{"id":6616,"date":"2024-11-18T11:15:16","date_gmt":"2024-11-18T03:15:16","guid":{"rendered":"https:\/\/goodsfox.com\/blog\/?p=6616"},"modified":"2024-11-18T11:15:16","modified_gmt":"2024-11-18T03:15:16","slug":"black-friday-cyber-monday-advertising-trends","status":"publish","type":"post","link":"https:\/\/adfox.ai\/blog\/black-friday-cyber-monday-advertising-trends\/","title":{"rendered":"Black Friday &#038; Cyber Monday  E-Commerce Advertising Report: Who\u2019s Winning Big in E-commerce?"},"content":{"rendered":"<p>To help brands and sellers navigate, we\u2019ve analyzed key data to uncover trending products, marketing strategies, and global approaches. The result? The <span style=\"color: #ff4f00;\"><strong><a href=\"https:\/\/goodsfox.com\/?utm_source=blog\">GoodsFox<\/a> 2024 Black Friday and Cyber Monday Advertising E-Commerce Report<\/strong>.<\/span><\/p>\n<p>This article highlights essential insights from the report, shedding light on key opportunities this season.<\/p>\n<p><!--more--><\/p>\n<h2><strong>Which Industries and Strategies Are Leading?<\/strong><\/h2>\n<p>For newcomers to e-commerce, here\u2019s the current landscape:<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-6632\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/c529e3a8-a1ca-9474-671e-c97e1f12afdc.jpg\" alt=\"\" width=\"7680\" height=\"4320\" srcset=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/c529e3a8-a1ca-9474-671e-c97e1f12afdc.jpg 7680w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/c529e3a8-a1ca-9474-671e-c97e1f12afdc-300x169.jpg 300w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/c529e3a8-a1ca-9474-671e-c97e1f12afdc-1024x576.jpg 1024w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/c529e3a8-a1ca-9474-671e-c97e1f12afdc-768x432.jpg 768w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/c529e3a8-a1ca-9474-671e-c97e1f12afdc-1536x864.jpg 1536w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/c529e3a8-a1ca-9474-671e-c97e1f12afdc-512x288.jpg 512w\" sizes=\"(max-width: 7680px) 100vw, 7680px\" \/><\/p>\n<p>Beauty &amp; Personal Care, Apparel, and Health are the hottest categories for advertising. High-margin sectors like Jewelry and Sports &amp; Outdoor also stand out. Notably, tech-related industries, including consumer electronics, have enabled many emerging brands to achieve remarkable profitability.<\/p>\n<p>Each of these top categories exhibits distinct trends:<\/p>\n<ul>\n<li><strong>Beauty &amp; Personal Care<\/strong>: This category remains fiercely competitive, with new brands constantly emerging. Popular products cater to specific needs, offering solutions for slimming, deodorizing, or improving sleep. For example, brands like Botanix and Hairgrowthco target hair growth but differentiate themselves through product design, pricing, and features.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6624\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/115fa599-7685-a8e9-088d-dedfac859d7f.jpg\" alt=\"\" width=\"7680\" height=\"4320\" srcset=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/115fa599-7685-a8e9-088d-dedfac859d7f.jpg 7680w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/115fa599-7685-a8e9-088d-dedfac859d7f-300x169.jpg 300w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/115fa599-7685-a8e9-088d-dedfac859d7f-1024x576.jpg 1024w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/115fa599-7685-a8e9-088d-dedfac859d7f-768x432.jpg 768w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/115fa599-7685-a8e9-088d-dedfac859d7f-1536x864.jpg 1536w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/115fa599-7685-a8e9-088d-dedfac859d7f-512x288.jpg 512w\" sizes=\"(max-width: 7680px) 100vw, 7680px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Apparel<\/strong>: Rapid product cycles dominate this sector. Many brands focus on timeless basics and unisex styles. These staples meet constant demand, avoid falling out of fashion, and help reduce inventory costs.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6623\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/f22ae962-b95a-412a-c48b-10b08e1c4d7d.jpg\" alt=\"\" width=\"7680\" height=\"4320\" srcset=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/f22ae962-b95a-412a-c48b-10b08e1c4d7d.jpg 7680w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/f22ae962-b95a-412a-c48b-10b08e1c4d7d-300x169.jpg 300w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/f22ae962-b95a-412a-c48b-10b08e1c4d7d-1024x576.jpg 1024w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/f22ae962-b95a-412a-c48b-10b08e1c4d7d-768x432.jpg 768w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/f22ae962-b95a-412a-c48b-10b08e1c4d7d-1536x864.jpg 1536w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/f22ae962-b95a-412a-c48b-10b08e1c4d7d-512x288.jpg 512w\" sizes=\"(max-width: 7680px) 100vw, 7680px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Health Products<\/strong>: This category spans dietary supplements, medications, cosmetics, and tools. Health supplements make up 60% of trending products. Tech-enhanced health items, often free from stringent oral supplement regulations, are gaining popularity due to their flexibility and utility.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6622\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/0df77263-1038-2e47-5117-106ff62a0773.jpg\" alt=\"\" width=\"7680\" height=\"4320\" srcset=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/0df77263-1038-2e47-5117-106ff62a0773.jpg 7680w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/0df77263-1038-2e47-5117-106ff62a0773-300x169.jpg 300w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/0df77263-1038-2e47-5117-106ff62a0773-1024x576.jpg 1024w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/0df77263-1038-2e47-5117-106ff62a0773-768x432.jpg 768w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/0df77263-1038-2e47-5117-106ff62a0773-1536x864.jpg 1536w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/0df77263-1038-2e47-5117-106ff62a0773-512x288.jpg 512w\" sizes=\"(max-width: 7680px) 100vw, 7680px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Ad Formats and Platforms<\/strong><\/h3>\n<p>Despite TikTok and YouTube gaining ground, image-based ads still lead in engagement. According to Emplifi, posts featuring product images generate 30% more interactions.<br \/>\nTwo primary types dominate:<\/p>\n<ol>\n<li><strong>Discount-focused visuals<\/strong> showing price reductions upfront.<\/li>\n<li><strong>Feature-oriented images<\/strong> emphasizing product benefits before introducing discounts.<\/li>\n<\/ol>\n<p>SEO-optimized captions often rely on keyword stuffing rather than fluid narratives.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6631\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/72a59ef8-254f-a53d-b627-9ae562da10a0.jpg\" alt=\"\" width=\"7680\" height=\"4320\" srcset=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/72a59ef8-254f-a53d-b627-9ae562da10a0.jpg 7680w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/72a59ef8-254f-a53d-b627-9ae562da10a0-300x169.jpg 300w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/72a59ef8-254f-a53d-b627-9ae562da10a0-1024x576.jpg 1024w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/72a59ef8-254f-a53d-b627-9ae562da10a0-768x432.jpg 768w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/72a59ef8-254f-a53d-b627-9ae562da10a0-1536x864.jpg 1536w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/72a59ef8-254f-a53d-b627-9ae562da10a0-512x288.jpg 512w\" sizes=\"(max-width: 7680px) 100vw, 7680px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>What Makes Top Brands Stand Out?<\/strong><\/h3>\n<p>Common traits of high-performing brands include:<\/p>\n<ul>\n<li>Focus on specific lifestyles and emotional value.<\/li>\n<li>Higher price points than competitors.<\/li>\n<\/ul>\n<p>During Black Friday, consumer motives revolve around self-care and gift shopping. According to impact.com, 77% of shoppers plan to buy for family, prioritizing loved ones over themselves.<\/p>\n<p>GoodsFox data shows that the top 10 independent stores focus on family-oriented products. Examples include baby brand <strong>Luksus BABY<\/strong>, personalized gifts from <strong>MAKEZBRIGHT<\/strong>, and home decor by <strong>Pawfect House<\/strong>.<\/p>\n<p>Luxury design-driven brands also perform well, like Lithuania-based <strong>BURGA<\/strong>, selling phone cases priced at $35\u2013$65 with a premium, artistic touch.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6630\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/6104affd-cdab-10ca-b80f-e1fe84ce2119.jpg\" alt=\"\" width=\"7680\" height=\"4320\" srcset=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/6104affd-cdab-10ca-b80f-e1fe84ce2119.jpg 7680w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/6104affd-cdab-10ca-b80f-e1fe84ce2119-300x169.jpg 300w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/6104affd-cdab-10ca-b80f-e1fe84ce2119-1024x576.jpg 1024w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/6104affd-cdab-10ca-b80f-e1fe84ce2119-768x432.jpg 768w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/6104affd-cdab-10ca-b80f-e1fe84ce2119-1536x864.jpg 1536w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/6104affd-cdab-10ca-b80f-e1fe84ce2119-512x288.jpg 512w\" sizes=\"(max-width: 7680px) 100vw, 7680px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Spotlight on Chinese Brands<\/strong><\/h3>\n<p>Yoga pants are the most popular category among Chinese sellers during Black Friday. In the GoodsFox Chinese brand rankings, six out of the top 10 apparel brands sell yoga pants, targeting the U.S. and Canadian markets. These brands cover all price points:<\/p>\n<ul>\n<li>High-end: <strong>Fanka<\/strong> ($90).<\/li>\n<li>Affordable: <strong>HALARA<\/strong> ($30).<\/li>\n<li>Mid-range: <strong>WISKII<\/strong> and <strong>ZASUWA<\/strong>.<\/li>\n<\/ul>\n<p>This reflects both market segmentation and the universal appeal of yoga pants. ZASUWA leans into bold, sensual designs, while Fanka highlights body-shaping features.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6629\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/c3869f39-708e-c8cd-f927-5d90c4d6eb4b.jpg\" alt=\"\" width=\"7680\" height=\"4320\" srcset=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/c3869f39-708e-c8cd-f927-5d90c4d6eb4b.jpg 7680w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/c3869f39-708e-c8cd-f927-5d90c4d6eb4b-300x169.jpg 300w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/c3869f39-708e-c8cd-f927-5d90c4d6eb4b-1024x576.jpg 1024w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/c3869f39-708e-c8cd-f927-5d90c4d6eb4b-768x432.jpg 768w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/c3869f39-708e-c8cd-f927-5d90c4d6eb4b-1536x864.jpg 1536w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/c3869f39-708e-c8cd-f927-5d90c4d6eb4b-512x288.jpg 512w\" sizes=\"(max-width: 7680px) 100vw, 7680px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Halara: A Rising Star<\/strong><\/h2>\n<p>Halara made waves with affordable yoga pants, focusing on single-category dominance. This strategy brings inventory challenges during seasonal shifts, especially for summer sweat-wicking products in colder months.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6636\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/8710dbf5-9e55-83f5-5824-d71e40d511a7-1.jpg\" alt=\"\" width=\"7680\" height=\"4320\" srcset=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/8710dbf5-9e55-83f5-5824-d71e40d511a7-1.jpg 7680w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/8710dbf5-9e55-83f5-5824-d71e40d511a7-1-300x169.jpg 300w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/8710dbf5-9e55-83f5-5824-d71e40d511a7-1-1024x576.jpg 1024w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/8710dbf5-9e55-83f5-5824-d71e40d511a7-1-768x432.jpg 768w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/8710dbf5-9e55-83f5-5824-d71e40d511a7-1-1536x864.jpg 1536w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/8710dbf5-9e55-83f5-5824-d71e40d511a7-1-512x288.jpg 512w\" sizes=\"(max-width: 7680px) 100vw, 7680px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>For Black Friday, Halara\u2019s campaigns emphasize versatility and clearance, with the tagline <strong>\u201cComfy &amp; stylish for any occasion.\u201d<\/strong> This narrative ties affordability to freedom of choice, resonating with Western consumers who wear yoga pants daily.<\/p>\n<p>Halara\u2019s ads leverage techniques like exaggerated demonstrations, emotional appeals, and before-and-after comparisons\u2014similar to TikTok trends for yoga pants in China.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6615\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/99442ec4-a7ea-7065-3abe-0fd41bc919cc.jpg\" alt=\"\" width=\"1728\" height=\"1024\" srcset=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/99442ec4-a7ea-7065-3abe-0fd41bc919cc.jpg 1728w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/99442ec4-a7ea-7065-3abe-0fd41bc919cc-300x178.jpg 300w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/99442ec4-a7ea-7065-3abe-0fd41bc919cc-1024x607.jpg 1024w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/99442ec4-a7ea-7065-3abe-0fd41bc919cc-768x455.jpg 768w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/99442ec4-a7ea-7065-3abe-0fd41bc919cc-1536x910.jpg 1536w\" sizes=\"(max-width: 1728px) 100vw, 1728px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6637\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/8120715e-395e-32a3-5f69-f6d0f43b5488-1.jpg\" alt=\"\" width=\"7680\" height=\"4320\" srcset=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/8120715e-395e-32a3-5f69-f6d0f43b5488-1.jpg 7680w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/8120715e-395e-32a3-5f69-f6d0f43b5488-1-300x169.jpg 300w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/8120715e-395e-32a3-5f69-f6d0f43b5488-1-1024x576.jpg 1024w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/8120715e-395e-32a3-5f69-f6d0f43b5488-1-768x432.jpg 768w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/8120715e-395e-32a3-5f69-f6d0f43b5488-1-1536x864.jpg 1536w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/8120715e-395e-32a3-5f69-f6d0f43b5488-1-512x288.jpg 512w\" sizes=\"(max-width: 7680px) 100vw, 7680px\" \/><\/p>\n<p>&nbsp;<\/p>\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"9043931e-f654-450a-9c56-923646c9dd7b\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<h4>Another noteworthy brand case\u2014check out the image for details.<\/h4>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6638\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/a4321420-d86e-50cc-f61c-5c549e3f72b3-1.jpg\" alt=\"\" width=\"7680\" height=\"4320\" srcset=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/a4321420-d86e-50cc-f61c-5c549e3f72b3-1.jpg 7680w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/a4321420-d86e-50cc-f61c-5c549e3f72b3-1-300x169.jpg 300w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/a4321420-d86e-50cc-f61c-5c549e3f72b3-1-1024x576.jpg 1024w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/a4321420-d86e-50cc-f61c-5c549e3f72b3-1-768x432.jpg 768w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/a4321420-d86e-50cc-f61c-5c549e3f72b3-1-1536x864.jpg 1536w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/a4321420-d86e-50cc-f61c-5c549e3f72b3-1-512x288.jpg 512w\" sizes=\"(max-width: 7680px) 100vw, 7680px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6639\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/ee37225a-c75f-0b57-bda6-c5219c143004-1.jpg\" alt=\"\" width=\"7680\" height=\"4320\" srcset=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/ee37225a-c75f-0b57-bda6-c5219c143004-1.jpg 7680w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/ee37225a-c75f-0b57-bda6-c5219c143004-1-300x169.jpg 300w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/ee37225a-c75f-0b57-bda6-c5219c143004-1-1024x576.jpg 1024w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/ee37225a-c75f-0b57-bda6-c5219c143004-1-768x432.jpg 768w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/ee37225a-c75f-0b57-bda6-c5219c143004-1-1536x864.jpg 1536w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/ee37225a-c75f-0b57-bda6-c5219c143004-1-512x288.jpg 512w\" sizes=\"(max-width: 7680px) 100vw, 7680px\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h2><strong>TikTok Trends<\/strong><\/h2>\n<p>TikTok Shop\u2019s 2024 Black Friday promotions run from November 14 to December 2. GoodsFox data reveals Beauty &amp; Personal Care and Apparel dominate ad spend on TikTok Shop.<\/p>\n<p>Young users on TikTok make quick buying decisions, favoring short videos for their flexibility and high-frequency updates.<\/p>\n<p>During the pre-sale period, ad volume in Indonesia, Vietnam, and Thailand led globally, showcasing Southeast Asia\u2019s potential. However, the region\u2019s hot-selling products are low-priced, requiring higher ad efficiency to optimize ROI.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6628\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/5abb457e-1b50-a87b-9423-3a189f11fa54.jpg\" alt=\"\" width=\"7680\" height=\"4320\" srcset=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/5abb457e-1b50-a87b-9423-3a189f11fa54.jpg 7680w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/5abb457e-1b50-a87b-9423-3a189f11fa54-300x169.jpg 300w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/5abb457e-1b50-a87b-9423-3a189f11fa54-1024x576.jpg 1024w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/5abb457e-1b50-a87b-9423-3a189f11fa54-768x432.jpg 768w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/5abb457e-1b50-a87b-9423-3a189f11fa54-1536x864.jpg 1536w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/5abb457e-1b50-a87b-9423-3a189f11fa54-512x288.jpg 512w\" sizes=\"(max-width: 7680px) 100vw, 7680px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6627\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/d3a3e90e-1593-fbf7-0ccc-6d6dbd79eb81.jpg\" alt=\"\" width=\"7680\" height=\"4320\" srcset=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/d3a3e90e-1593-fbf7-0ccc-6d6dbd79eb81.jpg 7680w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/d3a3e90e-1593-fbf7-0ccc-6d6dbd79eb81-300x169.jpg 300w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/d3a3e90e-1593-fbf7-0ccc-6d6dbd79eb81-1024x576.jpg 1024w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/d3a3e90e-1593-fbf7-0ccc-6d6dbd79eb81-768x432.jpg 768w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/d3a3e90e-1593-fbf7-0ccc-6d6dbd79eb81-1536x864.jpg 1536w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/d3a3e90e-1593-fbf7-0ccc-6d6dbd79eb81-512x288.jpg 512w\" sizes=\"(max-width: 7680px) 100vw, 7680px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6626\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/14ce3bca-0a70-39a6-8f5d-c7def19ddb17.jpg\" alt=\"\" width=\"7680\" height=\"4320\" srcset=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/14ce3bca-0a70-39a6-8f5d-c7def19ddb17.jpg 7680w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/14ce3bca-0a70-39a6-8f5d-c7def19ddb17-300x169.jpg 300w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/14ce3bca-0a70-39a6-8f5d-c7def19ddb17-1024x576.jpg 1024w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/14ce3bca-0a70-39a6-8f5d-c7def19ddb17-768x432.jpg 768w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/14ce3bca-0a70-39a6-8f5d-c7def19ddb17-1536x864.jpg 1536w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2024\/11\/14ce3bca-0a70-39a6-8f5d-c7def19ddb17-512x288.jpg 512w\" sizes=\"(max-width: 7680px) 100vw, 7680px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><em>Join our <a href=\"https:\/\/discord.gg\/ajeveVfYg3\" target=\"_blank\" rel=\"nofollow noopener\">Discord community<\/a>\u00a0to connect with fellow TikTok and DTC brands for insights and discussions!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To help brands and sellers navigate, we\u2019ve analyzed key data to uncover trending products, marketing strategies, and global approaches. The result? The GoodsFox 2024 Black Friday and Cyber Monday Advertising E-Commerce Report. This article highlights essential insights from the report, shedding light on key opportunities this season.<\/p>\n","protected":false},"author":21,"featured_media":6635,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[282,172,176,252,178,182,218,262],"tags":[242,601,603,208,212,266],"class_list":["post-6616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-spy","category-brand-analysis","category-marketing-analysis","category-product-promotion-tips","category-find-winning-products","category-white-paper-report","category-tiktok-ads","category-trending-products","tag-ad-spy-tools","tag-black-friday","tag-cyber-monday","tag-find-winning-products","tag-marketing-strategies","tag-trending-products"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Black Friday &amp; Cyber Monday E-Commerce Advertising Report: Who\u2019s Winning Big in E-commerce? 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