GoodsFox Daily Insights – December 15, 2025: Russia’s New Year Shopping Trends: Retro Decor Returns as Horse-Themed Items Surge
- Thailand E-commerce Competition Intensifies as Shopee Reaches 89% User Penetration
- Russia’s New Year Shopping Trends: Retro Decor and Horse-Themed Products Take Off
- Mexico to Raise Tariffs on Imports From China and Other Asian Countries
- Nowwa Coffee Expands Beyond 10,000 Stores Worldwide
- Popular Creator “Yingshi Jufeng” Enters Alibaba International With AI Agents
1. Thailand E-commerce Competition Intensifies as Shopee Reaches 89% User Penetration
Thailand’s e-commerce market is expanding rapidly.
Shopee leads with an 89% user penetration rate.
TikTok Shop and Lazada follow at 71% and 66%.
Online shopping has become habitual.
87% of consumers shop online weekly or monthly.
Price incentives still matter, but priorities are shifting.
Product variety now influences 45% of purchase decisions.
Trusted reviews affect 39%, signaling a move toward value-driven shopping.
Consumers increasingly prioritize reliability and platform trust.
Marketplaces must improve buyer experience to sustain growth.
2. Russia’s New Year Shopping Trends: Retro Decor and Horse-Themed Products Take Off
Russian discount retailer Eshchyo, part of the Detsky Mir Group, reports earlier holiday shopping this year.
Consumers began preparing nearly one month ahead.
During early promotions from late October to early November,
holiday decor sales rose 45% year over year.
Top-selling items included ornaments, ribbons, string lights, and figurines.
Around 20% of shoppers plan to reuse Soviet-era vintage decorations.
Demand for shaped ornaments jumped 2.5×.
Animal-shaped pendants, icicles, and symbolic figures sold strongly.
Horse-themed decor surged, symbolizing the coming year.
One decorative sticker sold nearly 3,000 units.
Illuminated wooden houses became breakout items.
Reindeer, snowman, and horse figurines saw 82% year-over-year growth.
3. Mexico to Raise Tariffs on Imports From China and Other Asian Countries
Mexico’s Senate passed a new import-export tariff bill.
The policy will take effect next year.
Certain products from Asian countries, including China,
will face tariffs ranging from 5% to 50%.
China’s Ministry of Foreign Affairs responded publicly.
Officials warned against protectionism and de-globalization.
They emphasized that such measures harm all parties involved.
China urged Mexico to protect bilateral trade stability.
The move adds uncertainty for cross-border sellers targeting Latin America.
4. Nowwa Coffee Expands Beyond 10,000 Stores Worldwide
Nowwa Coffee has surpassed 10,000 global stores.
Its footprint covers 300+ cities across China and Macau.
The brand has also expanded into Australia and Southeast Asia.
Founded in 2019, Nowwa focuses on healthy coffee alternatives.
Its menu emphasizes zero sugar, zero fat, and low-calorie products.
High-calorie drinks have been fully removed.
Founder Guo Xingjun stressed a value-driven strategy over price competition.
The milestone signals deeper expansion in the functional beverage category.
5. Popular Creator “Yingshi Jufeng” Enters Alibaba International With AI Agents
Chinese video creator Yingshi Jufeng has joined Alibaba International Station.
The team is using AI tools to expand global B2B sales.
Its overseas storefront has already received inquiries from 30+ countries.
Multiple AI Agents are now embedded across operations.
Product listings are automatically translated into multiple languages.
Localized descriptions and promotional videos are generated instantly.
AI tools also handle storefront design and buyer communication.
This enables faster global store launches with lower operational costs.
The case highlights how AI is reshaping cross-border B2B commerce.
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