{"id":564,"date":"2022-01-06T18:16:44","date_gmt":"2022-01-06T10:16:44","guid":{"rendered":"https:\/\/goodspi.com\/blog\/?p=564"},"modified":"2022-08-12T21:15:46","modified_gmt":"2022-08-12T13:15:46","slug":"2021%e5%b9%b4%e5%85%a8%e7%90%83%e7%94%b5%e5%95%86%e7%8b%ac%e7%ab%8b%e7%ab%99%e8%90%a5%e9%94%80%e6%8a%a5%e5%91%8a","status":"publish","type":"post","link":"https:\/\/adfox.ai\/blog\/zh\/2021%e5%b9%b4%e5%85%a8%e7%90%83%e7%94%b5%e5%95%86%e7%8b%ac%e7%ab%8b%e7%ab%99%e8%90%a5%e9%94%80%e6%8a%a5%e5%91%8a\/","title":{"rendered":"2021\u5e74\u5168\u7403\u7535\u5546\u72ec\u7acb\u7ad9\u8425\u9500\u62a5\u544a"},"content":{"rendered":"
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GoodSpy<\/a>\u53d1\u5e03\u300a2021\u5e74\u72ec\u7acb\u7ad9\u7535\u5546\u8425\u9500\u62a5\u544a\u300b\uff0c\u672c\u6b21\u62a5\u544a\u81ea2021\u5e741\u6708\u81f312\u6708GoodSpy\u6240\u8ffd\u8e2a\u5230\u7684\u5168\u740342\u4e2a\u5730\u533a\/\u56fd\u5bb6\u3001Facebook\u3001YouTube\u3001Pinterest\u3001TikTok\u7b4914\u5bb6\u5168\u7403\u6027\u79fb\u52a8\u5e7f\u544a\u5e73\u53f0\u300119\u5927\u5546\u54c1\u5206\u7c7b\u7684\u72ec\u7acb\u7ad9\uff08Shopify\uff09\u5e7f\u544a\u76d1\u6d4b\u6570\u636e\u4e0b\u63d0\u4f9b\u516d\u5927\u65b9\u9762\u76842021\u884c\u4e1a\u53c2\u4e0e\u548c\u5206\u6790\uff0c\u5305\u62ec\uff0c\u5168\u5e74\u7535\u5546<\/strong>\u5e7f\u544a\u6295\u653e\u8d8b\u52bf\u56de\u987e\u4e0e\u5206\u6790<\/strong>\u3001\u4e94\u5927\u70ed\u95e8\u5e02\u573a\u76d8\u70b9<\/strong>\uff08\u5317\u7f8e\u3001\u6b27\u6d32\u3001\u65e5\u97e9\u3001\u62c9\u7f8e\u3001\u4e1c\u5357\u4e9a\uff09\u3001\u7cbe\u9009\u54c1\u7c7b\u8425\u9500\u5206\u6790<\/strong>\u3001DTC\u51fa\u6d77\u6848\u4f8b\u89e3\u8bfb<\/strong>\u3001\u5e74\u5ea6\u5927\u4e8b\u4ef6<\/strong>\u3001\u884c\u4e1a\u89c2\u70b9\u9762\u9762\u89c2<\/strong>\u3002<\/p>\n

\u540c\u65f6\u9080\u8bf7\u4ebf\u90a6\u667a\u5e93<\/strong>\u3001\u767d\u9cb8\u51fa\u6d77<\/strong>\u3001\u730e\u8c79\u79fb\u52a8<\/strong>\u3001\u5929\u8bc6\u79d1\u6280<\/strong>\u3001\u897f\u54c1\u4e1c\u6765<\/strong>\u7b49\u5168\u7403\u7535\u5546\u884c\u4e1a\u5e73\u53f0\u65b9\u3001\u670d\u52a1\u5546\u7b49\u4ece\u4e0d\u540c\u89c6\u89d2\u5171\u540c\u63a2\u8ba8\u5168\u7403\u7535\u5546\u72ec\u7acb\u7ad9\u53d1\u5c55\u65b0\u8d8b\u52bf\uff0c\u5e2e\u52a9\u66f4\u591a\u5168\u7403\u7535\u5546\u4ece\u4e1a\u8005\u4e86\u89e3\u72ec\u7acb\u7ad9\u7535\u5546\u8425\u9500\u65b0\u8d8b\u52bf\u3002<\/p>\n<\/section>\n

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\u300a2021\u5e74\u72ec\u7acb\u7ad9\u7535\u5546\u8425\u9500\u62a5\u544a\u300b\u6982\u89c8<\/p>\n

\u5b8c\u6574\u7248\u767d\u76ae\u4e66\u5171\u8ba140+\u9875<\/p>\n<\/section>\n

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\u626b\u7801\u6dfb\u52a0\u5c0f\u52a9\u624b\u83b7\u53d6\u5b8c\u6574\u7248\u62a5\u544a<\/p>\n<\/section>\n

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01<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

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\u5168\u7403\u5e7f\u544a\u6295\u653e\u8d8b\u52bf<\/strong><\/p>\n<\/section>\n

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2021\u5168\u5e74\u72ec\u7acb\u7ad9\u5e7f\u544a\u6295\u653e\u91cf\u53ca\u63a8\u5e7f\u5546\u54c1\u91cf\u90fd\u5448\u4e0a\u5347\u8d8b\u52bf\uff0c\u9ad8\u5cf0\u51fa\u73b0\u57285\u30016\u6708\u548c8\u523012\u6708\uff0c\u4e3b\u8981\u539f\u56e0\u4e00\u662f5\u30016\u6708\u5317\u534a\u7403\u590f\u8d2d\u7269\u5b63\u7ebf\u4e0a\u6d88\u8d39\u6d3b\u8dc3\uff0c\u4e8c\u662f\u4e2d\u4e0b\u534a\u5e74\u7535\u5546\u8d2d\u7269\u8282\u65e5\u8f83\u591a\u4e14\u5bc6\u96c6\u3002\u4ece\u5730\u533a\u4e0a\u770b\uff0c\u7f8e\u56fd\u5e02\u573a\u4ecd\u662f\u201c\u4e00\u679d\u72ec\u79c0\u201d\uff0c\u5168\u5e74\u5e7f\u544a\u6295\u653e\u91cf\u9886\u5148\u7b2c\u4e8c\u540d2\u500d\u591a\u3002\u6b64\u5916\uff0c\u4e00\u4e9b\u65b0\u5174\u5e02\u573a\u4e5f\u5f00\u59cb\u53d7\u5230\u5356\u5bb6\u5173\u6ce8\uff0c\u5e7f\u544a\u6295\u653e\u4e5f\u9760\u524d\uff0c\u5982\u5df4\u897f\u3001\u65b0\u52a0\u5761\u7b49\u3002<\/p>\n

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\u6dfb\u52a0\u5c0f\u52a9\u624b\u83b7\u53d6\u5b8c\u6574\u7248\u62a5\u544a<\/p>\n

\u89e3\u9501\u5168\u5e74\u5e7f\u544a\u5a92\u4f53\u3001\u63a8\u5e7f\u54c1\u7c7b<\/strong>\u7b49\u5206\u6790<\/p>\n<\/section>\n

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02<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

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\u70ed\u95e8\u5e02\u573a\u5206\u6790<\/strong><\/p>\n<\/section>\n

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2021\u5e74\u72ec\u7acb\u7ad9\u70ed\u95e8\u5e02\u573a\u4e2d\uff0c\u5317\u7f8e\u548c\u6b27\u6d32\u76f8\u5bf9\u4e14\u4f53\u91cf\u8f83\u5927\u3002\u65e5\u97e9\u867d\u7136\u96f6\u552e\u53d1\u8fbe\uff0c\u4f46\u7ebf\u4e0a\u4ecd\u6709\u5f88\u5927\u53d1\u5c55\u7a7a\u95f4\u3002\u6b64\u5916\uff0c\u8fd1\u5e74\u7684\u65b0\u5174\u5e02\u573a\u62c9\u7f8e\u548c\u4e1c\u5357\u4e9a\u4e5f\u5907\u53d7\u5173\u6ce8\u3002\u4ece\u70ed\u63a8\u54c1\u7c7b\u6765\u770b\uff0c\u670d\u9970\u978b\u5c65\u3001\u5bb6\u5ead\u53a8\u623f\u548c\u7f8e\u5bb9\u62a4\u7406\u4e09\u7c7b\u6700\u53d7\u5e02\u573a\u6b22\u8fce\uff0c\u4f46\u6bcf\u4e2a\u5730\u533a\u5e02\u573a\u7684\u70ed\u63a8\u5355\u54c1\u4ecd\u6709\u8f83\u5927\u5dee\u5f02\u3002<\/p>\n

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\u6dfb\u52a0\u5c0f\u52a9\u624b\u83b7\u53d6\u5b8c\u6574\u7248\u62a5\u544a<\/p>\n

\u89e3\u9501\u65e5\u97e9\u3001\u62c9\u7f8e\u3001\u4e1c\u5357\u4e9a<\/strong>\u5e02\u573a\u5206\u6790<\/p>\n<\/section>\n

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03<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

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\u8425\u9500\u63a8\u5e7f\u5206\u6790<\/strong><\/p>\n<\/section>\n

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\u670d\u88c5\u65f6\u5c1a\u548c\u7f8e\u5986\u62a4\u7406\u54c1\u7c7b\u662f2021\u5e74\u72ec\u7acb\u7ad9\u70ed\u95e8\u54c1\u7c7b\u4e4b\u4e00\u3002\u76d8\u70b9\u5168\u5e74\u70ed\u63a8\u5355\u54c1\u53ef\u4ee5\u770b\u51fa\uff0c\u5973\u6027\u7528\u54c1\u63a8\u5e7f\u529b\u5ea6\u66f4\u5927\uff0c\u5168\u7403\u201c\u5979\u7ecf\u6d4e\u201d\u7684\u5d1b\u8d77\uff0c\u5973\u6027\u5bf9\u65b0\u54c1\u724c\u5173\u6ce8\u548c\u72ec\u7acb\u7ad9\u6d88\u8d39\u652f\u51fa\u9010\u5e74\u4e0a\u5347\uff0c\u4e0d\u5c11\u5356\u5bb6\u4e5f\u6293\u4f4f\u4e86\u8fd9\u70b9\u3002<\/p>\n<\/section>\n

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\u6dfb\u52a0\u5c0f\u52a9\u624b\u83b7\u53d6\u5b8c\u6574\u7248\u62a5\u544a<\/p>\n

\u89e3\u95013C\u5782\u76f4\u3001\u73a9\u5177\u7b49\u70ed\u95e8\u54c1\u7c7b<\/strong>\u5206\u6790<\/p>\n<\/section>\n

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04<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

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DTC\u72ec\u7acb\u7ad9\u51fa\u6d77\u6848\u4f8b<\/strong><\/p>\n<\/section>\n

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\n<\/section>\n

\n

\u8fd1\u4e24\u5e74\u662f\u54c1\u724c\u51fa\u6d77\u7684\u7a97\u53e3\u671f\uff0c\u53d7\u5168\u7403\u75ab\u60c5\u523a\u6fc0\u548c\u5168\u7403\u5e73\u53f0\u653f\u7b56\u6536\u7f29\u5f71\u54cd\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u5356\u5bb6\u5f00\u59cb\u8f6c\u578b\u5230\u73a9\u6cd5\u66f4\u591a\u3001\u6743\u9650\u81ea\u7531\u3001\u91cd\u89c6\u54c1\u724c\u6548\u5e94\u7684\u72ec\u7acb\u7ad9\u4e0a\u3002<\/p>\n

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\u626b\u7801\u6dfb\u52a0\u5c0f\u52a9\u624b\u83b7\u53d6\u5b8c\u6574\u7248\u62a5\u544a<\/p>\n

\u89e3\u9501\u66f4\u591a<\/strong>\u70ed\u95e8DTC\u51fa\u6d77\u6848\u4f8b<\/strong>\u5206\u6790<\/p>\n<\/section>\n

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05<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

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\u5e74\u5ea6\u5927\u4e8b\u4ef6<\/strong><\/p>\n<\/section>\n

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\u56de\u987e2021\u5e74\u5168\u7403\u5927\u4e8b\u4ef6\u4e2d\uff0c\u4e0d\u96be\u53d1\u73b0\uff0c\u72ec\u7acb\u7ad9\u53d1\u5c55\u52bf\u5934\u52a0\u5feb\uff0c\u4e0d\u4ec5Shopify\u6210\u500d\u589e\u957f\uff0c\u5176\u5b83\u5de8\u5934\u4e5f\u7eb7\u7eb7\u7784\u51c6\u8be5\u8d5b\u9053\u5e76\u5f00\u59cb\u5e03\u5c40\u3002<\/p>\n

\n<\/section>\n

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\u626b\u7801\u6dfb\u52a0\u5c0f\u52a9\u624b\u83b7\u53d6\u5b8c\u6574\u7248\u62a5\u544a<\/p>\n<\/section>\n

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06<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

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\u884c\u4e1a\u89c2\u70b9<\/strong><\/p>\n<\/section>\n

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\u672c\u6b21\u62a5\u544a\u8fd8\u9080\u8bf7\u4ebf\u90a6\u667a\u5e93\u3001\u767d\u9cb8\u51fa\u6d77\u3001\u730e\u8c79\u79fb\u52a8\u3001\u5929\u8bc6\u79d1\u6280\u3001\u897f\u54c1\u4e1c\u6765\u7b49\u5168\u7403\u7535\u5546\u884c\u4e1a\u5e73\u53f0\u65b9\u3001\u670d\u52a1\u5546\u7b49\u4ece\u4e0d\u540c\u89c6\u89d2\u5171\u540c\u63a2\u8ba8\u5168\u7403\u7535\u5546\u72ec\u7acb\u7ad9\u53d1\u5c55\u65b0\u8d8b\u52bf\uff0c\u5e2e\u52a9\u66f4\u591a\u5168\u7403\u7535\u5546\u4ece\u4e1a\u8005\u4e86\u89e3\u72ec\u7acb\u7ad9\u7535\u5546\u8425\u9500\u65b0\u8d8b\u52bf\u3002<\/span><\/p>\n<\/section>\n

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\u626b\u7801\u6dfb\u52a0\u5c0f\u52a9\u624b\u83b7\u53d6\u5b8c\u6574\u7248\u62a5\u544a<\/p>\n<\/section>\n

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\u4ee5\u4e0a\u4e3a\u300a2021\u5e74\u5168\u7403\u7535\u5546\u72ec\u7acb\u7ad9\u8425\u9500\u62a5\u544a\u300b\u90e8\u5206\u5185\u5bb9\u8282\u9009\uff0c\u66f4\u591a\u5185\u5bb9\u8bf7\u626b\u7801\u6dfb\u52a0\u5c0f\u52a9\u624b\u67e5\u770b\u5b8c\u6574\u7248\u767d\u76ae\u4e66\u3002<\/p>\n<\/section>\n

<\/section>\n
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\u5173\u6ce8\u516c\u4f17\u53f7\uff0c\u6216\u7acb\u5373\u6ce8\u518cGoodSpy<\/a>\u4e86\u89e3\u66f4\u591a\u5168\u7403\u7535\u5546\u6570\u636e\u3002<\/p>\n

\n<\/section>\n

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*\u4ee5\u4e0a\u76f8\u5173\u5e7f\u544a\u7d20\u6750\u7531GoodSpy<\/a>\u91c7\u96c6\u4e8e\u516c\u5f00\u4e4b\u4fe1\u606f\uff0c\u4ec5\u4e3a\u7814\u7a76\u5206\u6790\u6240\u7528\uff0c\u76f8\u5173\u7248\u6743\u5f52\u539f\u8457\u8005\u6240\u6709\u3002\u5185\u5bb9\u4ec5\u4f9b\u4e00\u822c\u6027\u53c2\u8003\uff0c\u4e0d\u5e94\u89c6\u4e3a\u9488\u5bf9\u7279\u5b9a\u4e8b\u52a1\u7684\u610f\u89c1\u6216\u4f9d\u636e\u3002<\/p>\n<\/section>\n

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\u2014\u63a8\u8350\u9605\u8bfb\u2014<\/strong><\/p>\n<\/section>\n

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