GoodsFox Daily Insights – December 8, 2025: Global E-commerce Trends 2025: Chinese Brands Accelerate Overseas Expansion Ozon.by Sees Black Friday Surge as Belarusian Demand Quadruples Wildberries Highlights Holiday Trends: Seasonal Decor Up 18x in Russia 78% of Chinese Manufacturers Are Building Their Own Global Brands Southeast Asia Embraces ‘Showrooming’: 73% Test Products Offline but Buy Online Chinese Apparel Brands Go Global: Outdoor Jacket Hits $594K Monthly Sales 1. Ozon.by Sees Black Friday Surge as Belarusian Demand Quadruples Ozon.by reported its most active shopping period of the year during Black Friday. Consumer activity in Belarus grew nearly four times from November 14–28. Local sellers set new sales records. Orders on the first day were 3.5 times higher than last year. […]