{"id":7685,"date":"2025-04-14T21:44:47","date_gmt":"2025-04-14T13:44:47","guid":{"rendered":"https:\/\/goodsfox.com\/blog\/?p=7685"},"modified":"2025-04-14T11:16:33","modified_gmt":"2025-04-14T03:16:33","slug":"goodsfox-dtc-trends","status":"publish","type":"post","link":"https:\/\/adfox.ai\/blog\/goodsfox-dtc-trends\/","title":{"rendered":"Color-Changing Foundation Goes Viral Overseas!"},"content":{"rendered":"<p><strong>2025.4.14\u00a0 <a href=\"https:\/\/goodsfox.com\/?utm_source=blog\">GoodsFox<\/a> Daily E-commerce News: Color-Changing Foundation Goes Viral Overseas! Women Aged 25-44 Drive Sales<br \/>\n<\/strong><\/p>\n<ul>\n<li>Color-Changing Foundation Goes Viral Overseas! Women Aged 25-44 Drive Sales<\/li>\n<li>Trump Warns: If Talks Fail, &#8220;Reciprocal Tariffs&#8221; Will Return to High Levels<\/li>\n<li>BeReal Launches Ads in U.S. to Compete with TikTok<\/li>\n<li>Breaking: Amazon Chinese Sellers Unable to Ship!<\/li>\n<li>Sources: Shein Wins UK Approval for London IPO, Awaits China\u2019s Nod<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>1. Color-Changing Foundation Goes Viral Overseas! Women Aged 25-44 Drive Sales<\/h4>\n<div>\n<p><a href=\"https:\/\/goodsfox.com\/?utm_source=blog\">GoodsFox<\/a> data reveals that Meroda Cosmetics\u2019 &#8220;color-changing foundation&#8221; is surging in popularity overseas. Over the past 30 days, ad creatives reached nearly 1,200, up 41% from the previous period. The core audience is women aged 25-44, with 31.91% aged 25-34 and 35.27% aged 35-44.<\/p>\n<p>This foundation tackles two common issues: tricky shade selection and poor staying power. It adjusts to skin moisture and pH, matching various tones and types without trial and error. Its color-shifting base ensures lasting coverage, even with sweat or oil. This innovation meets the demand for efficient, natural makeup, fueling its rise in Europe and Southeast Asia.<\/p>\n<\/div>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-7686\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2025\/04\/73f26c8b-f9dd-08cb-cf92-ad2de1a7f086.png\" alt=\"\" width=\"3840\" height=\"1907\" srcset=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2025\/04\/73f26c8b-f9dd-08cb-cf92-ad2de1a7f086.png 3840w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2025\/04\/73f26c8b-f9dd-08cb-cf92-ad2de1a7f086-300x149.png 300w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2025\/04\/73f26c8b-f9dd-08cb-cf92-ad2de1a7f086-1024x509.png 1024w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2025\/04\/73f26c8b-f9dd-08cb-cf92-ad2de1a7f086-768x381.png 768w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2025\/04\/73f26c8b-f9dd-08cb-cf92-ad2de1a7f086-1536x763.png 1536w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2025\/04\/73f26c8b-f9dd-08cb-cf92-ad2de1a7f086-2048x1017.png 2048w\" sizes=\"(max-width: 3840px) 100vw, 3840px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt;\"><span style=\"color: #999999;\">Source: \u00a0<\/span><a href=\"https:\/\/goodsfox.com\/?utm_source=blog\">GoodsFox<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>2. Trump Warns: If Talks Fail, &#8220;Reciprocal Tariffs&#8221; Will Return to High Levels<br \/>\n<\/strong><\/h4>\n<p>On Wednesday, President Trump announced a pause on some &#8220;reciprocal tariffs,&#8221; triggering a historic stock market surge. Just a day later, he warned that failure to secure agreements could end the 90-day suspension. &#8220;If we can\u2019t get the deal we expect, need, or that benefits both sides, we\u2019ll revert,&#8221; he told reporters at a Thursday cabinet meeting. When pressed on progress with the first country, Trump said talks were &#8220;very close&#8221; but named no specific nation.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>3. BeReal Launches Ads in U.S. to Compete with TikTok<\/strong><\/h4>\n<p>With TikTok\u2019s U.S. fate uncertain, BeReal\u2014dubbed the &#8220;anti-Instagram&#8221;\u2014launched ads in the U.S. after five years. In 2022, it drew millions of Gen Z users but struggled to profit. A year ago, it sold to French publisher Voodoo for \u20ac500 million. Voodoo rolled out ads with over 200 brands, though early tests faced user backlash. Downloads fell 55% in H1 2024, and monthly active users dropped from over 70 million to below 23 million.<\/p>\n<p>Recently, BeReal hired ex-TikTok and Walmart Connect ad executive Ben Moore. Over six months, it tested ads with Nike and Amazon. Moore says BeReal is set to expand its ad offerings, integrating in-feed ads and exclusive placements for brands wary of TikTok\u2019s challenges.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>4. Breaking: Amazon Chinese Sellers Unable to Ship!<\/strong><\/h4>\n<p>On April 11, Trump\u2019s tariff policies shook cross-border e-commerce, hitting Chinese Amazon sellers hard. U.S. tariffs on Chinese goods reached 145%, sharply raising costs. Since April 9, shipments not yet offshore must follow new rates\u2014each 10% tariff hike adds $0.6\/kg. Even pre-paid shipments face extra fees.<\/p>\n<p>To avoid losses, many sellers are abandoning goods mid-transit, leaving them with shipping firms. Compounding the issue, Amazon\u2019s shipping system crashed, blocking new shipments for over 50,000 Chinese sellers. Amazon HQ ordered the halt due to a spike in requests. Affected sellers must wait until April 25 to resume shipping.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>5. Sources: Shein Wins UK Approval for London IPO, Awaits China\u2019s Nod<\/strong><\/h4>\n<p>Two insiders say fast-fashion giant Shein has gained approval from the UK\u2019s Financial Conduct Authority (FCA) for a London IPO. Shein secretly filed with the FCA in early June, shifting from a stalled New York plan due to U.S. legislative resistance.<\/p>\n<p>Though cleared by the FCA, Shein still needs approval from China\u2019s Securities Regulatory Commission (CSRC). Once both regulators greenlight the move, Shein will confirm its London Stock Exchange listing, launching a four-week roadshow and pricing process.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/goodsfox-helper-365450282\/\">https:\/\/www.linkedin.com\/in\/goodsfox-helper-365450282\/<\/a><\/p>\n<p><!--more--><\/p>\n<h3>MORE\uff1a<\/h3>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><a class=\"row-title\" href=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-admin\/post.php?post=7191&amp;action=edit\" aria-label=\"\u300cUS Duty-Free Policy Reinstated; Cross-Border Logistics Cancel Price Hikes!\u300d\uff08\u7f16\u8f91\uff09\">US Duty-Free Policy Reinstated; Cross-Border Logistics Cancel Price Hikes!<\/a><\/li>\n<li>\n<p class=\"title\"><a href=\"https:\/\/goodsfox.com\/blog\/home-living-brand-site-ads-analysis-ad-strategies-for-2025\/\">Home and Living Brand Site Ads Analysis-Ad Strategies for 2025<\/a><\/p>\n<\/li>\n<li>\n<p class=\"title\"><a href=\"https:\/\/goodsfox.com\/blog\/top-5-home-appliance-brands-ads-analysis\/\">Top 5 Home Appliance Brands Ads Analysis<\/a><\/p>\n<\/li>\n<li>\n<p class=\"title\"><a href=\"https:\/\/goodsfox.com\/blog\/top-5-healthcare-brands-site-ads-analysis\/\">Top 5 Healthcare Brands Site Ads Analysis<\/a><\/p>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<ol>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>2025.4.14\u00a0 GoodsFox Daily E-commerce News: Color-Changing Foundation Goes Viral Overseas! Women Aged 25-44 Drive Sales Color-Changing Foundation Goes Viral Overseas! Women Aged 25-44 Drive Sales Trump Warns: If Talks Fail, &#8220;Reciprocal Tariffs&#8221; Will Return to High Levels BeReal Launches Ads in U.S. to Compete with TikTok Breaking: Amazon Chinese Sellers Unable to Ship! Sources: Shein [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":7687,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174,390,178],"tags":[454,270,989,711,595,544,208,198,358,991,993,971,987],"class_list":["post-7685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-skills","category-daily-e-commerce-news","category-find-winning-products","tag-ad-creatives","tag-advertising-products","tag-cosmetics-trends","tag-dtc","tag-dtc-brand","tag-e-commerce-en","tag-find-winning-products","tag-goodsfox","tag-shein-en","tag-social-media-ads","tag-supply-chain-crises","tag-tariffs","tag-trade-negotiations"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DTC Trends | Color-Changing Foundation Goes Viral Overseas!<\/title>\n<meta name=\"description\" content=\"DTC Trends | Color-changing foundation trends, Trump\u2019s tariff threats, BeReal\u2019s U.S. ads, Amazon China shipping crisis; 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