{"id":7942,"date":"2025-05-07T11:12:57","date_gmt":"2025-05-07T03:12:57","guid":{"rendered":"https:\/\/goodsfox.com\/blog\/?p=7942"},"modified":"2025-05-07T11:12:57","modified_gmt":"2025-05-07T03:12:57","slug":"shein-temu-accelerate-european-expansion-amid-u-s-tariff-shifts","status":"publish","type":"post","link":"https:\/\/adfox.ai\/blog\/shein-temu-accelerate-european-expansion-amid-u-s-tariff-shifts\/","title":{"rendered":"SHEIN &#038; Temu Accelerate European Expansion Amid U.S. Tariff Shifts"},"content":{"rendered":"<p><strong>2025.5.7\u00a0 <a href=\"https:\/\/goodsfox.com\/?utm_source=blog\">GoodsFox<\/a> Daily E-commerce News: SHEIN &amp; Temu Accelerate European Expansion Amid U.S. Tariff Shifts<br \/>\n<\/strong><\/p>\n<ul>\n<li>Hashstash\u2019s Modular Storage Dominates TikTok-Driven Home Organization Trend<\/li>\n<li>Temu Halts China-to-U.S. Direct Shipments, Shifts to Local Fulfillment<\/li>\n<li>Amazon\u2019s Buy Shipping Program Slashes Logistics Costs<\/li>\n<li>Shopee Malaysia Adjusts SPayLater Fees Amid BNPL Competition<\/li>\n<li>SHEIN &amp; Temu Accelerate European Expansion Amid U.S. Tariff Shifts<\/li>\n<\/ul>\n<hr \/>\n<h4><\/h4>\n<h4>1. Temu Halts China-to-U.S. Direct Shipments, Shifts to Local Fulfillment<\/h4>\n<div>\n<div class=\"auto-hide-last-sibling-br paragraph-qzbcQC paragraph-element br-paragraph-space\">\n<div class=\"auto-hide-last-sibling-br paragraph-qzbcQC paragraph-element br-paragraph-space\">\n<div class=\"auto-hide-last-sibling-br paragraph-qzbcQC paragraph-element br-paragraph-space\">U.S. brand\u00a0<strong>Hashstash<\/strong>\u00a0is capitalizing on TikTok\u2019s\u00a0<strong>#HomeOrganization<\/strong>\u00a0craze (70B+ views) with its\u00a0<strong>modular magnetic storage systems<\/strong>. Priced at\u00a0<strong>$89\u2013$150<\/strong>, the products offer\u00a0<strong>35% repeat purchases<\/strong>\u00a0through accessory bundles and B2B customization (e.g., logo printing). Key tactics include:<\/div>\n<p><br class=\"container-eLPxqH wrapper-wt12I4 undefined\" \/><\/p>\n<ul class=\"auto-hide-last-sibling-br\">\n<li><strong>UGC-Driven Content<\/strong>: Partnering with influencers to showcase &#8220;before\/after&#8221; storage transformations.<\/li>\n<li><strong>Local Warehousing<\/strong>: 48-hour delivery via U.S.\/EU warehouses to reduce shipping times and tariffs.<\/li>\n<li><strong>B2B Expansion<\/strong>: Offering tiered discounts for bulk orders (e.g.,\u00a0<strong>10% off for 50+ units<\/strong>).<\/li>\n<\/ul>\n<p><br class=\"container-eLPxqH wrapper-wt12I4 undefined\" \/><\/p>\n<div class=\"auto-hide-last-sibling-br paragraph-qzbcQC paragraph-element br-paragraph-space\"><strong>Opportunity for Sellers<\/strong>: Leverage TikTok\u2019s &#8220;shelfie&#8221; trend by creating educational content around space optimization, and explore collaborations with interior design influencers.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-7943\" src=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2025\/05\/ce1f5e4d-24c0-5163-d93c-aacece2d7383.png\" alt=\"\" width=\"1874\" height=\"919\" srcset=\"https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2025\/05\/ce1f5e4d-24c0-5163-d93c-aacece2d7383.png 1874w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2025\/05\/ce1f5e4d-24c0-5163-d93c-aacece2d7383-300x147.png 300w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2025\/05\/ce1f5e4d-24c0-5163-d93c-aacece2d7383-1024x502.png 1024w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2025\/05\/ce1f5e4d-24c0-5163-d93c-aacece2d7383-768x377.png 768w, https:\/\/goodspi-wordpress.umlife.com\/blog\/wp-content\/uploads\/2025\/05\/ce1f5e4d-24c0-5163-d93c-aacece2d7383-1536x753.png 1536w\" sizes=\"(max-width: 1874px) 100vw, 1874px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt;\"><span style=\"color: #999999;\">Source: \u00a0<\/span><a href=\"https:\/\/goodsfox.com\/?utm_source=blog\">GoodsFox<\/a><\/span><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4><strong>2. Temu Halts China-to-U.S. Direct Shipments, Shifts to Local Fulfillment<br \/>\n<\/strong><\/h4>\n<div class=\"auto-hide-last-sibling-br paragraph-qzbcQC paragraph-element br-paragraph-space\">Temu has ceased direct sales of Chinese-origin goods to U.S. consumers, transitioning to\u00a0<strong>U.S.-based warehouses<\/strong>\u00a0to avoid the\u00a0<strong>120% tariff<\/strong>\u00a0or\u00a0<strong>$100\/item fee<\/strong>\u00a0under the new T86 policy\u00a0<span class=\"ref_content_circle container-b9BBA4 short-npI0jf clickable-h8vINy\" tabindex=\"0\" data-testid=\"ref_content_circle\" aria-describedby=\"l8qxiqq\" data-popupid=\"l8qxiqq\">2<\/span><span class=\"ref_content_circle container-b9BBA4 short-npI0jf clickable-h8vINy\" tabindex=\"0\" data-testid=\"ref_content_circle\" aria-describedby=\"o80qnus\" data-popupid=\"o80qnus\">9<\/span>. The platform now exclusively lists products from local sellers, with items labeled &#8220;Out of Stock&#8221; for China-fulfilled orders. While this eliminates import fees for buyers, it forces sellers to adopt\u00a0<strong>semi-fulfillment models<\/strong>, requiring upfront inventory investments and localized logistics\u00a0<span class=\"ref_content_circle container-b9BBA4 short-npI0jf clickable-h8vINy\" tabindex=\"0\" data-testid=\"ref_content_circle\" aria-describedby=\"7diw0p3\" data-popupid=\"7diw0p3\">10<\/span>.<\/div>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4><strong>3. Amazon\u2019s Buy Shipping Program Slashes Logistics Costs<\/strong><\/h4>\n<div class=\"auto-hide-last-sibling-br paragraph-qzbcQC paragraph-element br-paragraph-space\">\n<div class=\"auto-hide-last-sibling-br paragraph-qzbcQC paragraph-element br-paragraph-space\">Amazon has rolled out a\u00a0<strong>cost-saving initiative<\/strong>\u00a0allowing third-party sellers to apply negotiated discounts from UPS and FedEx to their shipping labels via the\u00a0<strong>Buy Shipping program<\/strong>. This enables savings of\u00a0<strong>15\u201325%<\/strong>\u00a0on standard and economy shipments, while retaining Amazon\u2019s delivery protection\u00a0<span class=\"ref_content_circle container-b9BBA4 short-npI0jf clickable-h8vINy\" tabindex=\"0\" data-testid=\"ref_content_circle\" aria-describedby=\"57bq12w\" data-popupid=\"57bq12w\">11<\/span><span class=\"ref_content_circle container-b9BBA4 short-npI0jf clickable-h8vINy\" tabindex=\"0\" data-testid=\"ref_content_circle\" aria-describedby=\"5hrftfy\" data-popupid=\"5hrftfy\">12<\/span>. Sellers can access real-time rate comparisons and automated customs documentation, streamlining cross-border operations.<\/div>\n<\/div>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4><strong>4. Shopee Malaysia Adjusts SPayLater Fees Amid BNPL Competition<\/strong><\/h4>\n<div class=\"auto-hide-last-sibling-br paragraph-qzbcQC paragraph-element br-paragraph-space\">Effective May 8, Shopee Malaysia will charge sellers 4.5% transaction fees for orders paid via SPayLater (BNPL), up from 1.5% previously . The new rates include 8% Sales &amp; Service Tax (SST) and apply to installment plans of 1\u201324 months (with 18\/24-month terms limited to orders \u2265RM100). While SPayLater boosts GMV by 20%, sellers must now factor higher fees into pricing\u2014e.g., a RM1,000 sale would incur RM45 in fees vs. RM15 pre-adjustment.<\/div>\n<hr \/>\n<h4><\/h4>\n<h4><strong>5. SHEIN &amp; Temu Accelerate European Expansion Amid U.S. Tariff Shifts<\/strong><\/h4>\n<div class=\"auto-hide-last-sibling-br paragraph-qzbcQC paragraph-element br-paragraph-space\">\n<div class=\"auto-hide-last-sibling-br paragraph-qzbcQC paragraph-element br-paragraph-space\">Chinese fast-fashion giants\u00a0<strong>SHEIN<\/strong>\u00a0and\u00a0<strong>Temu<\/strong>\u00a0are pivoting to Europe, increasing digital ad spending in France and the UK by\u00a0<strong>35%<\/strong>\u00a0and\u00a0<strong>40%<\/strong>\/20% respectively in April\u00a0<span class=\"ref_content_circle container-b9BBA4 short-npI0jf clickable-h8vINy\" tabindex=\"0\" data-testid=\"ref_content_circle\" aria-describedby=\"fjyg092\" data-popupid=\"fjyg092\">1<\/span>. This strategic shift follows the U.S. elimination of the\u00a0<strong>$800 tariff exemption<\/strong>\u00a0for small packages, which forced both platforms to cut U.S. ad budgets by\u00a0<strong>19%<\/strong>\u00a0(SHEIN) and\u00a0<strong>31%<\/strong>\u00a0(Temu)\u00a0<span class=\"ref_content_circle container-b9BBA4 short-npI0jf clickable-h8vINy\" tabindex=\"0\" data-testid=\"ref_content_circle\" aria-describedby=\"y9exw9i\" data-popupid=\"y9exw9i\">1<\/span>. In Europe, their investments are yielding results: SHEIN\u2019s app downloads rose\u00a0<strong>25%<\/strong>\u00a0MoM in the UK, while Temu\u2019s surged\u00a0<strong>100%<\/strong>\u00a0<span class=\"ref_content_circle container-b9BBA4 short-npI0jf clickable-h8vINy\" tabindex=\"0\" data-testid=\"ref_content_circle\" aria-describedby=\"d8hcqzp\" data-popupid=\"d8hcqzp\">1<\/span>. However, daily active users (DAU) grew only\u00a0<strong>5%<\/strong>\u00a0(SHEIN) and\u00a0<strong>10%<\/strong>\u00a0(Temu), indicating challenges in converting downloads to loyal customers.<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>For more e-commerce insights and tools, visit <a href=\"https:\/\/goodsfox.com\/?utm_source=blog\">GoodsFox<\/a>.<\/p>\n<hr \/>\n<p>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/goodsfox-helper-365450282\/\">https:\/\/www.linkedin.com\/in\/goodsfox-helper-365450282\/<\/a><\/p>\n<p><!--more--><\/p>\n<h3>MORE\uff1a<\/h3>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/goodsfox.com\/blog\/goodsfox-ecom-tactics\/\">Moving Beyond the US: 10 Successful Global Brand Cases in Europe<\/a><\/span><\/li>\n<li><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/goodsfox.com\/blog\/goodsfox-pet-supplies-store\/\">Pet Supplies Market 2025: Scrumbles, BARK and the Data &#8211; backed Strategies of the Top 5 Brands<\/a><\/span><\/li>\n<li><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/goodsfox.com\/blog\/goodsfox-jewelry-market\/\">2025 Jewelry Market: Unraveling Ad Strategies of Top 5 Brands<\/a><\/span><\/li>\n<li><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/goodsfox.com\/blog\/goodsfox-t86-policy\/\">Is the $800 De Minimis Exemption Extension Being Cancelled? Have You Prepared?<\/a><\/span><\/li>\n<li><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/goodsfox.com\/blog\/goodsfox-e-bike-dtc\/\">Top 5 Global Rankings for E-Bike DTC Store Ad Campaigns(March 2025)<\/a><\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>2025.5.7\u00a0 GoodsFox Daily E-commerce News: SHEIN &amp; Temu Accelerate European Expansion Amid U.S. Tariff Shifts Hashstash\u2019s Modular Storage Dominates TikTok-Driven Home Organization Trend Temu Halts China-to-U.S. Direct Shipments, Shifts to Local Fulfillment Amazon\u2019s Buy Shipping Program Slashes Logistics Costs Shopee Malaysia Adjusts SPayLater Fees Amid BNPL Competition SHEIN &amp; Temu Accelerate European Expansion Amid U.S. [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":7936,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174,240,170,244,390,178,218],"tags":[454,242,274,1231,925,410,328,198,1339,1037,264,1341,1183],"class_list":["post-7942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-skills","category-ad-spy-tools","category-ecommerce-news","category-facebook-ads","category-daily-e-commerce-news","category-find-winning-products","category-tiktok-ads","tag-ad-creatives","tag-ad-spy-tools","tag-advertising-skills","tag-bnpl-fees","tag-cross-border-tariffs","tag-ecommerce","tag-ecommerce-news","tag-goodsfox","tag-logistics-innovation","tag-potential-winning-product","tag-profitable-products","tag-retail-localization","tag-tiktok-commerce"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SHEIN Temu Europe Push, Tariff Shifts, &amp; 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