What is Creative Deduplication?
AdFox merges highly similar creatives across media channels and products. A single creative may be used in multiple ad campaigns, paired with different copies, or even applied across several products. Deduplicated display allows you to instantly see each creative’s overall performance impact, boosting research efficiency by over 80%.
Step 1: Precise Search – Filter Out Noise
If you already have target benchmarks, the search method determines result quality:
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Game, App, and Domain Search: Enter a competitor’s domain (e.g., brandname.com) or app name in the search bar to quickly uncover all active creatives associated with that entity.
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Ad Keyword Search: Enter product names or core phrases from ad copy to batch-identify similar creatives.
💡 Pro Tip: Always try using the local language keywords of your target market. This often uncovers localized creatives that are deeply tuned to regional audiences.
Step 2: Advanced Filters – Lock Down Specific Battlefields
To avoid wasting time on aimless browsing, use AdFox Smart Tags to narrow your scope beyond basic filters like category, media, region, and date:
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New Creative vs New Ad
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New Creative: First-time creatives on the market, ideal for original inspiration.
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New Ad: Track older creatives being relaunched, revealing which ideas have long-term viability.
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Innovative Creative: Identifies creatives that show significant innovation compared to the entity’s historical campaigns. Select this to capture fresh visual logic brands are experimenting with.
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Violation Creatives: Display creatives that were marked as policy-violating post-launch.
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Promotion Type Targeting: Separate by App Install, Web Promotion (W2A), PWA & H5, etc., to analyze creative performance across different conversion paths.
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Partnership Ads: Filter creatives jointly run by brands and influencers. Hover over a creative to view influencer info and explore other campaigns they participated in.
Step 3: Key Metrics – Quickly Identify “True Blockbusters”
On the creative listing page, three core metrics help you spot high-converting templates:
| Metric | Purpose | Recommended Action |
| Imps (Estimated Impressions) | Creative reach; high impressions indicate it has passed testing and is in large-scale delivery | Sort by this metric first |
| Active Days | Creative stability; a creative running >30 days and still active is likely a key acquisition driver | Study the hook and structure of long-running creatives |
| Related Ads | Creative reuse; multiple campaigns or product usage shows compatibility | Higher associated ads indicate more reliable conversion |
🔥 Blockbuster Formula: High Impressions + Long Active Days + Multiple Associated Ads = Industry benchmark creative
AdFox | High-Converting Ad Creative for PUBG MOBILE
Step 4: Deep Analysis – Decode Blockbuster Formulas
Click Details to dive into a creative’s data and reverse-engineer competitor strategies:
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Audience Insights: Analyze age and gender distribution (EU data currently), infer target audience preferences, and optimize creative elements like color, pace, and BGM.
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Creative & Copy Arrays: Review copy variations across regions to learn how competitors localize messaging for different languages.
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Similar Creative Analysis: Observe the Number of Similar Creatives to understand which visual models are favored by algorithms. A high number indicates a saturated model; differentiate visually when replicating.
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Media Distribution Insights: Examine platform share (Facebook, Instagram, Messenger, etc.) to assess channel suitability.
