Youtooz
Leya Doll
Rolife
TNT SPACE
FMS
PonyCycle
KikaGoods
EZcosplay*Ranked by the number of ad creatives per brand.
Source: GoodsFox, based on ad creatives from Meta, Google, TikTok. June 2025.
POP MART
Website: popmart.com
🎯 Target Audience & Ad Formats
The primary audience is women aged 18–34. It attracts both Gen Z consumers and older collectors who value emotional storytelling and artistic design.
On Facebook, most creatives are static images. This suits fragmented browsing habits and boosts attention and reach.
🖼️ Recent Ad Creatives
Recent campaigns emphasize high-quality visuals and toy-themed narratives. Collaborations with beloved IPs help drive fan engagement and purchase intent.
LEGO
Website: tiendalego.cl
🎯 Target Audience & Ad Formats
The brand advertises primarily on four platforms—Instagram, Facebook, Messenger, and Facebook (FAN)—with a balanced media mix.
On Facebook, image-based creatives dominate, supported by standard and vertical videos. Images enable fast loading and showcase product details like form and color intuitively.
🖼️ Recent Ad Creatives
The lifestyle-oriented vertical videos enhance visual engagement and interaction, boosting reach and purchase intent.
TNT SPACE
Website: tntspace.com
🎯 Target Audience & Ad Formats
The brand maintains a nearly balanced ad spend across all Meta platforms—Facebook, Instagram, Messenger, and Threads—ensuring broad coverage across the social ecosystem.
Static visual creatives are used to quickly convey product aesthetics and IP storytelling, which aligns well with the image-driven browsing habits typical in the collectible toy category.
🖼️ Recent Ad Creatives
Recent creatives focus on high-quality product shots, often incorporating visual elements that reflect the toy’s backstory, helping consumers better understand and connect with the product.
Collaborations with well-known IPs further tap into fan nostalgia and collector sentiment, effectively driving purchase intent.
