{"id":5412,"date":"2024-01-12T14:01:18","date_gmt":"2024-01-12T06:01:18","guid":{"rendered":"https:\/\/goodsfox.com\/blog\/?p=5412"},"modified":"2025-02-13T15:02:16","modified_gmt":"2025-02-13T07:02:16","slug":"2023-global-dtc-brands-report","status":"publish","type":"post","link":"https:\/\/adfox.ai\/blog\/zh\/2023-global-dtc-brands-report\/","title":{"rendered":"\u6700\u65b0\u53d1\u5e03\uff012023\u5e74\u5168\u7403 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a"},"content":{"rendered":"<section style=\"font-size: 15px; color: #565656; letter-spacing: 1px; line-height: 1.75; padding-right: 8px; padding-left: 8px;\">\n<section style=\"text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-cedf406a3539b879e21c8d63bf1effd4.gif\" 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style=\"text-wrap: wrap;\">\u4e3a\u6b64\uff0c<strong><span style=\"color: #ff5000;\">GoodsFox \u53d1\u5e03<\/span><\/strong><strong><span style=\"color: #ff5000;\">\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b<\/span><\/strong>\uff0c\u805a\u7126\u5168\u7403\u5e02\u573a\u3001DTC \u65b0\u54c1\u724c\u3001\u54c1\u7c7b\u5546\u54c1\u3001\u5e7f\u544a\u53ca\u5185\u5bb9\u8425\u9500\u4e0b\u8d8b\u52bf\u5206\u6790\u3002<\/p>\n<p style=\"text-wrap: wrap;\">\u4ee5\u4e0b\u662f\u62a5\u544a\u5185\u5bb9\u8282\u9009\uff0c<strong><span style=\"color: #ff5000;\">\u5b8c\u6574\u62a5\u544a\u8bf7\u626b\u7801\u5e76\u56de\u590d\u201c23\u201d\u9886\u53d6<\/span><\/strong>\u3002<\/p>\n<section style=\"text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; font-size: 16px; color: #565656; letter-spacing: 1px; padding-right: 8px; padding-left: 8px;\">\n<section style=\"text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0; width: 30%; height: auto; border: 3px solid #ff5000;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-cf768953974905c383c5a6af211d5957.png\" \/><\/section>\n<\/section>\n<\/section>\n<section style=\"font-size: 16px;\">\n<section style=\"font-size: 16px;\">\n<section style=\"font-size: 16px;\">\n<section style=\"text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0; width: 85%; height: auto;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-4f28b90851de880e4c03d574ca177460.png\" \/><\/section>\n<\/section>\n<p style=\"text-wrap: wrap;\">\n<\/section>\n<\/section>\n<\/section>\n<p style=\"text-wrap: wrap;\">2023\u5e74\uff0c\u5168\u7403\u7ecf\u6d4e\u4e0b\u884c\u5f71\u54cd\u6301\u7eed\u3002\u6839\u636e\u8c03\u67e5\u6570\u636e\uff1a\u6709\u8d8580%\u7684\u4f01\u4e1a\u4e0d\u5f97\u4e0d\u8ba1\u5212\u901a\u8fc7\u6d88\u51cf\u5f00\u652f\u3001\u63d0\u9ad8\u5546\u54c1\u4ef7\u683c\u7b49\u884c\u4e3a\u6765\u5e94\u5bf9\u901a\u80c0\u5e26\u6765\u7684\u5f71\u54cd\u3002\u8fd9\u80a1\u9006\u98ce\u6240\u5e26\u6765\u7684\u9634\u973e\u5c06\u6210\u4e3a\u4f01\u4e1a\u53d1\u5c55\u751a\u81f3\u662f\u751f\u5b58\u6700\u5927\u7684\u8003\u9a8c\uff0c\u540c\u65f6\u4e5f\u5728\u5012\u903c\u4f01\u4e1a\u53bb\u8fdb\u884c\u8f6c\u578b\u548c\u8c03\u6574\uff0c\u5728\u65b0\u5e02\u573a\u3001\u65b0\u6d88\u8d39\u4e0b\u627e\u5230\u53d1\u5c55\u7684\u65b0\u652f\u70b9\u3002<\/p>\n<p style=\"text-wrap: wrap;\">\u53e6\u4e00\u65b9\u9762\uff0c\u5728\u7ecf\u53862022\u5e74\u6025\u5267\u4e0b\u6ed1\u540e\uff0c2023\u5e74\u5168\u7403\u7535\u5546\u589e\u901f\u9884\u671f\u5c06\u8fce\u6765\u7f13\u6162\u722c\u5761\u3002\u540c\u65f6\uff0c\u7ebf\u4e0b\u5b9e\u4f53\u96f6\u552e\u589e\u901f\u4e0b\u964d\uff0c\u672a\u6765\u589e\u901f\u5c06\u6bcf\u5e74\u843d\u540e\u4e8e\u7535\u5546\u589e\u901f\u7ea66%\u3002\u5c3d\u7ba1\u7535\u5546\u589e\u901f\u548c\u6574\u4f53\u96f6\u552e\u5dee\u8ddd\u7f29\u5c0f\uff0c<strong>\u4f46\u672a\u6765\u7ebf\u4e0a\u7535\u5546\u589e\u957f\u4ecd\u4f1a\u6709\u66f4\u9ad8\u7684\u589e\u91cf\u6f5c\u529b<\/strong>\u3002<\/p>\n<section style=\"line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-02b2cede666cf56b9441b5e3b762932e.jpeg\" \/><\/section>\n<\/section>\n<section style=\"font-size: 12px;\">\n<p style=\"text-align: center; text-wrap: wrap;\">\u6765\u6e90\uff1a\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b<\/p>\n<\/section>\n<section>\n<p style=\"text-wrap: wrap;\">\u4ece\u51fa\u6d77\u5e02\u573a\u4e0a\u770b\uff0cB2C \u5356\u5bb6\u4e3b\u8981\u5448\u73b0\u4e24\u6781\u5206\u5316\u8d8b\u52bf\uff1a\u4e00\u90e8\u5206\u96c6\u4e2d\u5728\u6210\u719f\u7684\u6b27\u7f8e\u5e02\u573a\uff0c\u800c\u53e6\u4e00\u90e8\u5206\u5219\u7784\u51c6\u4e86\u6f5c\u529b\u5de8\u5927\u7684\u4e1c\u5357\u4e9a\u3001\u4e2d\u4e1c\u5e02\u573a\u3002\u5728\u8fd0\u4f5c\u6a21\u5f0f\u4e0a\uff0c\u9664\u4e86\u5356\u5bb6\u81ea\u8425\u5916\uff0c\u5168\u6258\u7ba1\u6210\u4e3a\u4eca\u5e74\u6405\u52a8\u5168\u7403\u7535\u5546\u683c\u5c40\u7684\u4e00\u80a1\u65b0\u52bf\u529b\u3002<\/p>\n<p style=\"text-wrap: wrap;\">2023\u5e74\u4ee5 Temu\u3001SHEIN\u3001TikTokShop \u4e3a\u9996\u7684\u51fa\u6d77\u5e73\u53f0\u7eb7\u7eb7\u62bc\u6ce8\u201c\u5168\u6258\u7ba1\u201d\u3002\u8fd9\u79cd\u5e73\u53f0\u63a5\u7ba1\u7684\u6a21\u5f0f\uff0c\u6210\u4e3a\u8bb8\u591a\u5de5\u8d38\u4ee5\u53ca\u4e2d\u5c0f B2C \u5356\u5bb6\u9a76\u5165\u6d77\u5916\u5e02\u573a\u7684\u201c\u5feb\u8f66\u9053\u201d\u3002<\/p>\n<\/section>\n<section style=\"line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-812c217e0d7c019fed4a282088d3e26e.jpeg\" \/><\/section>\n<\/section>\n<section style=\"font-size: 12px;\">\n<p style=\"text-align: center; text-wrap: wrap;\">\u6765\u6e90\uff1a\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b<\/p>\n<\/section>\n<p style=\"text-wrap: wrap;\">\u56de\u987e B2C \u7535\u5546\u5356\u5bb6\u51fa\u6d77\u5386\u7a0b\uff1a\u4ece\u521d\u671f\u9636\u6bb5\u7684\u4f9d\u9760\u5236\u9020\u4e1a\u4f18\u52bf\u6253\u5165\u6d77\u5916\u5e02\u573a\uff0c\u5230\u4e2d\u671f\u7684\u8f6c\u578b\u805a\u7126\u4e8e\u7cbe\u54c1\u5316\u3001\u54c1\u724c\u5316\u7684\u7ecf\u8425\u7b56\u7565\uff0c\u5230\u5982\u4eca\u8fdb\u5165\u54c1\u724c\u7cbe\u8015\u9636\u6bb5\uff0c\u4e2d\u56fd\u5356\u5bb6\u7531\u6700\u521d\u7684\u6210\u672c\u4f18\u52bf\u8f6c\u578b\u4e3a\u66f4\u52a0\u6ce8\u91cd\u54c1\u724c\u4ef7\u503c\u548c\u7528\u6237\u4f53\u9a8c\uff0c \u201cBrand in China\u201d\u5728\u5168\u7403\u5e02\u573a\u7684\u7ade\u4e89\u529b\u4e5f\u5728\u4e0d\u65ad\u63d0\u5347\u3002<\/p>\n<section style=\"line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-685d0f07706a0e869f04c410b2a99321.jpeg\" \/><\/section>\n<\/section>\n<section style=\"font-size: 12px;\">\n<p style=\"text-align: center; text-wrap: wrap;\">\u6765\u6e90\uff1a\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b<\/p>\n<\/section>\n<p style=\"text-wrap: wrap;\">\u51fa\u6d77\u7535\u5546\u7531 B2C \u8fdb\u5165 DTC \u7cbe\u8015\uff0c<strong>\u800c\u72ec\u7acb\u7ad9\u5219\u9010\u6e10\u6210\u4e3a DTC \u5356\u5bb6\u8fdb\u884c\u54c1\u724c\u7cbe\u8015\u7684\u4e3b\u9635\u5730<\/strong>\u3002\u5728\u53d7\u8bbf\u5bf9\u8c61\u4e2d\uff0c\u6709 87% \u7684 B2C \u54c1\u724c\u9009\u62e9\u628a\u72ec\u7acb\u7ad9\u6e20\u9053\u4f5c\u4e3a\u9996\u9009\u6e20\u9053\uff0c\u8fdc\u9ad8\u4e8e\u5176\u4ed6\u3002\u72ec\u7acb\u7ad9\u81ea\u4e3b\u6027\u548c\u7075\u6d3b\u6027\uff0c\u66f4\u6709\u5229\u4e8e\u6253\u9020\u5dee\u5f02\u5316\u54c1\u724c\u8ba4\u77e5\u3002\u52a0\u4e4b\u7b2c\u4e09\u65b9\u5e73\u53f0\u5bf9\u5546\u5bb6\u7684\u9650\u5236\u589e\u591a\uff0c\u4e5f\u4fc3\u4f7f\u66f4\u591a\u5356\u5bb6\u8f6c\u578b\uff0c\u53d7\u8bbf\u4e2d\u5927\u90e8\u5206\u72ec\u7acb\u7ad9\u8fd0\u8425\u65f6\u95f4\u96c6\u4e2d\u57281\u81f33\u5e74\u4e5f\u53cd\u6620\u8be5\u8d5b\u9053\u5feb\u901f\u589e\u957f\u7684\u6001\u52bf\u3002<\/p>\n<section style=\"line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-5ad29cec81a503ac584194ac13abca1a.jpeg\" \/><\/section>\n<\/section>\n<section style=\"font-size: 12px;\">\n<p style=\"text-align: center; text-wrap: wrap;\">\u6765\u6e90\uff1a\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b<\/p>\n<\/section>\n<p style=\"text-wrap: wrap;\">\u636e\u8c03\u67e5\uff0c\u6d41\u91cf\u6210\u672c\u4ecd\u662f\u72ec\u7acb\u7ad9\u5356\u5bb6\u7684\u652f\u51fa\u5927\u5934\uff0c\u751a\u81f3\u5728\u4e00\u4e9b\u521d\u521b\u7684\u72ec\u7acb\u7ad9\u54c1\u724c\uff0c\u6d41\u91cf\u6210\u672c\u5360\u6bd4\u9ad8\u8fbe5\u6210\u4ee5\u4e0a\u3002\u5728\u8425\u9500\u73af\u8282\u4e0a\uff0c\u5356\u5bb6\u4f1a\u81f3\u5c11\u9009\u62e9\u4e24\u79cd\u4ee5\u4e0a\u7684\u7ec4\u5408\u8425\u9500\u65b9\u5f0f\u3002\u5176\u4e2d\u201c\u793e\u5a92\u8425\u9500\uff0b\u7f51\u7ea2\u8425\u9500\u201d\u7684\u7ec4\u5408\u6700\u4e3a\u5e38\u89c1\uff0c\u5c24\u5176\u662f\u793e\u5a92\u8425\u9500\uff0c\u9010\u6e10\u6210\u4e3a\u72ec\u7acb\u7ad9\u83b7\u53d6\u54c1\u724c\u66dd\u5149\u4ee5\u53ca\u6d41\u91cf\u7684\u91cd\u8981\u9996\u9009\u65b9\u5f0f\u3002\u4f46\u53e6\u4e00\u65b9\u9762\uff0c\u5e73\u53f0\u5e7f\u544a\u6295\u653e\u652f\u51fa\u6210\u672c\u4e5f\u5728\u6301\u7eed\u8d8b\u6500\u5347\uff0c\u8fc7\u53bb\u53ea\u8981\u6295\u5e7f\u544a\u5c31\u80fd\u51e0\u500d\u51fa\u5355\u7684\u7ea2\u5229\u671f\u5df2\u7ecf\u4e00\u53bb\u4e0d\u590d\u8fd4\u3002\u8fd9\u4e5f\u8feb\u4f7f DTC \u54c1\u724c\u91cd\u65b0\u5ba1\u89c6\u6d88\u8d39\u8005\u9700\u6c42\uff0c\u4ece\u7528\u6237\u83b7\u5f97\u4ef7\u503c\u51fa\u53d1\uff0c\u627e\u5230\u201c\u54c1\u6548\u201d\u65b0\u5e73\u8861\u3002<\/p>\n<section style=\"line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-e3afe9b326b4460fa59301cfce1cab11.jpeg\" \/><\/section>\n<\/section>\n<section style=\"font-size: 12px;\">\n<p style=\"text-align: center; text-wrap: wrap;\">\u6765\u6e90\uff1a\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b<\/p>\n<\/section>\n<section style=\"font-size: 16px;\">\n<section style=\"font-size: 16px;\">\n<section style=\"text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0; width: 85%; height: auto;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-423756f70839c63d0e8593c58aa666b4.png\" \/><\/section>\n<\/section>\n<p style=\"text-wrap: wrap;\">\n<\/section>\n<\/section>\n<p style=\"text-wrap: wrap;\">\u4ece\u5168\u5e74\u6765\u770b\uff0c\u72ec\u7acb\u7ad9\u5356\u5bb6\u5f00\u59cb\u96c6\u4e2d\u529b\u6295\u7684\u51e0\u4e2a\u65f6\u95f4\u8282\u70b9\u5206\u522b\u57283\u6708\u30018\u6708\u548c10\u6708\u3002\u4e0a\u534a\u5e74\u6574\u4f53\u6295\u653e\u91cf\u53d8\u5316\u4e0d\u663e\u8457\uff0c3\u6708\u901a\u5e38\u4e3a\u6625\u5b63\u65b0\u54c1\u53d1\u5e03\u548c\u4fc3\u9500\u7684\u9ad8\u5cf0\u671f\uff0c\u56e0\u6b64\u5728\u8be5\u6708\u7684\u5e7f\u544a\u589e\u957f\u7387\u6709\u5927\u5e45\u4e0a\u6da8\u3002\u5230\u4e86\u4e0b\u534a\u5e74\uff0c\u8425\u9500\u8282\u70b9\u5f00\u59cb\u5bc6\u96c6\uff0c\u56e0\u6b64\u6574\u4f53\u6295\u653e\u91cf\u5448\u6301\u7eed\u4e0a\u5347\u8868\u73b0\uff0c\u5e76\u572812\u6708\u4efd\u6295\u653e\u91cf\u8fbe\u5230\u5168\u5e74\u9876\u5cf0\u3002\u5728\u65b0\u7d20\u6750\u6bd4\u4f8b\u4e0a\u770b\uff0c\u5168\u5e74\u6709\u56db\u6210\u7684\u7d20\u6750\u521b\u610f\u6295\u653e\u5468\u671f\u57281\u4e2a\u6708\u4ee5\u4e0a\uff0c\u8fd9\u4e5f\u8868\u660e\u66f4\u591a\u72ec\u7acb\u7ad9\u5356\u5bb6\u5f00\u59cb\u91cd\u89c6\u5e7f\u544a\u7d20\u6750\u7684\u4e2d\u957f\u671f\u6548\u679c\u548c\u54c1\u724c\u7d2f\u79ef\u6548\u5e94\uff0c\u800c\u975e\u4ec5\u4ec5\u4f9d\u9760\u77ed\u671f\u4fc3\u9500\u9a71\u52a8\u3002<\/p>\n<section style=\"line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-5dc525fd77a3196995c83f7c22d5bec0.jpeg\" \/><\/section>\n<\/section>\n<section style=\"font-size: 12px;\">\n<p style=\"text-align: center; text-wrap: wrap;\">\u6765\u6e90\uff1a\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b<\/p>\n<\/section>\n<p style=\"text-wrap: wrap;\">\u5728\u5168\u7403\u5e7f\u544a\u6295\u653e\u5206\u5e03\u4e0a\uff0c\u6b27\u7f8e\u5e02\u573a\u7684\u5360\u6bd4\u8fbe\u5230\u516d\u6210\u4ee5\u4e0a\u3002\u72ec\u7acb\u7ad9\u5356\u5bb6\u5728\u8fd9\u4e9b\u5e02\u573a\u4e0a\u7684\u6295\u653e\u7b56\u7565\u66f4\u4e3a\u6210\u719f\u548c\u96c6\u4e2d\uff0c\u8fd9\u4e3b\u8981\u662f\u56e0\u4e3a\u6b27\u7f8e\u5e02\u573a\u7684\u6d88\u8d39\u8005\u8d2d\u4e70\u529b\u5f3a\uff0c\u54c1\u724c\u8ba4\u77e5\u5ea6\u548c\u7528\u6237\u5fe0\u8bda\u5ea6\u76f8\u5bf9\u8f83\u9ad8\u3002\u540c\u65f6\uff0c\u7531\u4e8e\u8fd9\u4e9b\u5e02\u573a\u7684\u7ade\u4e89\u6fc0\u70c8\uff0c\u5356\u5bb6\u4eec\u4e5f\u4e0d\u5f97\u4e0d\u6295\u5165\u66f4\u591a\u6765\u7ef4\u6301\u548c\u63d0\u5347\u5e02\u573a\u4efd\u989d\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u8bf8\u5982\u5370\u5ea6\u3001\u65b0\u52a0\u5761\u3001\u5df4\u897f\u7b49\u65b0\u5174\u5e02\u573a\u5728\u4eca\u5e74\u7684\u6295\u653e\u91cf\u4e5f\u80fd\u6392\u8fdb\u5168\u7403\u524d20\uff0c\u5c3d\u7ba1\u4efd\u989d\u4e0d\u9ad8\uff0c\u4f46\u589e\u901f\u8f83\u5feb\u3002\u8fd9\u4e5f\u8bf4\u660e\u8d8a\u6765\u8d8a\u591a\u72ec\u7acb\u7ad9\u5356\u5bb6\u5f00\u59cb\u5173\u6ce8\u65b0\u5174\u5e02\u573a\u7684\u6f5c\u529b\uff0c\u5728\u65b0\u5f62\u52bf\u4e0b\u5bfb\u627e\u589e\u91cf\u7a81\u7834\u3002<\/p>\n<section style=\"line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-f0276b4f3d6a89687eb180d78cb56a67.jpeg\" \/><\/section>\n<\/section>\n<section style=\"font-size: 12px;\">\n<p style=\"text-align: center; text-wrap: wrap;\">\u6765\u6e90\uff1a\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b<\/p>\n<\/section>\n<section>\n<p style=\"text-wrap: wrap;\">\u4ece\u54c1\u7c7b\u4e0a\u770b\uff0c\u670d\u88c5\u54c1\u7c7b\u59cb\u7ec8\u5360\u636e\u4e3b\u5bfc\u3002\u670d\u88c5\u5168\u5e74\u7684\u5e7f\u544a\u5360\u6bd4\u6700\u9ad8\uff0c\u5c24\u5176\u5728\u7b2c\u4e09\u5b63\u5ea6\u8fbe\u523034.0%\uff0c\u8fd9\u4e5f\u53cd\u6620\u51fa\u670d\u88c5\u884c\u4e1a\u7684\u5f3a\u52b2\u5e02\u573a\u9700\u6c42\u548c\u7ade\u4e89\u6fc0\u70c8\u7a0b\u5ea6\u3002<\/p>\n<p style=\"text-wrap: wrap;\">\u6b64\u5916\uff0c\u7f8e\u5986\u4e2a\u62a4\u54c1\u7c7b\u7684\u5e7f\u544a\u6295\u653e\u6bd4\u4f8b\u7565\u6709\u4e0a\u5347\uff0c\u4ece10.5%\u589e\u957f\u523010.9%\uff0c\u7136\u540e\u5c0f\u5e45\u56de\u843d\u81f310.6%\uff0c\u5168\u5e74\u5e02\u573a\u9700\u6c42\u8868\u73b0\u7a33\u5b9a\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u624b\u673a\u4e0e\u6570\u7801\u3001\u7535\u8111\u529e\u516c\u7b49\u7535\u5b50\u4ea7\u54c1\u54c1\u7c7b\u7684\u5e7f\u544a\u6295\u653e\u6bd4\u4f8b\u9010\u5b63\u589e\u52a0\u5c24\u5176\u662f\u5728\u7b2c\u56db\u5b63\u5ea6\uff0c\u5360\u6bd4\u8fbe\u5230\u5168\u5e74\u6700\u9ad8\u3002<\/p>\n<\/section>\n<section style=\"line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-da9fd51451ac9087659f4c004fab2aa9.jpeg\" \/><\/section>\n<\/section>\n<section style=\"font-size: 12px;\">\n<p style=\"text-align: center; text-wrap: wrap;\">\u6765\u6e90\uff1a\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b<\/p>\n<\/section>\n<section>\n<p style=\"text-wrap: wrap;\">\u5728\u6295\u653e\u7684\u5e7f\u544a\u7d20\u6750\u7c7b\u578b\u4e2d\uff0c<strong>\u89c6\u9891\u7c7b\u578b\u7684\u7d20\u6750\u5d1b\u8d77\u8fc5\u901f<\/strong>\u3002\u4ee5\u5934\u90e8\u6e20\u9053 Facebook \u548c Instagram 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\u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b<\/p>\n<\/section>\n<section>\n<p style=\"text-wrap: wrap;\">2023\u5e74\u5168\u7403\u72ec\u7acb\u7ad9\u5a92\u4f53\u5e7f\u544a\u6295\u653e\u524d\u5341\u7684\u54c1\u724c\u4e3b\u8981\u6765\u81ea\u670d\u88c5\u3001\u7f8e\u5986\u4e2a\u62a4\u7b49\u6d88\u8d39\u54c1\u9886\u57df\u3002\u65b0\u664b\u54c1\u724c\u5c45\u591a\uff0c\u5176\u4e2d\u6210\u7acb\u65f6\u95f4\u57282017\u5e74\u4e4b\u540e\u7684\u54c1\u724c\u5c31\u6709\u516b\u5bb6\u3002<\/p>\n<p style=\"text-wrap: wrap;\">\u5177\u4f53\u6765\u770b\uff0c\u8fd9\u4e9b\u54c1\u724c\u66f4\u805a\u7126\u4e8e\u7ec6\u5206\u5e02\u573a\u9700\u6c42\uff0c\u5982\u5927\u7801\u5973\u88c5\u54c1\u724c(BloomChic)\u3001\u4e13\u6ce8\u505a\u65f6\u5c1a\u65b0\u9896\u624b\u673a\u58f3\u7684\u54c1\u724c(BURGA)\u3001\u76f4\u53d1\u5668\u548c\u5934\u53d1\u62a4\u7406\u7684\u54c1\u724c(Langehair)\u3001\u53ef\u6e05\u6d17\u5730\u6bef\u7684\u54c1\u724c(Ruggable)\u7b49\u7b49\u3002<\/p>\n<p style=\"text-wrap: wrap;\">\u8fd1\u5e74\u6765\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u65b0\u54c1\u724c\u80fd\u591f\u5feb\u901f\u5d1b\u8d77\uff0c\u4e00\u65b9\u9762\u5f97\u76ca\u4e8e\u5b83\u4eec\u5bf9\u65b0\u6d41\u91cf\u6e20\u9053\u548c\u5e02\u573a\u8d8b\u52bf\u7684\u654f\u9510\u628a\u63e1\uff0c\u53e6\u4e00\u65b9\u9762\u5219\u6e90\u4e8e\u5b83\u4eec\u5bf9\u7279\u5b9a\u7ec6\u5206\u5e02\u573a\u7684\u6df1\u5165\u6316\u6398\u548c\u7cbe\u51c6\u5b9a\u4f4d\u3002<\/p>\n<\/section>\n<section style=\"margin-top: 10px; margin-bottom: 10px;\">\n<section style=\"display: inline-block; width: 100%; vertical-align: top; overflow-x: auto;\">\n<section style=\"overflow: hidden; width: 300%; max-width: 300% !important;\">\n<section style=\"display: inline-block; width: 33.3333%; vertical-align: middle;\">\n<section style=\"text-align: center; line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0; width: 100%;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-7a30897d31f336738beead0d16890173.jpeg\" \/><\/section>\n<\/section>\n<\/section>\n<section style=\"display: inline-block; width: 33.3333%; vertical-align: top;\">\n<section style=\"text-align: center; line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0; width: 100%;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-88b7b88797770ee45155fdd2e220553a.jpeg\" \/><\/section>\n<\/section>\n<\/section>\n<section style=\"display: inline-block; width: 33.3333%; vertical-align: top;\">\n<section style=\"text-align: center; line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0; width: 100%;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-d410f19b9a479ca61ce10f2781792741.jpeg\" \/><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section style=\"text-align: center; font-size: 12px;\">\u6765\u6e90\uff1a\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b<\/section>\n<p>\u5de6\u53f3\u6ed1\u52a8\u67e5\u770b\u66f4\u591a\u699c\u5355<\/p>\n<\/section>\n<section>\n<p style=\"text-wrap: wrap;\">\u4ece\u4eca\u5e74\u4e2d\u56fd\u51fa\u6d77\u7684 DTC \u54c1\u724c\u6295\u653e\u6392\u884c\u6765\u770b\uff0c<strong>\u670d\u88c5\u54c1\u7c7b\u5360\u636e\u7edd\u5bf9\u4f18\u52bf<\/strong>\uff0c\u5934\u90e8\u6295\u653e\u7684\u54c1\u724c\u6570\u91cf\u8fbe\u52308\u5bb6\u54c1\u724c\u3002\u4ece\u805a\u7126\u54c1\u7c7b\u6765\u770b\uff0c\u9762\u5411\u5973\u6027\u6d88\u8d39\u8005\u7fa4\u4f53\u7684\u54c1\u724c\u5360\u636e\u4e3b\u5bfc\uff0c\u5176\u4e2d\u5305\u62ec\u5973\u88c5\u745c\u4f3d\u54c1\u724c(HALARA)\u3001\u5973\u88c5\u793c\u670d\u54c1\u724c(BellaBarnett)\u3001\u5973\u88c5\u5feb\u65f6\u5c1a\u54c1\u724c(MICAS)\u7b49\u7b49\u3002\u5728\u5355\u54c1\u4e0a\uff0c\u4e3b\u8981\u4ee5\u4f11\u95f2\u670d\u9970\u4e3a\u4e3b\uff0c\u5982T\u6064\u3001\u536b\u8863\u7b49\u4e3a\u4e3b\u3002<\/p>\n<p style=\"text-wrap: wrap;\">\u4ece\u65f6\u95f4\u4e0a\u770b\uff0c\u51fa\u6d77\u65f6\u95f4\u96c6\u4e2d\u57282020\u5e74\u540e\uff0c\u8be5\u65f6\u95f4\u4e5f\u662f\u4e2d\u56fd\u54c1\u724c\u5728\u4e16\u754c\u5e02\u573a\u5730\u4f4d\u6301\u7eed\u63d0\u5347\u4ee5\u53ca\u54c1\u724c\u51fa\u6d77\u201c\u70ed\u6f6e\u201d\u7684\u8282\u70b9\u3002\u5c3d\u7ba1\u4e2d\u56fd\u51fa\u6d77 DTC \u54c1\u724c\u6570\u91cf\u5728\u4e0a\u5347\uff0c\u4f46\u76ee\u524d\u8fd8\u662f\u96c6\u4e2d\u5728\u5355\u4e00\u7684\u670d\u88c5\u8d5b\u9053\uff0c\u4e2d\u56fd\u54c1\u724c\u5728\u56fd\u9645\u5e02\u573a\u4e0a\u7684\u591a\u5143\u5316\u548c\u6df1\u5ea6\u90fd\u4ecd\u6709\u5f85\u52a0\u5f3a\u3002<\/p>\n<\/section>\n<section style=\"line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-7b9d969da4daf514b96a96a80d8f2ef9.jpeg\" \/><\/section>\n<\/section>\n<section style=\"font-size: 12px;\">\n<p style=\"text-align: center; text-wrap: wrap;\">\u6765\u6e90\uff1a\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b<\/p>\n<\/section>\n<section style=\"font-size: 16px;\">\n<section style=\"text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0; width: 85%; height: auto;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-86dc8478099bab357cd4a394ecdd3048.png\" \/><\/section>\n<\/section>\n<p style=\"text-wrap: wrap;\">\n<\/section>\n<section style=\"color: #ff5000;\">\n<p style=\"text-wrap: wrap;\"><strong>3.1 \u7f8e\u56fd\u5e02\u573a\u89c2\u5bdf<\/strong><\/p>\n<\/section>\n<p style=\"text-wrap: wrap;\">\u4f5c\u4e3a\u4e16\u754c\u7b2c\u4e00\u5927\u7ecf\u6d4e\u5b9e\u4f53\u548c\u7b2c\u4e8c\u5927\u7535\u5546\u5e02\u573a\uff0c\u7f8e\u56fd\u662f\u5168\u7403\u5356\u5bb6\u7740\u9646\u6240\u7ed5\u4e0d\u5f00\u7684\u201c\u70ed\u571f\u201d\u3002\u7136\u800c\u6b65\u5165\u540e\u75ab\u60c5\u65f6\u4ee3\uff0c\u901a\u80c0\u538b\u529b\u3001\u7ecf\u6d4e\u8870\u9000\u7684\u5f3a\u98ce\u6765\u88ad\uff0c\u5728\u65b0\u5f62\u52bf\u4e0b\uff0c\u7f8e\u56fd\u8fd8\u662f\u4e0d\u662f\u7684\u7535\u5546\u51fa\u6d77\u9996\u9009\uff1f\u7f8e\u56fd\u5e02\u573a\u8868\u73b0\u548c\u6d88\u8d39\u7279\u5f81\u6709\u4f55\u65b9\u5411\uff1f<\/p>\n<section style=\"line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-9cff2a1179d61dc840ed7dced2667524.jpeg\" \/><\/section>\n<\/section>\n<section style=\"font-size: 12px;\">\n<p style=\"text-align: center; text-wrap: wrap;\">\u6765\u6e90\uff1a\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b<\/p>\n<\/section>\n<section>\n<p style=\"text-wrap: wrap;\">\u5728\u7f8e\u56fd DTC \u72ec\u7acb\u7ad9\u5356\u5bb6\u5168\u5e74\u6295\u653e\u8d8b\u52bf\u4e2d\uff0c1\u6708\u81f310\u6708\u7684\u6574\u4f53\u53d8\u5316\u91cf\u8f83\u5c0f\u3002\u5176\u4e2d\uff0c\u7f8e\u56fd\u5e02\u573a\u57283\u6708\u4efd\u5f00\u59cb\u8fdb\u5165\u9500\u552e\u65fa\u5b63\uff0c\u5e7f\u544a\u6295\u653e\u968f\u7740\u9700\u6c42\u4e0a\u5347\u800c\u4e0a\u6da8\uff0c\u73af\u6bd4\u4e0a\u6da8\u8fbe\u523042.74%\u3002\u5230\u4e86\u4e0b\u534a\u5e74\uff0c\u968f\u7740\u4e07\u5723\u8282\u3001\u9ed1\u4e94\u7f51\u4e00\u3001\u611f\u6069\u8282\u548c\u5723\u8bde\u8282\u7684\u63a5\u8e35\u800c\u81f3\uff0c\u7f51\u8d2d\u60c5\u7eea\u9ad8\u6da8\uff0c\u5e7f\u544a\u6295\u653e\u91cf\u4e5f\u572811\u81f312\u6708\u8fbe\u5230\u5168\u5e74\u9ad8\u5cf0\uff0c\u5176\u4e2d11\u6708\u73af\u6bd4\u589e\u957f87.32%\u3002<\/p>\n<p style=\"text-wrap: wrap;\">\u4ece\u65b0\u6295\u653e\u7d20\u6750\u6570\u91cf\u6765\u770b\uff0c\u5e73\u5747\u6bcf\u6708\u65b0\u7d20\u6750\u5360\u6bd4\u4e3a42.44%\uff0c\u9ad8\u4e8e\u5168\u7403\u5e73\u5747\u6c34\u5e73\u768440.79%\u3002\u8fd9\u4e5f\u53cd\u6620\u51fa\u76ee\u524d\u7f8e\u56fd\u5e02\u573a\u7684\u6295\u653e\u7ade\u4e89\u8fd8\u662f\u76f8\u8f83\u66f4\u6fc0\u70c8\u7684\u3002\u5e7f\u544a\u4e3b\u4f1a\u66f4\u9891\u7e41\u4f18\u5316\u6295\u653e\u7b56\u7565\u548c\u5e7f\u544a\u521b\u610f\u6765\u62a2\u5360\u9500\u552e\u70ed\u70b9\u3002<\/p>\n<\/section>\n<section style=\"line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-0360edbc4290709bd07879c0892301b7.jpeg\" \/><\/section>\n<\/section>\n<section style=\"font-size: 12px;\">\n<p style=\"text-align: center; text-wrap: wrap;\">\u6765\u6e90\uff1a\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b<\/p>\n<\/section>\n<section>\n<p style=\"text-wrap: wrap;\">\u4ece\u7f8e\u56fd\u5e02\u573a\u5177\u4f53\u54c1\u7c7b\u6295\u653e\u8868\u73b0\u6765\u770b\uff0c\u670d\u88c5\u54c1\u7c7b\u5728\u56db\u4e2a\u5b63\u5ea6\u4e2d\u59cb\u7ec8\u4f4d\u5c45\u699c\u9996\uff0c\u5c24\u5176\u662f\u7b2c\u4e09\u5b63\u5ea6\u8fbe\u5230\u6700\u9ad8\u70b9\uff0836.90%\uff09\u3002\u7f8e\u56fd\u4f5c\u4e3a\u65f6\u5c1a\u6d41\u884c\u7684\u6587\u5316\u9ad8\u5730\uff0c\u670d\u88c5\u4ea7\u54c1\u9700\u6c42\u548c\u5e02\u573a\u8868\u73b0\u59cb\u7ec8\u4fdd\u6301\u5f3a\u52b2\uff0c\u4f46\u7ade\u4e89\u4e5f\u6700\u4e3a\u6fc0\u70c8\u3002\u5176\u6b21\uff0c\u6295\u653e\u91cf\u6392\u5728\u7b2c\u4e09\u548c\u7b2c\u56db\u7684\u54c1\u7c7b\u5219\u662f\u7f8e\u5986\u4e2a\u62a4\u548c\u73e0\u5b9d\u53ca\u884d\u751f\u54c1\u54c1\u7c7b\u3002<\/p>\n<p style=\"text-wrap: wrap;\">\u53e6\u4e00\u65b9\u9762\uff0c\u624b\u673a\u4e0e\u6570\u7801\u7c7b\u5728\u7b2c\u4e09\u548c\u7b2c\u56db\u5b63\u5ea6\u6295\u653e\u4efd\u989d\u9010\u6e10\u4e0a\u5347\uff0c\u4ece\u7b2c\u4e8c\u5b63\u5ea6\u76842.80%\u589e\u957f\u5230\u7b2c\u56db\u5b63\u5ea6\u76843.80%\u3002<\/p>\n<p style=\"text-wrap: wrap;\">\u5176\u5b83\u7684\u54c1\u7c7b\u8868\u73b0\u6765\u770b\uff1a\u7f8e\u5986\u4e2a\u62a4\u7c7b\u4ea7\u54c1\u5e02\u573a\u9700\u6c42\u7a33\u5b9a\uff0c\u5e7f\u544a\u6295\u653e\u4efd\u989d\u53d8\u5316\u4e0d\u5927\uff0c\u7ef4\u6301\u57289.70%\u81f39.90%\u4e4b\u95f4\u3002\u8fd0\u52a8\u4e0e\u6237\u5916\u53d7\u5b63\u8282\u53d8\u5316\u548c\u6237\u5916\u6d3b\u52a8\u9891\u7387\u5f71\u54cd\uff0c\u4ea7\u54c1\u5728\u7b2c\u4e8c\u5b63\u5ea6\u8fbe\u5230\u9ad8\u70b9\u540e\u5f00\u59cb\u4e0b\u964d\u3002\u5c45\u5bb6\u65e5\u7528\u54c1\u7c7b\u5728\u7b2c\u56db\u5b63\u5ea6\u51fa\u73b0\u4e0a\u5347\u8d8b\u52bf\uff0c\u53d7\u65f6\u95f4\u53ca\u4fc3\u9500\u6d3b\u52a8\u5f71\u54cd\u5927\u3002<\/p>\n<\/section>\n<section style=\"line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-6a9b4c0b1c4127e9d106e5b2b2caeb66.jpeg\" \/><\/section>\n<\/section>\n<section style=\"font-size: 12px;\">\n<p style=\"text-align: center; text-wrap: wrap;\">\u6765\u6e90\uff1a\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b<\/p>\n<\/section>\n<section>\n<p style=\"text-wrap: wrap;\">\u4ece\u6295\u653e\u699c\u5355\u4e0a\u770b\uff0c\u7f8e\u56fd\u5934\u90e8\u63a8\u5e7f\u7684 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u54c1\u7c7b\u4e0a\u96c6\u4e2d\u5728\u670d\u88c5\u548c\u7f8e\u5986\u4e2a\u62a4\u4e24\u5927\u54c1\u7c7b\uff0c\u6b64\u5916\u54c1\u7c7b\u8fd8\u6709\u624b\u673a\u6570\u7801\u3001\u98df\u54c1\u996e\u6599\u3001\u5bb6\u88c5\u5efa\u6750\u3002\u4ece\u65f6\u95f4\u4e0a\u770b\uff0c\u4e0a\u7ebf\u4e8e2016\u5e74\u540e\u7684 DTC \u54c1\u724c\u6bd4\u8f83\u591a\uff0c\u5f7c\u65f6\u4e5f\u6b63\u503c\u793e\u5a92\u7ea2\u5229\u7684\u9ad8\u5cf0\u671f\uff0c\u4ee5 Z \u4e16\u4ee3\u4e3a\u4ee3\u8868\u7684\u7fa4\u4f53\u5bf9\u4e8e\u591a\u5143\u3001\u4e2a\u6027\u7684\u65b0\u8bc9\u6c42\u6b63\u5728\u88ab Facebook\u3001Instagram \u7b49\u5a92\u4ecb\u6240\u63a5\u6536\uff0c\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u4e5f\u6210\u4e3a\u8fd9\u4e9b\u54c1\u724c\u5feb\u901f\u6210\u957f\u7684\u5173\u952e\u56e0\u7d20\u3002<\/p>\n<p style=\"text-wrap: wrap;\">\u4ece\u5177\u4f53\u54c1\u724c\u6765\u770b\uff0c\u50cfSoolinen\u3001HALARA\u3001BloomChic \u7b49\u65f6\u5c1a\u5973\u88c5\u54c1\u724c\u662f2023\u5e74\u7f8e\u56fd\u5e02\u573a\u6295\u653e\u7684\u4e3b\u529b\u3002\u8fd9\u5176\u4e2d\u6709\u5305\u62ec\u4e9a\u9ebb\u4f11\u95f2\u3001\u745c\u4f3d\u8fd0\u52a8\u3001\u5927\u7801\u65f6\u5c1a\u3001\u5feb\u65f6\u5c1a\u5e74\u8f7b\u7b49\u591a\u79cd\u4e0d\u540c\u5b9a\u4f4d\u98ce\u683c\u7684\u54c1\u724c\u3002\u5176\u5b83\u54c1\u7c7b\u54c1\u724c\u6765\u770b\uff0c\u6709\u65f6\u5c1a\u624b\u673a\u58f3\u54c1\u724c(BURGA)\u3001\u7f8e\u53d1\u5de5\u5177\u54c1\u724c(Langehair)\u3001\u7259\u9f7f\u7f8e\u767d\u62a4\u7406\u54c1\u724c(Hismile)\u7b49\u7b49\u3002<\/p>\n<\/section>\n<section style=\"line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-bb943c3edc2baa85419c7c1093062357.jpeg\" \/><\/section>\n<\/section>\n<section style=\"font-size: 12px;\">\n<p style=\"text-align: center; text-wrap: wrap;\">\u6765\u6e90\uff1a\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b<\/p>\n<\/section>\n<section>\n<p style=\"text-wrap: wrap;\">\u636e Statista \u9884\u6d4b\uff0c2023\u5e74\u7f8e\u56fd\u670d\u88c5\u5e02\u573a\u6536\u5165\u5c06\u8fbe\u52303437\u4ebf\u7f8e\u5143\uff0c<strong>\u5176\u4e2d\u7ebf\u4e0a\u96f6\u552e\u5360\u6bd4\u5c06\u8fbe\u523048.3%<\/strong>\u3002\u800c\u4f5c\u4e3a\u5168\u7403\u6700\u5927\u7684\u670d\u88c5\u51fa\u53e3\u56fd\uff0c\u7f8e\u56fd\u5e02\u573a\u5bf9\u4e8e\u4e2d\u56fd\u5c24\u4e3a\u91cd\u8981\u3002<\/p>\n<p style=\"text-wrap: wrap;\">\u4ece\u8fd1\u4e24\u5e74\u7684\u7f8e\u56fd\u670d\u88c5\u6295\u653e\u5b63\u5ea6\u5360\u6bd4\u6765\u770b\uff0c\u4efd\u989d\u968f\u5b63\u5ea6\u800c\u4e0a\u5347\uff0c\u5c24\u5176\u662f\u5728\u7b2c\u4e09\u5b63\u5ea6\u548c\u7b2c\u56db\u5b63\u5ea6\uff0c\u5e73\u5747\u6295\u653e\u5360\u5168\u5e74\u8fbe\u523025.0%\u548c45.9%\u3002\u53d7\u8282\u65e5\u8d2d\u7269\u3001\u6362\u5b63\u4fc3\u9500\u548c\u51ac\u5b63\u670d\u9970\u7684\u9700\u6c42\u589e\u52a0\u7b49\u5f71\u54cd\uff0c\u670d\u88c5\u54c1\u7c7b\u5e7f\u544a\u6295\u653e\u5728\u5e74\u672b\u8fc5\u901f\u63d0\u5347\u3002<\/p>\n<p style=\"text-wrap: wrap;\">\u4ece\u70ed\u6295\u7684\u7ec6\u5206\u54c1\u7c7b\u6765\u770b\uff0c\u5973\u6027\u670d\u88c5\u8868\u73b0\u5f3a\u52b2\u3002\u5973\u58eb\u5185\u8863\u53ca\u5bb6\u5c45\u670d\u4ee521.8%\u7684\u5360\u6bd4\u4f4d\u5c45\u9996\u4f4d\uff0c\u53cd\u6620\u51fa\u5973\u6027\u5bf9\u8212\u9002\u548c\u5c45\u5bb6\u7684\u9ad8\u9700\u6c42\u3002\u5176\u6b21\u662f\u5bf9\u5973\u88c5\u4e0a\u88c5\u548c\u5973\u58eb\u8fde\u8863\u88d9\u8fd9\u7c7b\u65f6\u5c1a\u5355\u54c1\u7684\u6301\u7eed\u9700\u6c42\uff0c\u5360\u6bd4\u5206\u522b\u8fbe\u523020.3%\u548c18.2%\u3002\u7537\u88c5\u6765\u770b\uff0c\u7537\u6027\u5bf9\u4e0a\u88c5\u7684\u9700\u6c42\u6700\u9ad8\u3002<\/p>\n<\/section>\n<section style=\"margin-top: 10px; margin-bottom: 10px;\">\n<section style=\"display: inline-block; width: 100%; vertical-align: top; overflow-x: auto;\">\n<section style=\"overflow: hidden; width: 200%; max-width: 200% !important;\">\n<section style=\"display: inline-block; width: 50%; vertical-align: middle;\">\n<section style=\"text-align: center; line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0; width: 100%;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-64c16a5cca976a999c0f05ce5efd2b8c.jpeg\" \/><\/section>\n<\/section>\n<\/section>\n<section style=\"display: inline-block; width: 50%; vertical-align: top;\">\n<section style=\"text-align: center; line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0; width: 100%;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-5d51fd8bbe3bb2cf91d9f98e56864f62.jpeg\" \/><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section style=\"text-align: center; font-size: 12px;\">\u6765\u6e90\uff1a\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b<\/section>\n<p>\u5de6\u53f3\u6ed1\u52a8\u67e5\u770b\u66f4\u591a\u699c\u5355<\/p>\n<section>\n<p style=\"text-wrap: wrap;\">\u5728\u670d\u88c5\u7c7b\u7d20\u6750\u5e7f\u544a\u4e2d\uff0c\u5c3d\u7ba1\u56fe\u7247\u4ecd\u5360\u4e3b\u5bfc\uff0c\u4f46\u89c6\u9891\u7c7b\u578b\u7d20\u6750\u75312022\u5e7421.3%\u7684\u5360\u6bd4\u63d0\u5347\u81f32023\u5e74\u768434.3%\u3002\u800c\u226415s\u7684\u89c6\u9891\u7d20\u6750\u5360\u6bd4\u5219\u4e0a\u53474.9%\uff0c\u6765\u52302023\u5e74\u768455.4%\u3002<\/p>\n<p style=\"text-wrap: wrap;\">\u5728\u5e7f\u544a\u5185\u5bb9\u4e0a\uff0c\u5168\u8eab\u642d\u914d\u3001\u591a\u6b3e\u7ec4\u56fe\u3001\u7a7f\u642d\u79cd\u8349\u548c\u597d\u5947\u9a71\u52a8\u7b49\u6210\u4e3a\u5236\u4f5c\u70ed\u95e8\u7d20\u6750\u7684\u91cd\u8981\u8d8b\u52bf\u3002<\/p>\n<\/section>\n<section style=\"line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-576eeac19c7e485987e0c11a090b2d6e.jpeg\" \/><\/section>\n<\/section>\n<section style=\"font-size: 12px;\">\n<p style=\"text-align: center; text-wrap: wrap;\">\u6765\u6e90\uff1a\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b<\/p>\n<\/section>\n<p style=\"text-wrap: wrap;\"><strong><span style=\"color: #ff5000;\">\u9886\u53d6\u62a5\u544a\u5168\u6587<\/span><\/strong>\uff0c\u67e5\u770b\u66f4\u591a\u5e02\u573a\u6d1e\u5bdf\u3002<\/p>\n<section style=\"font-size: 16px;\">\n<section style=\"text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0; width: 85%; height: auto;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-764aded30d08ee6895b568a7ca0cea66.png\" \/><\/section>\n<\/section>\n<p style=\"text-wrap: wrap;\">\n<\/section>\n<section>\n<p style=\"text-wrap: wrap;\">\u8fd1\u5e74\u6765\uff0c\u968f\u7740\u5973\u6027\u6d88\u8d39\u8005\u5bf9\u5ba1\u7f8e\u6807\u51c6\u591a\u5143\u5316\u7684\u63a5\u53d7\uff0c\u4ee5\u53ca\u5bf9\u201cBodyPositivity\u201d\uff08\u8eab\u4f53\u79ef\u6781\u4e3b\u4e49\uff09\u7684\u91cd\u89c6\uff0c\u793e\u5a92\u4e0a\u5bf9\u201c\u53cd\u8eab\u6750\u7126\u8651\u201d\u3001\u201c\u53cd\u5377\u5c3a\u7801\u201d\u7684\u58f0\u6d6a\u4e0d\u7edd\u4e8e\u8033\u3002\u4e00\u4e9b\u4e13\u6ce8\u4e8e\u7ec6\u5206\u54c1\u7c7b\u6216\u5355\u54c1\u5f00\u59cb\u9010\u6e10\u7206\u53d1\uff0c\u800c\u5851\u8eab\u8863\u4e5f\u6b63\u5728\u5176\u4e2d\u3002\u4ece GoogleTrends \u4e0a\u7684\u6570\u636e\u53ef\u4ee5\u770b\u51fa\uff0c\u201cShapewear\u201d\u57282020\u5e74\u641c\u7d22\u70ed\u5ea6\u6025\u5267\u4e0a\u5347\uff0c\u968f\u540e\u76842022\u5e74\u548c2023\u5e74\u8fbe\u5230\u9876\u5cf0\uff0c\u4e5f\u53ef\u4ee5\u76f4\u89c2\u53cd\u6620\u6d88\u8d39\u8005\u5bf9\u8fd9\u4e00\u54c1\u7c7b\u7684\u9700\u6c42\u4e0a\u5347\u3002<\/p>\n<p style=\"text-wrap: wrap;\">\u5982\u4eca\uff0c\u5851\u8eab\u8863\u6b63\u5728\u91cd\u65b0\u88ab\u5b9a\u4e49\u4e3a\u65f6\u5c1a\u5355\u54c1\u3002\u6d88\u8d39\u8005\u5728\u9009\u8d2d\u5851\u8eab\u8863\u4ea7\u54c1\u65f6\uff0c\u4f1a\u66f4\u52a0\u503e\u5411\u4e8e\u9002\u5408\u5c45\u5bb6\u5916\u51fa\u4e24\u79cd\u751f\u6d3b\u65b9\u5f0f\u7684\u591a\u529f\u80fd\u4ea7\u54c1\uff0c\u800c\u975e\u662f\u4f20\u7edf\u7684\u6536\u8170\u548c\u7d27\u8eab\u80f8\u8863\u3002<\/p>\n<\/section>\n<section style=\"line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-3fa362fb16773535020bdc357826bb3b.jpeg\" \/><\/section>\n<\/section>\n<section style=\"font-size: 12px;\">\n<p style=\"text-align: center; text-wrap: wrap;\">\u6765\u6e90\uff1a\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b<\/p>\n<\/section>\n<section>\n<p style=\"text-wrap: wrap;\">\u81ea2019\u5e74\u540e\uff0c\u5851\u8eab\u8863\u54c1\u724c\u5982\u96e8\u540e\u6625\u7b0b\u822c\u5192\u51fa\uff0c\u6709\u8bf8\u5982 SKIMS \u7684\u660e\u661f\u7206\u6b3e\u54c1\u724c\uff0c\u4e5f\u6709\u4e13\u6ce8\u4e8e\u505a\u4ea7\u54c1\u7684 Shapermint\u3001Shapellx \u7b49\u54c1\u724c\uff0c\u800c\u6210\u7acb\u4e8e2022\u5e74\u7684 Popilush \u5219\u662f\u8be5\u8d5b\u9053\u7684\u540e\u8d77\u4e4b\u79c0\u3002\u5c3d\u7ba1 Popilush \u54c1\u724c\u58f0\u91cf\u548c\u89c4\u6a21\u5e76\u4e0d\u5982\u524d\u51e0\u5bb6\uff0c\u4f46\u6210\u7acb\u81f3\u4eca,\u51ed\u501f\u5176\u5dee\u5f02\u5316\u7684\u4ea7\u54c1\u5b9a\u4f4d\u548c\u7cbe\u51c6\u7684\u8425\u9500\uff0c\u5728\u5851\u8eab\u8863\u8d5b\u9053\u5d2d\u9732\u5934\u89d2\uff0c\u83b7\u5f97\u4e0d\u5c11\u6d88\u8d39\u8005\u7684\u559c\u7231\u3002<\/p>\n<p style=\"text-wrap: wrap;\">\u636e SimilarWeb \u6570\u636e\uff0c\u76ee\u524d Popilush \u7684\u5b98\u7f51\u6708\u5747\u8bbf\u95ee\u91cf\u5df2\u8fbe\u523032\u4e07\uff0c\u8bbf\u95ee\u91cf\u5df2\u7ecf\u8d85\u8fc7 Shapellx\uff0c\u800c\u65e5\u8bbf\u95ee\u91cf\u5219\u662f Shapermint \u76841\/8\uff0c\u54c1\u724c\u6b63\u5728\u5feb\u901f\u6210\u957f\u3002<\/p>\n<\/section>\n<section style=\"line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-288fb0d2a3ff4ff9c97d84f1b73da491.jpeg\" \/><\/section>\n<\/section>\n<section style=\"font-size: 12px;\">\n<p style=\"text-align: center; text-wrap: wrap;\">\u6765\u6e90\uff1a\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b<\/p>\n<\/section>\n<p style=\"text-wrap: wrap;\">Popilush \u7684\u7406\u5ff5\u662f\u65e8\u5728\u7ed9\u5973\u6027\u63d0\u4f9b\u66f4\u65f6\u5c1a\u524d\u536b\u7684\u5851\u8eab\u8863\u54c1\u724c\uff0c\u5c55\u73b0\u4e0d\u540c\u8eab\u6750\u5973\u6027\u5bf9\u81ea\u8eab\u4f53\u6001\u7684\u81ea\u4fe1\u3002\u6b63\u56e0\u5982\u6b64\uff0cPopilush \u5728\u5c3a\u7801\u4e0a\u8986\u76d6\u4e86\u591a\u79cd\u5c3a\u5bf8\uff0c\u4eceS\u52304XL\uff0c\u9002\u5408\u4e0d\u540c\u8eab\u6750\u7684\u5973\u6027\u3002\u540c\u65f6\u5728\u4ea7\u54c1\u8bbe\u8ba1\u4e0a\uff0cPopilush \u6bd4\u4f20\u7edf\u5851\u8eab\u8863\u4ea7\u54c1\u66f4\u5f3a\u8c03\u65f6\u5c1a\u7279\u70b9\u3002<\/p>\n<p style=\"text-wrap: wrap;\">Popilush \u4e3b\u8981\u5206\u4e3a\u7ecf\u5178\u6b3e\u5f0f\u548c\u4e3b\u63a8\u6b3e\u5f0f\u4e24\u6761\u4ea7\u54c1\u7ebf\u3002\u5176\u4e2d\u7ecf\u5178\u6b3e\u4ee5\u4e0a\u534a\u8eab\u578b\u6216\u8005\u5168\u8eab\u578b\u7684\u5851\u8eab\u8863\u5355\u54c1\u4e3a\u4e3b\uff0c\u4ef7\u683c\u572840\u81f350\u7f8e\u5143\u533a\u95f4\u3002\u4e3b\u6253\u767e\u642d\u3001\u900f\u6c14\u3001\u9ad8\u5f39\u6027\u7b49\u7279\u70b9\u3002\u53e6\u4e00\u6761\u4ea7\u54c1\u7ebf\u5219\u662f\u4ee5\u5185\u7f6e\u5851\u8eab\u8863\u4e3a\u7279\u70b9\u7684\u7cfb\u5217\uff0c\u4e3b\u8981\u5305\u62ec\u8fde\u8863\u88d9\u3001\u76ae\u88d9\u7b49\u65f6\u5c1a\u5355\u54c1\uff0c\u4ef7\u683c\u572850\u81f370\u7f8e\u5143\u533a\u95f4\u3002\u8be5\u7cfb\u5217\u4e3b\u6253\u5916\u7a7f\u8f7b\u5851\u3001\u5177\u5907\u65f6\u5c1a\u611f\u7684\u540c\u65f6\u4e5f\u907f\u514d\u4e86\u90e8\u5206\u4eba\u5bf9\u4e8e\u201c\u5185\u8863\u5916\u7a7f\u201d\u7684\u5c34\u5c2c\u611f\u53d7\u3002\u8fd9\u4e5f\u662f Popilush \u4e0e\u5176\u5b83\u540c\u7c7b\u578b\u4ea7\u54c1\u62c9\u5f00\u5dee\u5f02\u5316\u7684\u70b9\u3002<\/p>\n<p style=\"text-wrap: wrap;\">\u76ee\u524d\uff0cPopilush \u901a\u8fc7\u72ec\u7acb\u7ad9\u548c\u4e9a\u9a6c\u900a\u53cc\u8f6e\u9a71\u52a8\uff0c\u5728\u54c1\u724c\u58f0\u91cf\u548c\u7206\u6b3e\u6253\u9020\u4e0a\u5df2\u7ecf\u5f62\u6210\u4e86\u4e00\u5957\u6709\u6548\u53ef\u884c\u7684\u7b56\u7565\u3002<\/p>\n<section style=\"line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-b6423cd512aaaa731cde552dd8fe6c27.jpeg\" \/><\/section>\n<\/section>\n<section style=\"font-size: 12px;\">\n<p style=\"text-align: center; text-wrap: wrap;\">\u6765\u6e90\uff1a\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b<\/p>\n<\/section>\n<section>\n<p style=\"text-wrap: wrap;\">Popilush \u5728\u6d41\u91cf\u83b7\u53d6\u4e0a\uff0c\u5efa\u7acb\u8d77\u4e86\u4ee5\u54c1\u724c\u72ec\u7acb\u7ad9\u4e3a\u6838\u5fc3\u7684\u6d41\u91cf\u673a\u5236\u3002\u4e3b\u8981\u5305\u542b\u793e\u5a92\u8425\u9500\uff08\u5b98\u65b9\u8d26\u53f7\u8fd0\u8425\uff0bKOL \u5408\u4f5c\uff09\u3001\u793e\u5a92\u5e7f\u544a\u4ee5\u53ca\u81ea\u7136\u641c\u7d22\u6d41\u91cf\u548c\u4ed8\u8d39\u641c\u7d22\u5e7f\u544a\u3002\u4ece <a href=\"https:\/\/goodsfox.com\/?utm_source=blog\">GoodsFox<\/a> \u76d1\u6d4b\u5230\u7684\u6570\u636e\u6765\u770b\uff0c\u793e\u5a92\u5e7f\u544a\u662f Popilush \u57282023\u5e74\u65b0\u62d3\u5c55\u7684\u6e20\u9053\uff0c\u5176\u4e2d\u5728 Meta \u7cfb\u5a92\u4f53\u6295\u653e\u6bd4\u91cd\u6700\u9ad8\u3002<\/p>\n<p style=\"text-wrap: wrap;\">\u800c\u7531\u4e8e\u4ea7\u54c1\u201c\u65f6\u5c1a\u201d\u7279\u6027\uff0c\u56e0\u6b64\u8fbe\u4eba\u5408\u4f5c\u662f Popilush \u6d41\u91cf\u7b56\u7565\u6700\u4e3a\u91cd\u8981\u7684\u4e00\u73af\u3002Popilush \u5728\u5b98\u7f51\u4e0a\u63a8\u51fa\u4e86\u201cInfluencerProgram\u201d\uff0c<strong>\u901a\u8fc7\u8fbe\u4eba\u4f20\u64ad\u52a0\u5185\u5bb9\u7206\u6b3e\u7684\u8425\u9500\u7b56\u7565<\/strong>\uff0c\u4e0d\u65ad\u8ba9\u54c1\u724c\u51fa\u5708\u3002<\/p>\n<\/section>\n<p style=\"text-wrap: wrap;\">\u5176\u4e2d\u7531 @chriena \u57282023\u5e743\u6708\u53d1\u5e03\u7684\u4e00\u67618\u79d2\u7684\u6362\u88c5\u89c6\u9891\uff0c\u83b7\u5f97\u4e86210\u4e07\u7684\u64ad\u653e\u91cf\u3002\u8be5\u6761\u89c6\u9891\u4ee5\u00a0 Popilush \u5851\u8eab\u8fde\u8863\u88d9\u6765\u642d\u914d3\u79cd\u4e0d\u540c\u98ce\u683c\u7684\u7a7f\u642d\uff0c\u589e\u52a0\u7528\u6237\u53c2\u4e0e\u611f\u7684\u540c\u65f6\u5c55\u793a\u4ea7\u54c1\u7684\u767e\u642d\u548c\u591a\u6837\u6027\u3002\u6b64\u5916\u8fd8\u6709\u7531\u5927\u7801\u535a\u4e3b @melanieangelese \u57282023\u5e744\u6708\u4efd\u53d1\u5e03\u7684\u4e00\u6761\u4ea7\u54c1\u8bd5\u7a7f\u89c6\u9891\u540c\u6837\u7206\u706b\uff0c\u83b7\u5f97\u4e86350\u4e07\u7684\u64ad\u653e\u91cf\u3002<\/p>\n<section style=\"line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-a77810183b4cb238cd36057eb43e45a6.jpeg\" \/><\/section>\n<\/section>\n<section style=\"font-size: 12px;\">\n<p style=\"text-align: center; text-wrap: wrap;\">\u6765\u6e90\uff1a\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b<\/p>\n<\/section>\n<section>\n<p style=\"text-wrap: wrap;\">\u5728\u5e7f\u544a\u6295\u653e\u4e0a\uff0cPopilush \u81ea2023\u5e743\u6708\u4efd\u5f00\u59cb\u6295\u653e\u5e7f\u544a\uff0c\u572812\u6708\u4efd\u8fbe\u5230\u6295\u653e\u9876\u5cf0\u3002\u5176\u4e2d\uff0c85.5%\u4e3a\u89c6\u9891\u7c7b\u578b\u5e7f\u544a\u3002\u89c6\u9891\u65f6\u957f\u4e0a\u770b\uff0c\u572816~30s\u548c31~60s\u7684\u89c6\u9891\u6700\u4e3a\u5e38\u7528\u3002<\/p>\n<p style=\"text-wrap: wrap;\">\u5728\u5e7f\u544a\u5185\u5bb9\u4e0a\uff0cPopilush \u7684\u70ed\u95e8\u7d20\u6750\u4e3b\u8981\u4f53\u73b0\u4e3a\u65f6\u5c1a\u7a7f\u642d\u3001\u4e0d\u540c\u7fa4\u4f53\u548c\u5b9e\u9645\u4f53\u9a8c\u4e09\u4e2a\u7279\u70b9\u3002<\/p>\n<\/section>\n<section style=\"line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-c0b5ceb3b6681440ba3a7911b4b75ff5.jpeg\" \/><\/section>\n<\/section>\n<section style=\"font-size: 12px;\">\n<p style=\"text-align: center; text-wrap: wrap;\">\u6765\u6e90\uff1a\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b<\/p>\n<\/section>\n<p style=\"text-wrap: wrap;\">\u7bc7\u5e45\u6709\u9650\uff0c<strong><span style=\"color: #ff5000;\">\u626b\u7801\u5e76\u56de\u590d\u201c23\u201d\u53ef\u9886\u53d6\u62a5\u544a\u5168\u6587<\/span><\/strong>\u3002<\/p>\n<section style=\"font-size: 16px;\">\n<section style=\"text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0;\">\n<section style=\"vertical-align: middle; display: inline-block; line-height: 0; width: 30%; height: auto; border: 3px solid #ff5000;\"><img decoding=\"async\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/01\/frc-cf768953974905c383c5a6af211d5957.png\" \/><\/section>\n<\/section>\n<\/section>\n<p style=\"text-wrap: wrap;\">\u4ee5\u4e0a\u4e3a\u300a\u6700\u65b0\u53d1\u5e03\uff012023\u5e74\u5168\u7403 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b<\/p>\n<section class=\"mp_profile_iframe_wrp\"><\/section>\n<section style=\"font-size: 12px;\">\n<p style=\"text-wrap: wrap;\">\u5173\u6ce8\u516c\u4f17\u53f7\uff0c\u6216\u7acb\u5373\u6ce8\u518c <a href=\"https:\/\/auth.youcloud.com\/register?app_id=goodspi&amp;utm_source=wechatofficial&amp;utm_medium=readmore&amp;utm_campaign=signup\" target=\"_blank\" rel=\"noopener\" data-linktype=\"2\">GoodsFox <\/a>\u4e86\u89e3\u66f4\u591a\u8de8\u5883\u7535\u5546\u60c5\u62a5\u3002<\/p>\n<\/section>\n<p style=\"display: none;\">\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u6570\u5b57\u5316\u6d6a\u6f6e\u4e0b\uff0c\u5546\u54c1\u7684\u6d41\u901a\u901f\u5ea6\u88ab\u7cbe\u51c6\u8ba1\u7b97\u5230\u79d2\uff0c\u800c\u6bcf\u5206\u949f\u5c31\u4f1a\u6709\u6210\u767e\u4e0a\u5343\u5546\u5bb6\u6d8c\u73b0\u3002\u8fd9\u4e0d\u5355\u662f\u573a\u6570\u5b57\u6e38\u620f\uff0c\u66f4\u662f\u4e00\u573a\u4e0e\u9700\u6c42\u3001\u5e02\u573a\u52a8\u6001\u548c\u6d88\u8d39\u8005\u504f\u597d\u7684\u8ffd\u9010\u7ade\u8d5b\u3002 \u56de\u987e2023\u5e74\u8d70\u52bf\uff0c\u7ecf\u6d4e\u4e0b\u884c\u3001\u533a\u57df\u52a8\u8361\u3001\u653f\u7b56\u98ce\u9669\u7b49\u4e0d\u7a33\u5b9a\u56e0\u7d20\u4ecd\u9ad8\u60ac\u5934\u4e0a\u3002\u9762\u5bf9\u65b0\u5f62\u52bf\uff0cDTC \u54c1\u724c\u5982\u4f55\u4fdd\u6301\u957f\u6548\u7eed\u822a\uff1f \u4e3a\u6b64\uff0cGoodsFox \u53d1\u5e03\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b\uff0c\u805a\u7126\u5168\u7403\u5e02\u573a\u3001DTC \u65b0\u54c1\u724c\u3001\u54c1\u7c7b\u5546\u54c1\u3001\u5e7f\u544a\u53ca\u5185\u5bb9\u8425\u9500\u4e0b\u8d8b\u52bf\u5206\u6790\u3002 \u4ee5\u4e0b\u662f\u62a5\u544a\u5185\u5bb9\u8282\u9009\uff0c\u5b8c\u6574\u62a5\u544a\u8bf7\u626b\u7801\u5e76\u56de\u590d\u201c23\u201d\u9886\u53d6\u3002 2023\u5e74\uff0c\u5168\u7403\u7ecf\u6d4e\u4e0b\u884c\u5f71\u54cd\u6301\u7eed\u3002\u6839\u636e\u8c03\u67e5\u6570\u636e\uff1a\u6709\u8d8580%\u7684\u4f01\u4e1a\u4e0d\u5f97\u4e0d\u8ba1\u5212\u901a\u8fc7\u6d88\u51cf\u5f00\u652f\u3001\u63d0\u9ad8\u5546\u54c1\u4ef7\u683c\u7b49\u884c\u4e3a\u6765\u5e94\u5bf9\u901a\u80c0\u5e26\u6765\u7684\u5f71\u54cd\u3002\u8fd9\u80a1\u9006\u98ce\u6240\u5e26\u6765\u7684\u9634\u973e\u5c06\u6210\u4e3a\u4f01\u4e1a\u53d1\u5c55\u751a\u81f3\u662f\u751f\u5b58\u6700\u5927\u7684\u8003\u9a8c\uff0c\u540c\u65f6\u4e5f\u5728\u5012\u903c\u4f01\u4e1a\u53bb\u8fdb\u884c\u8f6c\u578b\u548c\u8c03\u6574\uff0c\u5728\u65b0\u5e02\u573a\u3001\u65b0\u6d88\u8d39\u4e0b\u627e\u5230\u53d1\u5c55\u7684\u65b0\u652f\u70b9\u3002 \u53e6\u4e00\u65b9\u9762\uff0c\u5728\u7ecf\u53862022\u5e74\u6025\u5267\u4e0b\u6ed1\u540e\uff0c2023\u5e74\u5168\u7403\u7535\u5546\u589e\u901f\u9884\u671f\u5c06\u8fce\u6765\u7f13\u6162\u722c\u5761\u3002\u540c\u65f6\uff0c\u7ebf\u4e0b\u5b9e\u4f53\u96f6\u552e\u589e\u901f\u4e0b\u964d\uff0c\u672a\u6765\u589e\u901f\u5c06\u6bcf\u5e74\u843d\u540e\u4e8e\u7535\u5546\u589e\u901f\u7ea66%\u3002\u5c3d\u7ba1\u7535\u5546\u589e\u901f\u548c\u6574\u4f53\u96f6\u552e\u5dee\u8ddd\u7f29\u5c0f\uff0c\u4f46\u672a\u6765\u7ebf\u4e0a\u7535\u5546\u589e\u957f\u4ecd\u4f1a\u6709\u66f4\u9ad8\u7684\u589e\u91cf\u6f5c\u529b\u3002 \u6765\u6e90\uff1a\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b \u4ece\u51fa\u6d77\u5e02\u573a\u4e0a\u770b\uff0cB2C \u5356\u5bb6\u4e3b\u8981\u5448\u73b0\u4e24\u6781\u5206\u5316\u8d8b\u52bf\uff1a\u4e00\u90e8\u5206\u96c6\u4e2d\u5728\u6210\u719f\u7684\u6b27\u7f8e\u5e02\u573a\uff0c\u800c\u53e6\u4e00\u90e8\u5206\u5219\u7784\u51c6\u4e86\u6f5c\u529b\u5de8\u5927\u7684\u4e1c\u5357\u4e9a\u3001\u4e2d\u4e1c\u5e02\u573a\u3002\u5728\u8fd0\u4f5c\u6a21\u5f0f\u4e0a\uff0c\u9664\u4e86\u5356\u5bb6\u81ea\u8425\u5916\uff0c\u5168\u6258\u7ba1\u6210\u4e3a\u4eca\u5e74\u6405\u52a8\u5168\u7403\u7535\u5546\u683c\u5c40\u7684\u4e00\u80a1\u65b0\u52bf\u529b\u3002 2023\u5e74\u4ee5 Temu\u3001SHEIN\u3001TikTokShop \u4e3a\u9996\u7684\u51fa\u6d77\u5e73\u53f0\u7eb7\u7eb7\u62bc\u6ce8\u201c\u5168\u6258\u7ba1\u201d\u3002\u8fd9\u79cd\u5e73\u53f0\u63a5\u7ba1\u7684\u6a21\u5f0f\uff0c\u6210\u4e3a\u8bb8\u591a\u5de5\u8d38\u4ee5\u53ca\u4e2d\u5c0f B2C \u5356\u5bb6\u9a76\u5165\u6d77\u5916\u5e02\u573a\u7684\u201c\u5feb\u8f66\u9053\u201d\u3002 \u6765\u6e90\uff1a\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b \u56de\u987e B2C \u7535\u5546\u5356\u5bb6\u51fa\u6d77\u5386\u7a0b\uff1a\u4ece\u521d\u671f\u9636\u6bb5\u7684\u4f9d\u9760\u5236\u9020\u4e1a\u4f18\u52bf\u6253\u5165\u6d77\u5916\u5e02\u573a\uff0c\u5230\u4e2d\u671f\u7684\u8f6c\u578b\u805a\u7126\u4e8e\u7cbe\u54c1\u5316\u3001\u54c1\u724c\u5316\u7684\u7ecf\u8425\u7b56\u7565\uff0c\u5230\u5982\u4eca\u8fdb\u5165\u54c1\u724c\u7cbe\u8015\u9636\u6bb5\uff0c\u4e2d\u56fd\u5356\u5bb6\u7531\u6700\u521d\u7684\u6210\u672c\u4f18\u52bf\u8f6c\u578b\u4e3a\u66f4\u52a0\u6ce8\u91cd\u54c1\u724c\u4ef7\u503c\u548c\u7528\u6237\u4f53\u9a8c\uff0c \u201cBrand in China\u201d\u5728\u5168\u7403\u5e02\u573a\u7684\u7ade\u4e89\u529b\u4e5f\u5728\u4e0d\u65ad\u63d0\u5347\u3002 \u6765\u6e90\uff1a\u300a2023\u5e74 DTC \u72ec\u7acb\u7ad9\u54c1\u724c\u62a5\u544a\u300b \u51fa\u6d77\u7535\u5546\u7531 B2C \u8fdb\u5165 DTC \u7cbe\u8015\uff0c\u800c\u72ec\u7acb\u7ad9\u5219\u9010\u6e10\u6210\u4e3a DTC 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