Black Friday & Cyber Monday 2025 has wrapped. Beyond GMV, DTC brands also need to review where the traffic came from and how ad dollars performed. Brands should not rely on internal dashboards alone.Understanding macro-level trends is essential for planning the next cycle. Based on GoodsFox ad-tracking data, several patterns stood out: Apparel and beauty faced stronger competition. 3D printers and mechanical keyboards moved from niche hobbies to mainstream. Pet products stayed stable with long-tail demand rather than viral spikes. These shifts reshaped this year’s BFCM ad landscape.Let’s start with the traffic fundamentals. 01 Traffic Fundamentals Each year brings new trends. But in terms of ad volume, traditional categories still hold most traffic. Source：GoodsFox From October to November, the top […]

Multiple investors and 3D-printing industry insiders have indicated that Bambu Lab is close to completing a new funding round, with Tencent reportedly among the participants. The company’s valuation is rumored to reach up to US$10 billion. Signals had surfaced earlier. On July 30, Bambu Lab announced a comprehensive partnership with Tencent Cloud, integrating Tencent’s Hunyuan 3D-generation model into MakerWorld, its 3D-modeling community.Both sides have since denied the investment rumors. 1. Strong Market Visibility and Expanding Global Reach According to GoodsFox’s advertising intelligence, Bambu Lab’s global website bambulab.com currently ranks #107,289 worldwide in overall web traffic.The company is running digital advertising campaigns across 37 countries and regions, including the United States, Germany, Mexico, Japan, and Brazil. Key marketing insights from GoodsFox […]

GoodsFox data shows PayPal, the global online-payment giant, is rapidly scaling its BNPL push: ads now run across 49 markets, with creative volume surging 42.8% in 30 days. Most of these ads promote the same message—“Save this Black Friday offer and get 20% cash back for a limited-time on fashion finds when you Pay in 4 with PayPal” This reveals a clear shift: instalments are no longer a side option but a frontline growth strategy. source: GoodsFox Yet the consumers are adopting instalments as routine spending, just as signs of hidden debt and rising delinquencies begin to surface. BNPL Usage Has Shifted From Convenience to Necessity Industry veteran Nigel Morris, co-founder of Capital One and early investor in multiple BNPL […]

In the fast-paced world of online gambling, standing out is everything. To help advertisers and media buyers better understand what truly works, the GoodsFox expert team has analyzed and compiled the most effective gambling ad creatives from across global campaigns. In this article, we’ll uncover the secrets behind the high-performing creatives monitored by GoodsFox—exploring what makes them successful and how you can apply these insights to design campaigns that not only attract attention but also deliver measurable results. Navigating Gambling Advertising The gambling industry is one of the most competitive—and highly regulated—verticals in digital advertising. Platforms like Facebook and Google offer immense reach, but their strict moderation and compliance rules often make campaign execution challenging. To stay effective, advertisers frequently […]

In 2025, with advertising costs soaring and competition intensifying, DTC (Direct-to-Consumer) e-commerce has entered a new phase of precision and strategy. Running a store based on intuition alone is like sailing in fog. This guide introduces five essential market research tools that can help DTC brands make data-backed decisions and scale efficiently. 1. What Is a DTC Store? A DTC store (Direct-to-Consumer store) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or intermediaries. Unlike platforms such as Amazon, TikTok, SHEIN, or TEMU, DTC stores allow sellers to fully control their domain, customer data, transactions, and brand narrative — achieving true independence and direct consumer engagement. 2. Why DTC Stores Need Market […]

On September 17, Jerome Powell walked onto the stage and said the most expensive words of the year: “Good afternoon.” Wall Street jokes that when Powell opens with “Good afternoon,” it signals a hawkish tone. If he says “Hello everyone,” it’s usually dovish. This time, it was indeed “Good afternoon.” Other central bankers also send signals through small gestures. Russia’s Elvira Nabiullina wears a dove brooch for dovish speeches and an eagle brooch for hawkish ones. These details reinforce personal branding. Buffett has his Coca-Cola, NBA legends have their cigars, and Powell has his words. Back to business. The Fed cut its benchmark rate by 25 basis points to 4.00%-4.25% and hinted at two more cuts this year. For global […]

In many global workplaces, Indians often rise faster than their peers – especially in mid- and senior-level roles. Look at any world-class company and you will likely see an Indian face at the top: Satya Nadella – CEO of Microsoft Sundar Pichai – CEO of Google Laxman Narasimhan – CEO of Starbucks Shantanu Narayen – CEO of Adobe On LinkedIn, Indians are known for proactively pitching themselves to companies. Once one Indian joins a firm, it is common to see an “Indian network” take root soon after. India’s massive 1.45 billion population only fuels this pipeline. According to GoodsFox’s “Jobs & Careers”  Websites Ads Top 10 – August, Indian job portal Naukri.com dominates ad spend. But why do Indians seem […]

Platforms like TikTok Shop and Amazon have already set dates for Black Friday. Yet, from the recent Prime Day and last year’s Black Friday, one thing is clear: e-commerce is getting tougher. Competition is fiercer. Prices are more sensitive. But before saying you are just “along for the ride”, ask yourself: Do you have a clear advertising strategy? Have you optimised your products? Are you aligned with customer needs? The market slowdown is obvious. But the ability to grow depends on execution. Right now is the critical stage where brands test products through ads, filtering for potential bestsellers. We reviewed GoodsFox August’s global e-commerce ad rankings for Shopify store and products. Here are the signals for this year’s Black Friday […]

"CPM has doubled; at this rate, we'll be out of business." July was a costly month for overseas advertising. From Amazon Prime Day to TikTok Shop US promotions, TEMU Week, SHEIN Summer Sale, and Walmart Deals, the entire traffic market revolved around major sales events. As a result, CPM surged across all sectors, including e-commerce, B2B, healthcare, and travel.   Now, with promotions winding down, traffic heat is cooling, but advertising costs remain high. Key questions arise: How to adjust budgets, what ad creatives to use, and how to manage platform pacing? We analyzed ad spend data from June to the present, comparing e-commerce and non-e-commerce trends. The clear conclusion: overall ad volume is down, new ad creative updates are […]

An Unexpected Consumer Truth: 84% of Lingerie Ad Viewers Are Men. The star of this data is Avidlove, a cross-border brand making $870 million annually. Curious about the full picture? View detailed site data on GoodsFox. Go to GoodsFox 1. Sexiness: No Common Ground Many think of the West as more open, but in reality, it's extreme—extreme to the left, extreme to the right. The topic of "sexiness" is one of the most controversial debates in the West. On one side, the "freedom-first" crowd. They view sexiness as a right, advocating for clothing freedom, body exposure freedom, and gender identity freedom. These are concepts we can mostly accept. However, don’t jump to conclusions just yet. This group’s philosophy of "my […]