GoodsFox Daily Insights – January 6, 2026: Gen Z Pet Wellness Boom, Tax Risks, and Global Trade Policy Updates Gen Z founders scale a pet wellness brand to six-figure revenue in three months Cross-border sellers lose millions to email frauds VAT reform may push tax burden from 1% to 13% for growing sellers U.S. switches all tariff refunds to electronic payments EU imposes a flat €3 customs fee on parcels from China 1. Gen Z Founders Scale Pet Wellness Brand to Six-Figure Revenue LitPet, a pet health brand founded by top Gen Z graduates, combines Eastern preventive medicine with evidence-based Western science. The brand uses a “care plus therapy” product strategy, offering both short-term relief and long-term wellness for […]