As someone who leads a creative team responsible for producing ads for multiple clients, I often get asked a simple question: how do we keep producing new ad creatives fast enough for modern performance marketing?
After talking with many marketers and creative teams, I’ve realized that most of them are facing two similar challenges.
The first problem is creative discovery. Many teams rely on platforms like Facebook Ad Library or Google’s transparency tools to research competitor ads. These tools are useful, but they require manual searching. Marketers still need to scroll, capture screenshots, and organize the ads themselves. For teams that need to produce creatives at scale, this process quickly becomes inefficient.
The second problem is creative production. AI video generation has significantly improved the speed of content creation, but many teams are still not using AI to expand their production capacity. Without integrating AI into their workflow, they often end up spending the same amount of time producing ads—just with more tools.
To solve these problems, our team built a simple workflow using two tools: AdFox and AdsTurbo.
By reducing the time spent on repetitive execution, our creative strategists can focus more on the parts that truly matter—ideas, storytelling, and visual aesthetics.
Step 1: Discover Proven Creatives with AdFox
The first step in our workflow is always creative research.
You could do this using official ad libraries, but we usually start with AdFox because it aggregates a much broader range of advertising creatives.
AdFox collects advertising creatives from more than 30 advertising platforms across over 130 countries and regions. Instead of searching multiple libraries separately, we can explore different industries, ad formats, and campaign styles in one place.
For creative teams, this is extremely valuable because the ads are already organized by industry, campaign type, and even specific game categories. This saves a lot of time compared with manually browsing traditional ad libraries.
For example, if we’re working with a mobile game client, we can quickly analyze what types of ads are performing well in that category. We often look at gameplay demonstrations, story-driven ads, or actor-style testimonial videos to see which formats are trending.
Once we identify interesting creative patterns, the next step is figuring out how to turn those ideas into new ads for our clients.
Step 2: Generate Creatives Faster with AdsTurbo
This is where AdsTurbo becomes essential.
AdsTurbo is designed to accelerate creative production through AI video generation. One feature our team frequently uses is its ready-to-use cloning templates, which makes it a powerful AdCreative alternative.
Even when a creative strategist doesn’t yet have a fully formed idea, these templates make it easy to start generating ads immediately. The templates already include various actors with different ages, skin tones, and natural expressions, trained using real creator footage.
In practice, the workflow is straightforward. We first analyze what types of ads are performing well in AdFox, then search for a similar template inside AdsTurbo to generate new variations.
For example, if we notice that testimonial-style videos are performing well in a specific industry, we can quickly produce variations using templates that feature different actors and delivery styles.
This allows us to test multiple creative approaches much faster than traditional production.
Step 3: Cloning and Modifying Competitor Creatives
Another powerful feature of AdsTurbo is video cloning and modification.
This is especially useful for the gaming industry, where certain ad formats often perform well across different titles.
One real case from our team involved a mobile game client that wanted to adapt a competitor’s high-performing ad concept. Instead of recreating the entire video manually, we simply uploaded the original creative into AdsTurbo and used a prompt to modify the content.
For example, we used a simple instruction like this:
“Change the falling stones in @Video1 into colorful stones with different shapes while keeping everything else the same.”
Within minutes, AdsTurbo generated a new version of the video that preserved the structure of the original ad while adapting the visual elements to fit the client’s game.
This approach dramatically reduces production time while still allowing the creative team to maintain control over the concept.
Step 4: Creating Story-Driven Game Ads
Another example comes from a story-driven ad concept for a game campaign.
In this case, we wanted to modify a dramatic scene while keeping the game UI and background intact. Using AdsTurbo’s motion control capabilities, we could define exactly which parts of the frame should change and which parts should remain static.
The prompt looked something like this:
Use @Image 1 as the base frame. Only generate motion inside the central 9:16 area. Keep the background, game UI elements, and outer frame completely static. Inside the active area, keep the bride unchanged. Replace the woman next to the groom with @Image 2. The bride angrily points forward, triggering a scene transition within the active area where the groom walks away with the new character. The bride shows anger while the other two characters appear embarrassed. Keep the visual style consistent with @Video 1.
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This level of control allows our team to produce narrative-style creatives that feel consistent with the original visual style while introducing new story elements.
E-commerce Creatives Are Even Easier
The same workflow works even more easily for e-commerce campaigns. You can also explore top DTC brand and ad creatives on AdFox.
In many product ads, the structure of the video remains the same. The only thing that needs to change is the product itself.
Using AdsTurbo to create a product video, we can simply replace the product shown in the original creative while keeping the overall composition, lighting, and motion intact. This allows us to quickly generate multiple product variations without re-shooting footage.
For brands that regularly test new products or promotional creatives, this can dramatically increase the number of ads that can be produced within a short period of time.
Why This Workflow Matters for Creative Teams
For modern advertising teams, speed matters.
Clients expect creative teams to continuously test new ideas, explore different storytelling styles, and launch new ad variations quickly. However, traditional production processes often limit how fast this can happen.
By combining AdFox for creative discovery and AdsTurbo for AI-powered production, our team has been able to dramatically increase the speed of creative experimentation.
More importantly, this workflow shifts the role of creative professionals.
When repetitive production tasks are automated, the most valuable people on the team are no longer just the ones who can execute quickly. Instead, the real value comes from those who have strong strategic thinking, creative judgment, and visual taste.
In other words, AI doesn’t replace creative teams—it allows them to focus on the work that actually requires human creativity.
