546\u5bb6\u76f4\u8a00\uff1a\u201c\u80fd\u660e\u663e\u611f\u53d7\u5f97\u5230\u6d41\u91cf\u5728\u51cf\u5c11\uff0c\u5e73\u53f0\u6b63\u5728\u8ba9\u90a3\u4e9b\u53ea\u8585\u6d41\u91cf\u5374\u6ca1\u8d21\u732e\u592a\u591a\u4ef7\u503c\u7684\u5546\u5bb6\u81ea\u751f\u81ea\u706d\u201d\u3002\u8fd9\u70b9\u4eceTikTok\u7684\u5e7f\u544a\u5927\u76d8\u4e0a\u4e5f\u80fd\u770b\u51fa\u7aef\u502a\uff0c\u636e<a href=\"https:\/\/goodsfox.com\/?utm_source=blog\">GoodsFox<\/a>\u7edf\u8ba1\u6570\u636e\u5f97\u51fa\uff0c<strong>TTS\u5546\u5bb6\u548c\u534a\u95ed\u73af\u5546\u5bb6\u5728\u5e7f\u544a\u6295\u6d41\u7684\u5927\u76d8\u6bd4\u8fbe\u523021\uff1a1<\/strong>\uff0c\u7edd\u5927\u90e8\u5206\u534a\u95ed\u73af\u5546\u5bb6\u4e3b\u8981\u5728\u505a\u81ea\u7136\u6d41\u91cf\uff0c\u5f88\u5c11\u53c2\u4e0e\u5e7f\u544a\u6295\u6d41\u3002\u8fd9\u5bf9\u4e8e\u4f9d\u8d56\u5e7f\u544a\u53d8\u73b0\u7684TikTok\u660e\u663e\u662f\u6709\u5f71\u54cd\u7684\uff0c\u8fd9\u4e5f\u80fd\u89e3\u91ca\u4e3a\u4f55TikTok\u9009\u62e9\u201c\u51cf\u5c11\u201d\u534a\u95ed\u73af\u8d26\u53f7\u83b7\u53d6\u6d41\u91cf\u5206\u6210\uff0c\u8f6c\u800c\u6276\u6301\u771f\u6b63\u80fd\u7ed9\u5e73\u53f0\u5e26\u6765\u4ef7\u503c\u7684\u95ed\u73af\u5546\u5bb6\u3002<\/p>\n<section style=\"line-height: 0; text-align: center;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2023\/08\/frc-05577bd3f9daacaa70b9b40084be1240.png\" \/><\/section>\n<\/section>\n<section style=\"font-size: 12px;\">\n<p style=\"text-align: center; text-wrap: wrap;\">\u6765\u6e90\uff1aGoodsFox<\/p>\n<\/section>\n<p style=\"text-wrap: wrap;\">\u53e6\u4e00\u65b9\u9762\uff0c\u5bf9\u4e8e\u5927\u90e8\u5206\u4ecd\u5728\u89c2\u671b\u7684\u5546\u5bb6\u6765\u8bf4\uff0cTikTok\u8fd9\u6b21\u7684\u653f\u7b56\u8c03\u6574\uff0c\u5e76\u4e0d\u80fd\u5f15\u8d77\u592a\u591a\u6fc0\u52a8\uff0c\u6bd5\u7adf\u76ee\u524d\u5165\u9a7b\u7f8e\u533aTTS\u7684\u95e8\u69db\u8fd8\u6bd4\u8f83\u9ad8\u3002\u4f46\u540c\u65f6TikTok\u4e5f\u5c06\u5728\u7f8e\u533a\u4e0a\u7ebf\u201c\u5168\u6258\u7ba1\u201d\uff0c\u8fd9\u5f88\u53ef\u80fd\u4f1a\u5438\u5f15\u66f4\u591a\u56fd\u5185\u6e90\u5934\u5de5\u5382\/\u4f9b\u5e94\u94fe\u3001\u8d38\u6613\u5546\u4ee5\u8d27\u76d8\u7684\u5f62\u5f0f\u53c2\u4e0e\u5230TikTok\u7535\u5546\u751f\u6001\u5efa\u8bbe\u7684\u4e00\u73af\uff0c\u4ece\u800c\u52a0\u901fTikTok\u7535\u5546\u5728\u7f8e\u7684\u8fdb\u7a0b\u3002\u672a\u6765\u662f\u5426\u4f1a\u8fdb\u4e00\u6b65\u653e\u5bbd\u653f\u7b56\uff0c\u662f\u503c\u5f97\u5546\u5bb6\u671f\u5f85\u7684\u3002<\/p>\n<p style=\"text-wrap: 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