In 2025, few industries are being reshaped by AI as deeply as search. Search engines once competed on speed and relevance.Now, generative AI can retrieve, summarize, and reason in real time. That shift raises a critical question: Can traditional search still own the decision-making moment? For Google, this has become a core strategic challenge. Source:《Google Ads Highlights of 2025》 Over the past year, Google’s product and monetization updates point to one direction: AI is becoming the search experience itself — and advertising is moving closer to user decisions. 1. AI Overviews: Ads Move Inside AI Answers Google has officially introduced ads into AI Overviews in the U.S. market. These ads appear directly inside AI-generated responses.They sit alongside product suggestions, comparisons, […]