{"id":8795,"date":"2025-11-10T09:51:41","date_gmt":"2025-11-10T01:51:41","guid":{"rendered":"https:\/\/goodsfox.com\/blog\/?p=8795"},"modified":"2025-11-10T09:51:41","modified_gmt":"2025-11-10T01:51:41","slug":"wildberries-expands-its-business-version-into-a-full-b2b-procurement-platform","status":"publish","type":"post","link":"https:\/\/adfox.ai\/blog\/wildberries-expands-its-business-version-into-a-full-b2b-procurement-platform\/","title":{"rendered":"Wildberries Expands Its Business Version into a Full B2B Procurement Platform"},"content":{"rendered":"<h2 data-start=\"91\" data-end=\"139\"><a href=\"https:\/\/www.goodsfox.com\/?utm_source=blog&amp;utm_medium=en&amp;utm_campaign=dailynews-Nov7\">GoodsFox<\/a> Daily Insights \u2013 November 10, 2025: Wildberries Expands Its Business Version into a Full B2B Procurement Platform<\/h2>\n<ul>\n<li>Wildberries Launches Upgraded B2B Platform with 80 Product Categories<\/li>\n<li>Temu Reaches 1.2 Billion Global Downloads<\/li>\n<li>TikTok Shop Top-Selling Categories Across 14 Regions<\/li>\n<li>Pop Mart Declines Over 4% as LABUBU Prices Fall<\/li>\n<li>YouTube Partners with Lazada to Launch Indonesia\u2019s First Shopping Affiliate Program<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 data-start=\"141\" data-end=\"195\">1. Wildberries Launches Upgraded B2B Platform with 80 Product Categories<\/h3>\n<p data-start=\"230\" data-end=\"630\">Wildberries, through its joint venture RVB, has launched an enhanced B2B procurement platform for companies and sole proprietors using Wildberries Business. The platform supports real-time price comparison and category-wide browsing. It now covers millions of products across nearly 80 categories, including office supplies, commercial equipment, hospitality, beauty, automotive services, and more.<\/p>\n<p data-start=\"632\" data-end=\"979\">Products are grouped into industry-specific sections such as Food &amp; Hospitality, Healthcare &amp; Cleaning, and Auto &amp; Education. The platform also includes a dedicated procurement zone for e-commerce sellers and parcel pickup operators. Businesses can use corporate accounts to purchase office equipment, retail fixtures, and store setup materials.<\/p>\n<p data-start=\"981\" data-end=\"1258\">According to Wildberries Business lead Dina Bilyalova, enterprise users increased by over 120% in the past three months. The new interface has significantly improved procurement efficiency. Businesses can also access bulk pricing, VAT refunds, and 10-day price lock guarantees.<\/p>\n<hr data-start=\"881\" data-end=\"884\" \/>\n<h3 data-start=\"886\" data-end=\"936\">2. Temu Reaches 1.2 Billion Global Downloads<\/h3>\n<p data-start=\"1316\" data-end=\"1544\">According to Sensor Tower, Temu remained the fastest-growing e-commerce app in both downloads and monthly active users from January to October 2025. Total global downloads exceeded 1.2 billion, with 530 million MAUs in August.<\/p>\n<p data-start=\"1546\" data-end=\"1921\">U.S. downloads dropped 50% due to tariff pressures. However, Brazil grew 84% and is now Temu\u2019s largest single market. Downloads in Africa surged 168%. India\u2019s Blinkit and South Korea\u2019s AI-driven Naver Plus Store also posted strong growth.<br data-start=\"1784\" data-end=\"1787\" \/>This shift indicates global e-commerce momentum moving toward emerging regions, driven by logistics innovation and regional expansion.<\/p>\n<hr data-start=\"1411\" data-end=\"1414\" \/>\n<h3 data-start=\"1416\" data-end=\"1463\">3. TikTok Shop Top-Selling Categories Across 14 Regions<\/h3>\n<p data-start=\"1990\" data-end=\"2124\">TikTok Shop released its Top 5 best-selling product lists across 14 markets (Oct 27\u2013Nov 2). The trends vary significantly by region.<\/p>\n<p data-start=\"2126\" data-end=\"2574\">\u2022 U.S.: Coffee became the #1 product; sunscreen surged 1298%.<br data-start=\"2187\" data-end=\"2190\" \/>\u2022 U.K.: Beauty mystery boxes ranked first; phone magnifiers grew 6012%.<br data-start=\"2261\" data-end=\"2264\" \/>\u2022 France: Christmas lights rose 51675%.<br data-start=\"2303\" data-end=\"2306\" \/>\u2022 Southeast Asia: Daily essentials lead; Malaysia\u2019s top product is pasta and Indonesia\u2019s top product is shopping totes.<br data-start=\"2425\" data-end=\"2428\" \/>\u2022 Brazil: Dietary supplements took three of the top five positions.<br data-start=\"2495\" data-end=\"2498\" \/>\u2022 Japan: Three beauty and personal-care products entered the top rankings.<\/p>\n<p data-start=\"2576\" data-end=\"2687\">These category differences reveal converging demand trends and clear signals for cross-border product sourcing.<\/p>\n<hr data-start=\"1907\" data-end=\"1910\" \/>\n<h3 data-start=\"1912\" data-end=\"1964\">4. Pop Mart Declines Over 4% as LABUBU Prices Fall<\/h3>\n<p data-start=\"2751\" data-end=\"2937\">In 2025, IP toy series from Pop Mart such as LABUBU, The Monsters, CRYBABY, and SKULLPANDA continue to sell well. However, supply replenishment has led to noticeable price corrections.<\/p>\n<p data-start=\"2939\" data-end=\"3266\">For example, LABUBU 4.0 saw inventory restocks on September 25, October 20, and November 6. After these restocks, the hidden \u201cHeart\u201d edition dropped 13% (from \u00a5558 to \u00a5486) and 6% (from \u00a5373 to \u00a5352) respectively.<br data-start=\"3152\" data-end=\"3155\" \/>Since late August, Pop Mart\u2019s stock price has fallen more than 35%. Shares recently dropped over 4% to HKD 208.<\/p>\n<hr data-start=\"2485\" data-end=\"2488\" \/>\n<h3 data-start=\"2490\" data-end=\"2539\">5. YouTube Partners with Lazada to Launch Indonesia\u2019s First Shopping Affiliate Program<\/h3>\n<p data-start=\"3366\" data-end=\"3570\">YouTube has partnered with Lazada to launch a shopping affiliate program in Indonesia\u2014the first in Southeast Asia. Creators can now tag products in videos, deepening the platform\u2019s commerce integration.<\/p>\n<p data-start=\"3572\" data-end=\"3945\">Watch time for shopping-related content in Indonesia grew over 400% in the past year. Over 90% of viewers rely on creators for product recommendations. The number of channels with over 1 million subscribers has doubled to more than 3,000.<br data-start=\"3810\" data-end=\"3813\" \/>The affiliate program is available only to creators enrolled in the YouTube Partner Program to ensure a secure shopping environment.<\/p>\n<p data-start=\"2540\" data-end=\"3012\">For more marketing insights and tools, visit <a href=\"https:\/\/www.goodsfox.com\/?utm_source=blog&amp;utm_medium=en&amp;utm_campaign=dailynews-nov10\">GoodsFox<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GoodsFox Daily Insights \u2013 November 10, 2025: Wildberries Expands Its Business Version into a Full B2B Procurement Platform Wildberries Launches Upgraded B2B Platform with 80 Product Categories Temu Reaches 1.2 Billion Global Downloads TikTok Shop Top-Selling Categories Across 14 Regions Pop Mart Declines Over 4% as LABUBU Prices Fall YouTube Partners with Lazada to Launch [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":8794,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[390],"tags":[392,348,378],"class_list":["post-8795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-e-commerce-news","tag-daily-e-commerce-news","tag-temu-en","tag-tiktok-en"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wildberries Expands to B2B Procurement - AdFox<\/title>\n<meta name=\"description\" content=\"Wildberries has launched an upgraded B2B procurement platform with enterprise-exclusive benefits and industry-wide product sourcing. 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